Bulls ‘SEE RED’ Campaign Returns For 2022 NBA Playoffs

The Chicago Bulls announced today the launch of its 2022 NBA playoff campaign, SEE RED,
presented by BMO. The Bulls
will tip off the First Round on the road against the Milwaukee Bucks and return to the United Center on Friday, April
22 at 7:30 p.m. CT for game three and Sunday, April 24 at 12 p.m. CT for game four. Highlights of the campaign include
themed giveaways, special-edition retail items, artist collaborations, road game watch parties and in-arena
activations and performances. Fans are encouraged to show their support for the team by wearing red on all home

Single-game tickets for 2022 NBA Playoffs Bulls home games in the First and Second Round are on sale now via Bulls.com
and at the United Center Box Office. Bulls 2022-23 Season Tickets are also available. Fans who purchase new full
season ticket plans will have guaranteed access to tickets for all Bulls home games during the 2022 NBA Playoffs.

The team will bring the campaign to life inside the United Center by turning arena graphics and lighting red and
debuting SEE RED scoreboard video features. The Bulls Kid Nation Zone presented by BMO
located at Section 326 will
have special SEE RED themed activities and giveaways for youth. Fans can also expect
special performances from Benny
the Bull, Bulls DJs and the Luvabulls. The 312 Crew will also make an appearance, sporting new SEE RED branded gear
designed by Don C, world-renowned streetwear designer and the Bulls’ new Creative Strategy and Design Advisor. SEE RED
halftime shows will feature performances by Red Panda, Amazing Sladek and others.

While supplies last, fans attending home games will receive SEE RED hat and t-shirt
giveaways, both of which were
designed by local artist Sergio Farfán, who also collaborated with the Bulls for the 2021-22 BMO Artist Hat Series.
The SEE RED BMO Artist Hat giveaway will also be available for purchase at the Madhouse
Team Store in the United
Center atrium, with proceeds benefiting Chicago Bulls Charities. Fans can purchase additional campaign-branded retail
items, including the exclusive 1966 x SEE RED Capsule Collection, at the Madhouse Team

As a continuation of its youth engagement efforts, the Bulls will host a playoffs party on Thursday, April 21 for
students at Chicago Bulls College Prep. The night will include food and beverage provided by Portillo’s and Garrett
Popcorn and entertainment from Benny the Bull, Bulls DJs and the Incredibulls. Starting Thursday, April 14, the Bulls
will also run a Playoff Ticket Raffle via Bulls.com/Raffle for a chance to
win a pair of 100-level tickets for each
Playoff home game. All proceeds will benefit Chicago Bulls Charities. The winner for each game will be announced on
the Bulls Community Twitter account 48 hours before gameday. Fans must be 18 years or older to purchase raffle

To further promote the campaign, the Bulls and BMO have teamed up with local and international artists to design a
unique content series to be featured across Bulls platforms on all Bulls home and road gamedays.