#SacramentoProud

Nikki Nicholson

Sacramento, Calif. – Today, the Sacramento Kings announced a special court will be utilized for the five remaining #FlashbackFriday games, as well as the final game at Sleep Train Arena on April 9. The court is a near-identical recreation of the opening night at Arco Arena I – October 25, 1985 – marking the team’s move to Sacramento, and the first court at Arco Arena II.

The entire court will feature a full makeover, with the original Sacramento Kings logo at center court and the original baby blue framing the playing surface. On the baseline, “SACRAMENTO” decorates the court apron in the original type face from 1985.

“Our final season at Sleep Train Arena has been filled with opportunities to look back at our rich history,” said Kings President Chris Granger. “This court is a special way to salute all of the fans, players and coaches who have helped us build toward a proud future in Sacramento.”

The Kings used the original logo and baby blue color scheme from 1985 through the 1993-94 season. The “SACRAMENTO PROUD” and Kings digital elements will carry over to the court as part of the team salute to a proud future.

At each #FlashbackFriday game this season, Kings players have been wearing the retro baby blue jerseys and fans will receive a poster from a limited-edition series looking back at the franchise’s history. In-game programming includes 1980s and 90s giveaways, promotions and contests, as well as special halftime entertainment with performers. Upcoming performances include Vanilla Ice, Young MC and Tiffany.

Only fifteen regular season home games remain at Sleep Train Arena before the team moves to Golden 1 Center in Downtown Sacramento.

Remaining Flashback Friday Games – All Games Start at 7 p.m.Find Flashback Friday Tickets

*Note: Saturday, April 9 vs Oklahoma City Thunder is the final regular season home game at Sleep Train Arena. Players will wear retro baby blues jerseys and the retro court will be in use. The final home game will begin at 7:30 p.m.

kings-to-use-retro-court-for-flashbackfriday-games-and-final-regular-season-home-game

Kings to Use Retro Court for #FlashbackFriday Games and Final Regular Season Home Game

sacasingh

सैक्रामेंटो प्राउड

"यह गहरे पैठी हुई भावना है, और जो हमारे शहर और हमारी टीम के बीच के संबंधों को परिभाषित करती है।" - सैक्रामेंटो किंग्स के चीफ़ मार्केटिंग ऑफ़िसर बेन गम्पर्ट।

ज़ोरदार घोषणा अब टीम के नए ढले कोर्ट पर 32 फ़ुट तक फैला है, जो 2014-15 के सीज़न में किंग्स प्रशंसकों का स्वागत करने के लिए अनेक नई सुविधाओं से लैस होकर चमक रहा है।

समृद्ध परंपरा और इतिहास के साथ, गहरे बैंगनी रंग ने टीम के क़रीबी साइडलाइन पर उत्कीर्ण 15 रजत अक्षरों को घेर रखा है।

तीन दशकों से, सैक्रामेंटो एनबीए के ज़ोरदार समर्थकों का घर रहा है।

अब, जब कि टीम अपने मालिक विवेक रणदिवे के नेतृत्व में अपना दूसरा सीज़न शुरू करने जा रहा है, किंग्स उसके सतत समर्पित प्रशंसक आधार के साथ उसके संबंध का प्रतिनिधित्व करने वाली सतह पर प्रतिस्पर्धा में उतर रहा है।

"सैक्रामेंटो प्राउड यह जानने से संबंधित है कि हम कभी नहीं भूल पाएँगे कि हम कहाँ से हैं और किसका प्रतिनिधित्व कर रहे हैं," गम्पर्ट ने कहा।

दो दशकों तक, बैंगनी रंग ने किंग्स और उनके प्रशंसकों को एकजुट किया। अब, टीम के प्राथमिक रंग ने पूरी तरह से टीम के अद्यतन प्लेइंग सर्फ़ेस को घेर रखा है।

"हमने कोर्ट के लिए एक नए, गहरे बैंगनी रंग को चुना," किंग्स क्रिएटिव डायरेक्टर रेयान ब्रिज्स ने कहा।

"यह शानदार, शक्तिशाली रंग है और बारीक़ी से हमारे 2014-15 के यूनीफ़ॉर्म से मेल खाता है।"

साइडलाइन से बेसलाइन तक सुगमता से परिवर्तित होते हुए, सैक्रामेंटो का नाम अब परिष्कृत हार्डवुड पर नए टाइपफ़ेस में 38 फ़ुट तक फैला है।

कोर्ट पर अपनी शुरुआत करते हुए, बैंगनी क्राउन का जोड़ा, नया गौण किंग्स लोगो, तीन सूत्री लाइन के अंदर प्रत्येक घेरे से सटे कोर्ट का गौरव बना है।

किंग्स का पुराना आज़माया हुआ प्रमुख लोगो पहले की अपेक्षा अधिक महत्वपूर्ण भूमिका में अपने सेंटर-कोर्ट पोज़िशन पर लौट आया है।

"यह काफ़ी बड़ा है, 20 फ़ुट गुणा 23 फ़ुट का," ब्रिज्स ने समझाया। "इस सीज़न में बड़े सेंटर-कोर्ट लोगो के साथ लीग में जाने वाली हमारी एकमात्र टीम नहीं है, लेकिन निश्चित रूप से हमारी टीम सबसे बड़ी टीमों में से एक है।"

वर्षगाँठ मुबारक हो

टीम के 30वें सीज़न के उपलक्ष्य में, चयन प्रतियोगिता के दौरान एक रेट्रो-प्रेरित कीर्तिमान प्रतीक टाइमलाइन के पास दिखाई देगा।

"यह हमारे सीज़न टिकट सदस्यों द्वारा चुने गए डिजाइन का एक सरलीकृत संस्करण है," ब्रिज्स ने कहा। "टीम इस वर्ष अपने होम जर्सी पर पैच के रूप में इस चिह्न को पहनेगी।"

टीम-संयोजन नींव के प्रति उसकी विशिष्ट भावना से लेकर, सैक्रामेंटो बास्केटबॉल के शानदार सीज़न के लिए मंच तैयार हो चुका है।

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किंग्स द्वारा शानदार नए कोर्ट का अनावरण

Steven Wilson

“It’s a deep-seated sentiment, and one that defines the relationship between our city and our team.” – Sacramento Kings Chief Marketing Officer Ben Gumpert.

The powerful declaration now spans 32-feet on the team’s freshly-minted court, shining amongst a host of new features set to welcome Kings fans for the 2014-15 season.

Rich in tradition and history, a deep purple surrounds the 15 silver letters embossed on the team’s near sideline.

For three decades, Sacramento has been home to the NBA’s loudest supporters.

Now, as the team embarks on its second season under the leadership of Owner Vivek Ranadivé, the Kings will compete on a surface representative of its connection with its relentlessly-devoted fanbase.

“Sacramento Proud is about knowing that we never forget where we’re from and who we represent,” said Gumpert.

For two decades, purple has united the Kings and their fans. Now, the team’s primary color fully encases the team’s updated playing surface.

“We opted for a new, darker purple for the court,” said Kings Creative Director Ryan Brijs. “It’s a richer, stronger shade and it closely matches our 2014-15 uniforms."

Seamlessly transitioning from sideline to baseline, Sacramento’s name now stretches 38 feet in a new typeface across the refinished hardwood.

Making its debut on the court, a pair of purple crowns, the new secondary Kings logo,  graces the court adjacent to each hoop inside the three-point line.

The Kings time-tested primary logo returns to its center-court position in a much more prominent role than before.

“It's quite large, approximately 20-feet by 23-feet,” explained Brijs. “We’re not the only team in the League going with a big center-court logo this season, but ours is certainly one of the biggest.”

Commemorating the team’s 30th season, a retro-inspired milestone emblem will appear near the timeline during select contests.

“It’s a simplified version of the design our season ticket members selected,” said Brijs. “The team will also wear this mark as a patch on their home jerseys this year.”

From its distinct sentiment to its team-uniting foundation, the stage has been set for a PROUD season of SACRAMENTO basketball.

kings-unveil-bold-new-court

Kings Unveil Bold New Court

Sacramento, Calif. – Today, the Sacramento Kings launched “Sacramento Proud”, a new branding campaign to thank fans for their support over the last 30 years and ignite the region’s pride in the Sacramento community beyond the basketball court.

“Sacramento Proud is our way of thanking the fans and connecting to the entire Sacramento region,” said Kings President Chris Granger. “For three decades, the Kings and Sacramento have belonged to each other. We’ve cheered, supported and fought for each other, and that connection leads to a passion unmatched anywhere in the NBA.”

Sacramento Proud was developed out of detailed input from fans, season ticket members, employees and focus groups throughout the Sacramento Region. The Sacramento Kings collaborated on the brand with MeringCarson, a fully integrated advertising agency headquartered in Sacramento. 

“Our region has a tremendous amount of passion and pride for Sacramento and the Kings,” said MeringCarson CEO Dave Mering. “Through research with tens of thousands of Sacramentans, it was reiterated time and time again that the Kings and Sacramento are inextricably connected. The Kings represent our city to the world. We are proud of them, and the Kings are proud to have that responsibility.”

“Bottom line? Our promise to Kings fans is that we’ll never forget where we’re from and who we’re playing for,” said Granger. “That’s Sacramento Proud.”

Sacramento Proud will be reflected in the team’s 2014-15 television commercials, online advertising, ticket sales promotions, home game themes and programming. Starting today, Kings digital channels will feature a 30-day countdown to the season home opener on Wednesday, October 29, highlighted by players and fans demonstrating their personal version of #SacramentoProud. Kings fans are encouraged to share their passion for the team and the Sacramento region by utilizing the hashtag: #SacramentoProud.

The Sacramento Kings also released that fans will be able to choose from a wide variety of ticket options starting Tuesday, October 7 at 10:00 a.m. PT. Options include multi-game packs for the 2014-15 season’s most anticipated matchups, special Kings Legend-themed games, family-themed games, as well as single game tickets. To register for a special pre-sale that starts Friday, October 3, visit www.Kings.com/tickets

#SacramentoProud

Kings to Use Retro Court for #FlashbackFriday Games and Final Regular Season Home Game

किंग्स द्वारा शानदार नए कोर्ट का अनावरण

Kings Unveil Bold New Court

Sacramento Kings Launch 'Sacramento Proud'