Sacramento, Calif. – Today, the Sacramento Kings launched “Sacramento Proud”, a new branding campaign to thank fans for their support over the last 30 years and ignite the region’s pride in the Sacramento community beyond the basketball court.
“Sacramento Proud is our way of thanking the fans and connecting to the entire Sacramento region,” said Kings President Chris Granger. “For three decades, the Kings and Sacramento have belonged to each other. We’ve cheered, supported and fought for each other, and that connection leads to a passion unmatched anywhere in the NBA.”
Sacramento Proud was developed out of detailed input from fans, season ticket members, employees and focus groups throughout the Sacramento Region. The Sacramento Kings collaborated on the brand with MeringCarson, a fully integrated advertising agency headquartered in Sacramento.
“Our region has a tremendous amount of passion and pride for Sacramento and the Kings,” said MeringCarson CEO Dave Mering. “Through research with tens of thousands of Sacramentans, it was reiterated time and time again that the Kings and Sacramento are inextricably connected. The Kings represent our city to the world. We are proud of them, and the Kings are proud to have that responsibility.”
“Bottom line? Our promise to Kings fans is that we’ll never forget where we’re from and who we’re playing for,” said Granger. “That’s Sacramento Proud.”
Sacramento Proud will be reflected in the team’s 2014-15 television commercials, online advertising, ticket sales promotions, home game themes and programming. Starting today, Kings digital channels will feature a 30-day countdown to the season home opener on Wednesday, October 29, highlighted by players and fans demonstrating their personal version of #SacramentoProud. Kings fans are encouraged to share their passion for the team and the Sacramento region by utilizing the hashtag: #SacramentoProud.
The Sacramento Kings also released that fans will be able to choose from a wide variety of ticket options starting Tuesday, October 7 at 10:00 a.m. PT. Options include multi-game packs for the 2014-15 season’s most anticipated matchups, special Kings Legend-themed games, family-themed games, as well as single game tickets. To register for a special pre-sale that starts Friday, October 3, visit www.Kings.com/tickets