HEAT Unveils "Vice Nights" Uniform

“Midnight Madness Event” at AmericanAirlines Arena Offers Surprise Activations
by Miami HEAT

MIAMI, Nov. 05 – Today, the Miami HEAT formally unveiled its “Vice Nights” City Edition uniform. Vice Nights is the sequel to last season’s enormously successful Vice campaign. The Vice Nights uniform is black with the classic HEAT silhouette from 1988 colored in laser fuchsia and blue gale, and features the original Miami Arena script across the chest and a reimagined HEAT ball and flame logo sporting the Vice Nights color combination. The uniform was designed in-house by Miami HEAT Graphic Designer, Brett Maurer, and inspired by HEAT history and the city of Miami in the 1980’s.

HEAT fans are encouraged to come to AmericanAirlines Arena for the Vice Nights Midnight Madness event, which will begin at midnight on Thursday, for their chance to be among the first to get their hands on a Vice Nights jersey and merchandise, and to experience other surprise Vice Nights activations happening exclusively at the Arena.

In addition, all HEAT fans will be able to take advantage of the following promotions:

  • In-Store at Midnight Madness Eventu> Amex® Card Members, get a free customizable New Era Hat when they purchase their Vice Nights jersey with their Amex Card. Available on a first-come, first-served basis. Terms and conditions at HEAT.com/Amex.
  • Online Exclusively at TheMiamiHEATStore.com Free shipping within the continental U.S. for all Vice Nights merchandise purchases over $100 made online at TheMiamiHEATStore.com.
  • In-Store and Online Purchase a Vice Nights jersey and get a free Vice Nights gym towel and a pair of Vice Nights sunglasses (while supplies last) as well as a coupon redeemable for 15% off a future purchase (future purchase cannot include Vice Nights jersey).

The team has launched a special website, HEAT.com/ViceNights, which showcases digital elements of the campaign including photography, video, upcoming promotions and activities and much more.

The HEAT will wear the Vice Nights uniform for the following games:

Date Opponent
November 9th vs. Indiana
November 10th vs. Washington
November 12th vs. Philadelphia
November 18th vs. LA Lakers
November 20th vs. Brooklyn
November 27th vs. Atlanta
November 30th vs. New Orleans
December 2nd vs. Utah
December 4th vs. Orlando
December 20th vs. Houston
December 22nd vs. Milwaukee
February 23rd vs. Detroit
February 25th vs. Phoenix
February 27th vs. Golden State
April 7th @ Toronto

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