The NBA Playoffs bring a wave of excitement like no other time of the year. Banners featuring the team and its players go up on buildings and billboards all over town, windows are painted with words of encouragement and offices suggest their employees wear blue on game days. We’ve been fortunate to have so many postseason experiences in such a small window of time, thrilling moments that will live in our memories forever.
PLAYOFF T-SHIRTS: A TRADITION WITH A TWISTThey have become synonymous with the Thunder playoff experience – free T-shirts for the fans in attendance, creating a captivating backdrop of blue, white and even a checkerboard effect of both.The tradition started during the team’s first playoff series, in 2010 against the Los Angeles Lakers. But there is a surprise twist to the story that now includes 53 T-shirts. The free playoff T-shirt was intended to be for that first home game of the series only, Game 3.
It didn’t take long to realize we needed to re-think that idea.The arena was filled with fans who arrived early and immediately put on the blue T-shirt that awaited on their seat. The T-shirts were a way bigger hit than we could have ever imagined. It was clear we needed to do it again for Game 4, despite having no T-shirt design and no sponsor. So in less than 48 hours, we managed to track down more than 18,000 white T-shirts, get a Thunder playoffs logo printed on them and get them onto the seats before doors opened!Despite the mad scramble, a tradition was born, and Thunder fans have rocked T-shirts for every playoff game since. -Abby Morgan, Director, Partnership Activation 
