Fan Experience

Bulls.com

CHICAGO – The Chicago Bulls unveiled new brand platform, SEE RED. The brand platform is brought to life through local activations around the city this month and throughout the season, including the debut of the Bulls Bar Network, three Bulls-themed murals, a season launch party at Tao and a home opener pregame party.

Introducing the Bulls Bar Network – The Bulls partnered with nine local bars around the city and are set to host six watch parties throughout the season. These bars will show all Bulls games with sound on the entire game and have special gameday surprises. The watch party series will have music from a Bulls DJ, SEE RED giveaways, and appearances from Benny the Bull, Incredibulls and Bulls in-game host, Todd. The first watch party will be at Recess in West Loop on November 4 playing the Bulls vs. Denver Nuggets game. Fans can learn more about the Bar Network here: https://www.nba.com/bulls/barnetwork.

Three Custom Murals from Local Artists Inspired by Bulls – The Bulls unveiled three new murals earlier this month that showcase different elements of the Bulls brand in Pilsen, West Loop and West Town. Each mural was hand-painted and designed by a local muralist to highlight different elements of the Bulls brand. The murals are part of the organization’s continued focus to connect with fans in Chicago, create memorable off-the-court experiences and display the brand through different mediums.&nbsp;

Celebrating Fans with a Season Launch Party – To tip-off the 2023-24 season, the Chicago Bulls hosted their first ever season launch party at Tao. During the event, Bulls fans had the gameday experience brought to them with entertainment by Bulls DJ Flipside, performances by the Luvabulls and an appearance from Benny the Bull. Home Opener Pregame Party – Doors will open at 5 p.m. for the SEE RED pregame party presented by motorola razr+. Fans can celebrate the start of the season in the Atrium with 50% off Michelob ULTRA beer and giveaways. Additionally, from 6 p.m. until tip-off fans can enjoy performances by the Luvabulls presented by Athletico Physical Therapy, Bucket Boys presented by Vienna Beef, 312 Crew presented by motorola razr+ and an orchestra.

Every fan will receive a SEE RED t-shirt presented by motorola razr+ to tip-off the season on October 25. Players will also be in their SEE RED shooting shirts presented by Plus500 prior to the game. In addition, special Bulls Kid Nation SEE RED giveaways will be available in the Bulls Kid Nation Zone by BMO at Section 326. All fans can shop SEE RED retail in the Madhouse Team Store and at Shop.Bulls.com.

To purchase tickets for the 2023-24 season, visit Bulls.com/Tickets or call 312-455-4000 and ask for a Ticket Executive.

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Chicago Bulls Unveil New Brand Platform, SEE RED, Ahead of the 2023-24 Season

The Chicago Bulls and Goose Island Beer Company, the oldest currently operating brewing company in Illinois, introduce a new beer, Bull & Goose. In addition, fans can enjoy Bull & Goose in the newly refreshed Goose Island pub at the United Center this season.

Crafted with precision and passion, Bull & Goose is a light, crisp ale at a 4.8% ABV. Fans can enjoy Bull & Goose at the United Center and the Goose Island tap room. The beer will also be available for purchase at select retailers across Chicagoland.

“We are excited to join forces with the Chicago Bulls, a team that has been a symbol of excellence in our city for decades,” said Todd Ahsmann, President of Goose Island. “Just like the Bulls, Goose Island takes pride in representing the West Side of Chicago and contributing to the spirit and energy that make our community thrive.”

Local Chicago artist, Fedz, designed the artwork on the Bull & Goose cans, capturing the essence of the vibrant city and the thrilling world of basketball.

“It’s our mission to inspire and unite people through legendary experiences,” said Matt Kobe, Executive Vice President of Strategy and Revenue of the Chicago Bulls. “We’re grateful for our ongoing partnership with our neighbors at Goose Island Beer Company, who helped us innovate and launch our first ever Bulls beer and the opportunity to extend the Bulls brand beyond the basketball arena.” &nbsp;

Goose Island has partnered with the United Center and the Chicago Bulls since 2014, when they first opened the Goose Island Pub. Last year, the partnership expanded as the Chicago Bulls redesigned the iconic 312 can with artwork inspired by the team’s City Edition jersey that nodded to both organization’s shared heritage and connection to the city of Chicago.

The Chicago Bulls are a global sports and entertainment organization that is part of the National Basketball Association. A professional basketball team founded in 1966, the Bulls have won six NBA championships (1991, 1992, 1993, 1996, 1997, 1998) and become an iconic brand with a worldwide fan base, including more than 38 million followers across multiple social media platforms.

The Bulls take pride in championing inclusivity within the workplace and have a longstanding history of giving back to underserved communities across Chicago. Through Chicago Bulls Charities – the philanthropic arm of the organization – and the team’s Community Relations department, the Bulls contribute time, materials, resources and financial donations to organizations that align with the four pillars of its community violence prevention strategy: Education, Health and Wellness, Community Investment and Youth Opportunity Access.&nbsp;

For over 30 years, Goose Island has been brewing beer in Chicago. From opening up a brewery in the middle of a city to pioneering the barrel-aged beer category, we’re committed to making great beer and celebrating our hometown in a big way - it’s the only way we know how. In our hometown, we continue to brew quality beer and invest in our people and our brewery allowing us to continually innovate while giving back to our community.&nbsp;

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Chicago Bulls and Goose Island Introduce New Team Beer, Bull & Goose

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