Sire Spirits becomes “Official Spirit and Champagne Partner of the Timberwolves”
MINNEAPOLIS and ST. PAUL (March 27, 2023) The Minnesota Timberwolves today announced a multi-year partnership with Sire Spirits, naming the spirits company the “Official Spirit Partner of the Timberwolves” with its award-winning Branson Cognac, and the “Official Champagne of the Timberwolves” with their Le Chemin du Roi Champagne. Grammy and Emmy award-winning musician and New York Times best-selling author, Curtis “50 Cent” Jackson is behind the premium wine and spirits company.
50 Cent Calls the Timberwolves the 'Pride of Minnesota'
The partnership grants exclusivity in the cognac and champagne categories and includes the following:
Community Clinics: In partnership with the Timberwolves & Lynx Basketball Academy, the G-Unity Foundation will host two community basketball clinics throughout the season. Clinics will be hosted at the Timberwolves practice facility at Mayo Clinic Square and will be led by team officials. Jackson’s nonprofit, G-Unity Foundation supports programming that fosters social and leadership skills in young people living in cities across the country.
Content Series: A special long-form content series will focus on uplifting stories of local minority-owned businesses who work with the team and their players. Stories will be distributed across the team’s social channels beginning with the 2023-24 Wolves season.
Sire Spirits Bar: The spirits company will open a bar, inclusive of naming rights on the 200-Level for the 2023-24 season, offering their award-winning Branson cognac, Le Chemin du Roi Champagne, and specialty cocktails.
Sip & See: Sire Spirits will be the presenting sponsor of a “Sip & See” VIP pre-game happy hour for players’ wives, girlfriends and family members.
“We are excited to launch this partnership with Sire Spirits and to introduce Wolves fans to Sire’s award-winning cognac and champagne,” said Timberwolves and Lynx Chief Operating Officer Ryan Tanke. “Moreover, Curtis’ commitment through his G-Unity Foundation aligns with our community programming to not only grow the game of basketball, but cultivate and foster life skills for our local youth.”
“I had the opportunity to meet with the Timberwolves and knew they were the perfect partners for Sire Spirits,” said Jackson. “I am a big fan of the team, and I am excited to spend more time in Minnesota and get to know all the fans.”
About Curtis “50 Cent” Jackson
Curtis “50 Cent” Jackson has carved out a thriving television and film career as both a best in class producer and star. In 2005, he founded G-Unit Film & Television, Inc. which has produced a wide variety of content across numerous platforms and sold a myriad of shows to various networks. Among these is the critically-acclaimed #1 show on Starz, “Power,” in which he not only co-starred in but also served as executive producer and director He has successfully focused on expansion of the “Power” universe with spin-offs ‘’Power Book II: Ghost,’’ “Power Book III: Raising Kanan,” and “Power Book IV: Force.” G-Unit Film & Television also produced the ABC hit, “For Life” and will soon commence production on season three of the hit series, “Black Mafia Family” for Starz and recent release of the “Black Mafia Family” Docuseries. G-Unit is also in development on the scripted series “Fightland” and “Queen Nzinga” at Starz. Recently released from G-Unit Film & Television is “Hip Hop Homicides” at WeTV. Jackson is also expanding into the podcast space through his new G-Unit Audio banner with the debut of Surviving El Chapo: The Twins Who Brought Down a Drug Lord in partnership with iHeart Media and Lionsgate Sound. The company is also building out its feature slate, starting with a three picture Horror deal as a collaboration with Horror phenom Eli Roth and 3BlackDot.
About G-Unity Foundation
Founded by Curtis “50 Cent” Jackson in 2003, the G-Unity Foundation supports programs that foster social and leadership skills in young people living in cities nationwide. Last year, Jackson announced the G-Unity Business Lab with the Houston Independent School District. The after-school entrepreneurship program, which enrolled students from Wheatley, Worthing, and Kashmere high schools, offers the chance to learn core business values and teaches practical skills to develop business ideas with input from area business leaders, corporations and visiting professors, including Jackson. Jackson has also been active in contributing to and participating in various community outreach programs including the NAACP Toy Drive, Houston’s Christmas Eve Super Feast, the Houston Symphony, and the Houston Livestock Show and Rodeo. More information on Jackson’s G-Unity Foundation and his charitable endeavors can be found here.
About Sire Spirits
Founded by Curtis “50 Cent” Jackson Sire Spirits launched in 2017 produces premium wine and spirits under the brand names Le Chemin du Roi Champagne (“The Kings Path”) and Branson Cognac both of which have quickly become Award winning brands. Le Chemin du Roi Champagne and Branson Cognac are nationally distributed and featured in top hotels, resorts, casinos, restaurants, nightclubs, bars and now professional sports venues across the United States.