The Golden State Warriors’ Instagram account (@Warriors) has reached 20 million followers, becoming the first North American sports team to reach the 20-million mark on the platform. Since the start of the 2021-22 NBA season, the team’s Instagram account has accrued the seventh-most interactions of any global account, and in the month of October received the most engagements across all NBA teams with 108 million likes, comments and video views (up 25% year-over-year).
Highlights of the @Warriors Instagram account include:
- Since the inception of the account in 2012, the @Warriors handle has received over 1.39 billion interactions (likes and comments) on its posts.
- Of the team’s 20 million followers, 89% are international, with India (1.3 million) and Brazil (769,000) accounting for the most followers outside of the United States.
- The @Warriors account has the 11th most followers of any sports franchise in the world, and the most outside of teams based in Europe.
- The accounts’ most viewed video, which has over 3.7 million views, features a video montage of Stephen Curry’s dunk highlights from throughout his career.
- A highlight featuring Stephen Curry hitting a three-pointer during the 2020 NBA season has accrued the most engagements of any in-game highlight with over 720,000 combined likes and comments, and is the accounts’ sixth-most interacted post.
The Warriors now have over 54 million cumulative followers across all @Warriors social media channels, including Facebook, Instagram, TikTok, Twitter, Weibo and YouTube, which ranks second among all NBA teams. The franchises Chase Center accounts saw 84% growth year-over-year last season, and ranked number one in NBA arenas for impressions (93 million) and engagements (five million) during that year.