Golden State Warriors & 95.7 The Game Announce New Flagship Radio Partnership
95.7 The Game to Serve as New Home for Warriors Game Broadcasts and Provide Increased Programming
The Golden State Warriors and Entercom’s 95.7 The Game (KGMZ-FM) have entered into a multi-year agreement to make the San Francisco-based all-sports station the new radio flagship of the Bay Area’s NBA team, it was announced today.
“We’re excited about our new partnership with 95.7 The Game and the opportunity to provide our fans with increased coverage of the Warriors in a centralized location,” said Warriors President & COO Rick Welts. “Under the terms of this partnership, virtually every Warriors game – including the playoffs – will be broadcast on 95.7. Additionally, our fans will benefit from increased programming overall throughout the year, including extended pre and post-game shows, more in-season programming, a dedicated off-season presence and numerous call-in shows featuring front office staff, players and broadcasters. We look forward to working in conjunction with an extremely talented group of individuals at 95.7 The Game and its parent company, Entercom, as we continue our journey through one of the most exciting times in the history of our franchise.”
Plans for 95.7 The Game’s expanded Warriors programming include an additional 60 minutes of coverage to each of the existing 30-minute pre and post-game programs, heightened in-season daily Warriors coverage featuring both Warriors and NBA-themed shows, Warriors Wednesdays and off-season programming centered around the draft, free agency, summer league and the continuation of selected in-season call-in shows. 95.7 The Game will continue to employ a dedicated Warriors reporter who will cover both home and road games and practices throughout the season. Radio play-by-play announcer Tim Roye will return for his 22nd season calling Warriors basketball, and will also appear regularly on 95.7 The Game programs on Monday, Wednesday and Friday during the season and on selected off-season dates.
By moving to 95.7, the Warriors join approximately one dozen NBA teams that are currently carrying their games on the clarity of the FM dial, as well as a fast-growing roster of professional sports teams that partner with Entercom stations to deliver best-in-class sports content, including the Boston Red Sox, New England Patriots, Miami Heat and Kansas City Royals. Additionally, as part of this agreement, in-market network affiliates have been established with KRTY (San Jose) and KUIC (Vacaville), stations that reside next to 95.7 on the dial (95.3).
“We are truly excited about this new relationship with the Golden State Warriors,” said David Field, President and CEO of Entercom. “It is a privilege to partner with such an extraordinary organization. We look forward to bringing our listeners exclusive, unparalleled coverage of the team both on and off the court.”
“We know that our fans turn to us for the best-in-class sports content from the teams and leagues they care about the most,” said Steve DiNardo, Vice President and General Manager of Entercom’s 95.7 The Game. “The Warriors are one of the most popular basketball teams in the world and we are proud to deliver play-by-play broadcasts and 24/7 team coverage to local fans in the Bay Area and to be the official home of Warriors basketball.”
Prior to partnering with 95.7 The Game, the Warriors flagship station for each of the last 32 seasons, and for 40 seasons overall since the team moved to the West Coast in 1962, had been KNBR 680 AM.
“We’d also like to thank KNBR and the management at Cumulus for being a valued and trusted partner for nearly four decades,” said Welts. “KNBR has been a staple of the Bay Area airwaves for many years and we’ve been extremely fortunate to enjoy such a terrific long-standing relationship.”
Last season the Golden State Warriors won an NBA-record 73 regular-season games en route to making a second-straight appearance in the NBA Finals.
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the U.S., reaching and engaging more than 40 million people a week through its 124 highly rated stations in 27 top markets across the country. Entercom is a purpose-driven company, deeply committed to entertaining and informing its listeners with the best locally curated music, news, sports, and talk content, driven by compelling local personalities. Entercom delivers superior ROI by connecting its customers and audiences through its leading local brands and unparalleled local marketing solutions, which include over 4,000 events each year, and its SmartReach Digital product suite.