KENNY MCCRANEY

Senior Director Of Player Programs

Kenny McCraney enters his 25th season with the HEAT and his seventh as Senior Director, Player Programs. In his current position, McCraney fulfills two purposes.  He serves as the team’s initial ambassador, helping new players adjust to the South Florida community and Miami HEAT culture.  Additionally, he provides programs and services that assist in the social, personal and professional development of players.

McCraney initially joined the organization in the summer of 1999 as the SOL’s Video Coordinator and the HEAT’s Assistant Video Coordinator, pulling double-duty for three seasons. Prior to the 2002-03 season, he was appointed by Pat Riley as Director of Team Services, a position he held until his current promotion in 2017-18.

McCraney joined the HEAT after nearly two decades spent coaching on the collegiate or high school level.  After his playing career was over at the University of Florida, having the distinction as team captain his senior year, he served as an assistant coach for his alma mater from 1981-89. His tenure with the Gators was highlighted by four postseason appearances (3-NCAA, 1-NIT) and the school’s first ever SEC Basketball Championship in 1989. After three years away from the game, he got back into the coaching ranks as the head men’s basketball coach at Oak Hall High School in Gainesville (FL). After one season at Oak Hall (1992-93), he was named the head men’s basketball coach at St. John’s Community College in Palatka (FL). Two seasons (1993-95) at St. John’s was followed by another assistant coaching stint at Florida International University (1995-98), where he recruited future NBA players in Carlos Arroyo and Raja Bell.

A native of Miami, McCraney earned his bachelor’s in Speech Communication from the University of Florida in 1982. He would later add a Certificate of Business Communications from Michigan State University in 2004.

McCraney resides in Miami Shores with his wife, Marva. Together they have two grown children, Kenda and Kenneth Christian.