The C’s and FanDuel Sportsbook to partner on first-of-its-kind docuseries, “All In: The Boston Celtics,”
premiering exclusively on X
BOSTON, MA – The Boston Celtics announced a new partnership with FanDuel Sportsbook today in connection with the 2024 postseason. FanDuel Sportsbook is the exclusive presenting partner of “All In: The Boston Celtics,” a docuseries produced by the Celtics and Shadow Lion that is chronicling the Celtics’ current playoff run.
The series will feature never-before-seen footage and interviews with Celtics players, team personnel and other key individuals from the franchise. The content will deliver a true “all-access” experience, providing fans and viewers with a behind-the-scenes look at what it takes to contend for an NBA championship.
“We know that Celtics fans feel a deep connection to this team, and we think this series will provide an authentic and intimate look as we actively pursue a championship title,” said Executive Vice President and Chief Marketing Officer Shawn Sullivan. “We’re grateful to have FanDuel Sportsbook as the presenting partner of this docuseries as we bring the best fans in sports closer to the team they love.”
Each episode of “All In: The Boston Celtics” will premiere on the Celtics account (@celtics) on X (formerly Twitter). Select footage will also air on NBC Sports Boston. The first episode, which premiered on May 7, has more than 30 million views on X to date.
“As a Boston-based media company, we are incredibly proud to help bring ‘All In’ to Celtics and basketball fans alike,” said Managing Director of Shadow Lion, Gilad Haas. “This docuseries was conceptualized with a deep passion for authentic storytelling while including real-time distribution via X, a platform where audiences can both watch and talk about the content. We’re grateful to be producing this content with the Boston Celtics and to have FanDuel Sportsbook on board as the presenting partner. We look forward to bringing the fans along for the rest of the Celtics’ 2024 postseason journey.”