BOSTON – The 17-time World Champion Boston Celtics and American Express today announced the launch of a first-of-its-kind pre-game mobile application show, called “Home Court Advantage presented by American Express”, which will provide fans with unique experiences, entertaining content, and insider access to their favorite players before each Celtics home game.
“Home Court Advantage presented by American Express” will bring Celtics fans closer to the team by showcasing behind-the-scenes action over a live 30-minute show airing 1-hour prior to tip-off at Celtics home games. This pre-game show designed for mobile viewing will feature expert analysis of the upcoming opponent, special segments featuring interviews with Celtics players and coaches, an inside look at Celtics practices and preparation for the game, as well as a glimpse into the life of the players off the court. Throughout the show, fans will be encouraged to interact with the hosts by submitting questions on Twitter using the hashtag #AMEXCeltics.
“The Celtics are proud to announce the launch of the NBA’s first live, pre-game, mobile application show, Home Court Advantage presented by American Express,” Celtics Team President Rich Gotham said. “Home Court Advantage will give Celtics fans first-of-its-kind game day access to the team from their mobile devices as the action builds toward tip-off , live from the floor of the TD Garden.”
“Home Court Advantage illustrates our innovative partnership with the Boston Celtics to enhance fans’ passion for the team,” Vice president of Sports & Entertainment Marketing at American Express Deborah Curtis said. “We have a rich history of enabling the passions of our Card Members, now we want to give Celtics fans an opportunity to connect with the team in new, engaging and meaningful ways.”
This new pre-game mobile show will also be available on Celtics.com. The Celtics mobile app is available for free download in the App Store for iOS devices and Google Play for Android devices.