CHICAGO – The Chicago Bulls unveiled new brand platform, SEE RED. The brand platform is brought to life through local activations around the city this month and throughout the season, including the debut of the Bulls Bar Network, three Bulls-themed murals, a season launch party at Tao and a home opener pregame party.
Introducing the Bulls Bar Network – The Bulls partnered with nine local bars around the city and are set to host six watch parties throughout the season. These bars will show all Bulls games with sound on the entire game and have special gameday surprises. The watch party series will have music from a Bulls DJ, SEE RED giveaways, and appearances from Benny the Bull, Incredibulls and Bulls in-game host, Todd. The first watch party will be at Recess in West Loop on November 4 playing the Bulls vs. Denver Nuggets game. Fans can learn more about the Bar Network here: https://www.nba.com/bulls/barnetwork.
Bar Network locations:
- Buffalo Wings and Rings, Bridgeport
- Fatpour, Wicker Park
- Gaslight, Lincoln Park
- Jake Melnick's Corner Tap, Streeterville
- Jefferson Tap & Grille, West Loop
- Recess, West Loop
- The Green Room, Pilsen
- The Renaissance Bronzeville, Bronzeville
- Whiskey Girl Tavern, Edgewater
Three Custom Murals from Local Artists Inspired by Bulls – The Bulls unveiled three new murals earlier this month that showcase different elements of the Bulls brand in Pilsen, West Loop and West Town. Each mural was hand-painted and designed by a local muralist to highlight different elements of the Bulls brand. The murals are part of the organization’s continued focus to connect with fans in Chicago, create memorable off-the-court experiences and display the brand through different mediums.
Celebrating Fans with a Season Launch Party – To tip-off the 2023-24 season, the Chicago Bulls hosted their first ever season launch party at Tao. During the event, Bulls fans had the gameday experience brought to them with entertainment by Bulls DJ Flipside, performances by the Luvabulls and an appearance from Benny the Bull. Home Opener Pregame Party – Doors will open at 5 p.m. for the SEE RED pregame party presented by motorola razr+. Fans can celebrate the start of the season in the Atrium with 50% off Michelob ULTRA beer and giveaways. Additionally, from 6 p.m. until tip-off fans can enjoy performances by the Luvabulls presented by Athletico Physical Therapy, Bucket Boys presented by Vienna Beef, 312 Crew presented by motorola razr+ and an orchestra.
Every fan will receive a SEE RED t-shirt presented by motorola razr+ to tip-off the season on October 25. Players will also be in their SEE RED shooting shirts presented by Plus500 prior to the game. In addition, special Bulls Kid Nation SEE RED giveaways will be available in the Bulls Kid Nation Zone by BMO at Section 326. All fans can shop SEE RED retail in the Madhouse Team Store and at Shop.Bulls.com.
To purchase tickets for the 2023-24 season, visit Bulls.com/Tickets or call 312-455-4000 and ask for a Ticket Executive.