GSW Arena LLC, the Golden State Warriors and United Airlines have announced a new multi-year partnership, naming the carrier the official airline for the Warriors and a Founding Partner for Chase Center, the state-of-the-art sports and entertainment complex to be built in San Francisco’s Mission Bay neighborhood. United will begin its partnership with the Warriors for the 2016-17 season at Oracle Arena and continue as a Founding Partner of Chase Center.
“Adding United Airlines as a Founding Partner of Chase Center continues to show our commitment to building and operating a world-class sports and entertainment facility in San Francisco,” said Warriors President and Chief Operating Officer Rick Welts. “Chase Center will be the best destination in the world and adding United Airlines as a Founding Partner is integral in getting this privately financed venue built.”
To celebrate this announcement, Warriors players Shaun Livingston, James Michael McAdoo, Zaza Pachulia, along with Warriors Assistant Coach Ron Adams, Warriors President and Chief Operating Offer Rick Welts and United Executive Vice President and Chief Commercial Officer Julia Haywood tipped off the partnership with a news conference at a hangar at United’s maintenance base in San Francisco. The airline transformed its hangar into a fully functioning, co-branded basketball court, where United employees competed in shooting games with assistance from the Warriors players and coaches.
“As the official airline of the Warriors, United solidifies its leadership and commitment to the San Francisco and Bay Area communities,” said United Executive Vice President and Chief Commercial Officer Julia Haywood. “San Francisco is a key market for United, and this relationship demonstrates further investment in our employees and our customers.”
Executives from Boys & Girls Club of San Francisco – an organization that aims to inspire young people, especially those from disadvantaged circumstances, to realize their full potential – were also present for today’s news conference. United announced an increased partnership with the organization with $60,000 in travel funds.
As part of this sponsorship, MileagePlus members will be able to redeem their miles for access to premium seats, suite tickets and VIP experiences, along with autographed Warriors merchandise on the MileagePlus Exclusives platform. The new partnership includes additional sales and marketing elements such as radio, social media, online and in-arena messaging through the team’s stay at Oracle Arena and into Chase Center. In addition, United will have the East Side Club entitlement space at Chase Center.
About the Golden State Warriors
The Golden State Warriors organization, currently in its 71st season, is a charter member of the National Basketball Association. Founded in 1946, the Warriors called the city of Philadelphia home for 16 memorable years before moving to the West Coast in 1962 to become the San Francisco Warriors and ultimately, in 1971, the Golden State Warriors when the team moved across the Bay to its current home in Oakland. The team’s storied history includes four NBA Championships, six of the NBA’s 50 Greatest Players and 27 members of Naismith Memorial Basketball Hall of Fame. For more information on the Golden State Warriors, please visit warriors.com.
About GSW Arena LLC
GSW Arena LLC, founded in 2010, is privately funding the construction of a new sports and entertainment center to be named Chase Center, which will be the anchor of an 11-acre mixed use complex on private property in San Francisco’s Mission Bay neighborhood. For more information, please visit warriors.com/sf.
United Airlines and United Express operate more than 4,500 flights a day to 339 airports across five continents. In 2015, United and United Express operated more than 1.5 million flights carrying more than 140 million customers. United is proud to have the world’s most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. United operates more than 720 mainline aircraft, and this year, the airline anticipates taking delivery of 21 new Boeing aircraft, including 737NGs, 787s and 777s, as well as six used Airbus A319 aircraft. The airline is a founding member of Star Alliance, which provides service to 192 countries via 28 member airlines. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United’s parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.