Partners

none

Kyle George

The C’s and FanDuel Sportsbook to partner on first-of-its-kind docuseries, “All In: The Boston Celtics,”premiering exclusively on X

BOSTON, MA – The Boston Celtics announced a new partnership with FanDuel Sportsbook today in connection with the 2024 postseason. FanDuel Sportsbook is the exclusive presenting partner of “All In: The Boston Celtics,” a docuseries produced by the Celtics and Shadow Lion that is chronicling the Celtics’ current playoff run.

The series will feature never-before-seen footage and interviews with Celtics players, team personnel and other key individuals from the franchise. The content will deliver a true “all-access” experience, providing fans and viewers with a behind-the-scenes look at what it takes to contend for an NBA championship.

“We know that Celtics fans feel a deep connection to this team, and we think this series will provide an authentic and intimate look as we actively pursue a championship title,” said Executive Vice President and Chief Marketing Officer Shawn Sullivan. “We’re grateful to have FanDuel Sportsbook as the presenting partner of this docuseries as we bring the best fans in sports closer to the team they love.”

Each episode of “All In: The Boston Celtics” will premiere on the Celtics account (@celtics) on X (formerly Twitter). Select footage will also air on NBC Sports Boston. The first episode, which premiered on May 7, has more than 30 million views on X to date.

“As a Boston-based media company, we are incredibly proud to help bring ‘All In’ to Celtics and basketball fans alike,” said Managing Director of Shadow Lion, Gilad Haas. “This docuseries was conceptualized with a deep passion for authentic storytelling while including real-time distribution via X, a platform where audiences can both watch and talk about the content. We’re grateful to be producing this content with the Boston Celtics and to have FanDuel Sportsbook on board as the presenting partner. We look forward to bringing the fans along for the rest of the Celtics’ 2024 postseason journey.”

boston-celtics-and-fanduel-sportsbook-announce-partnership

Boston Celtics and Fanduel Sportsbook Announce Partnership

Boston Celtics

The 2014 Boston Celtics ninth-annual Partner Summit was held on June 18 and 19 at the Hyatt Regency in Newport, R.I.  This year marked the second Partner Summit in Newport, with a slightly different format than the first.  As always, the Celtics were thrilled to be able to bring so many of their valued partners, NBA league representatives and industry experts together.

Day one began with the President’s Address from Boston Celtics team president Rich Gotham, followed by a Corporate Partnerships Update from Boston Celtics senior vice president of corporate partnerships and business development, Ted Dalton.  Guests then heard from Melissa Rosenthal Brenner, NBA senior vice president of digital media, who spoke on NBA Digital Upfront.  Many guests in attendance enjoyed hearing the league’s perspective on social media, which led into a digital-packed panel discussion.

“#TheDigitalExperience” panel, moderated by Jordan Solomon, vice president of NBA team marketing and business operations, was informative and motivating as guests were able to hear from some of the industry experts regarding digital sponsorship programs, social media and future technology.  Panelists included chief marketing officer of Extreme Networks, Vala Afshar; vice president of mobile products at Ticketmaster, Mike Lane; director of sports sponsorships and strategy at American Express, Michele Carr; and vice president of digital strategy at Alex and Ani, Ryan Bonifacino.

Following the panel, Baldino professor of sleep medicine at Harvard Medical School, Dr. Charles Czeisler, spoke to guests in hopes to give partners insight on the importance of sleep and heath as it applies to the Celtics.

The day continued with Celtics forward Kelly Olynyk and Boston Celtics director of community relations, Dave Hoffman.  Dave and Kelly discussed social responsibility and reflected back on the community events from the 2013-14 season, where Kelly made a record-breaking 30 community appearances.

In addition to the impactful speakers and panelists, the Celtics wanted to collaborate with their partners in attendance with an on-site community relations activity.  To achieve that objective, all attendees at the Summit packed 500 dopp kits or toiletry bags to be sent to the New England Center for Homeless Veterans.  The Center’s director could not have been more enthusiastic in his thank you and admiration that the Celtics Family had been so generous.  The Celtics hope to continue this section of the Summit in years to come.

To conclude day one, guests enjoyed a traditional New England Clambake.

Day two tipped off with a welcome message from Boston Celtics managing partner and chief executive officer, Wyc Grousbeck.  Guests then were able to hear from the NBA’s vice president of team sponsorship development, Wendy Morris, who spoke on the topic of “Activation Upfront.”  Wendy gave partners in attendance an inside look on activation programs throughout the league.

The panel discussion titled “Activation that Works” then began.  It was led by Wendy and featured current Celtics Partners who spoke on the success of their activation programs throughout the years.  The Activation Panel included Optum’s vice president of alliance management and strategic growth initiatives, Michael Carroll; SNHU vice president of university college marketing and student recruiting, Gregg Mazzola; senior vice president at retail first, Linda Modelevsky; and Sun Life Financial director of brand marketing and sponsorships, Sally Bray.

After a short break and an enthusiastic highlight video, the final panel titled “Green Runs Deep” began and was moderated by Celtics play-by-play announcer at Comcast SportsNet, Mike Gorman.  The purpose of this panel, as in years past, was to give our partners an insider’s view on the basketball side of the business.  Panelists included Celtics president of basketball operations, Danny Ainge; Celtics head coach Brad Stevens; Celtics managing partner and alternate governor, Steve Pagliuca; as well as Grousbeck.

Gotham provided the closing remarks to conclude the event and gifted each guest with a Silhouette Hardside Spinner, courtesy of Celtics valued partner Samsonite.

The Celtics are already looking forward to next year and celebrating their 10th-annual Partner Summit!  Hope to see you there.

2014-annual-partner-summit

2014 Annual Partner Summit

NESTLÉ Nesquik and the Boston Celtics teamed up on March 26, 2014 to host a Basketball Shootout on the parquet floor to benefit the Boys &amp; Girls Clubs of Boston.  More than 40 youth from Charlestown, Chelsea, Dorchester and South Boston were put onto teams that competed against each other and the clock to sink the most baskets from designated spots on the court.  The shootout was led by Celtics Legend Dana Barros, with appearances also from Celtics Legend/Assistant Coach Walter McCarty, the Nesquik Bunny, and Lucky the Leprechaun.

At the end of the pregame shootout, two teams were recognized as the winners and awarded the chance to compete in the same style shootout during the Celtics game at halftime.  These lucky 10 participants also got to meet Celtics guard Jerryd Bayless during warm ups and took a group photo with him at center court.

“I was excited to work with Nesquik to provide the children of Boys &amp; Girls Clubs of Boston opportunities for active play and to teach them the importance of fueling that activity with nourishing and delicious snacks such as Nesquik low fat chocolate milk,” said Bayless.

All youth participants got to stay and watch the Celtics take on the Raptors.  The competition at halftime was close, as the winning team scored just one point more than the opposing team, sinking 39 baskets in two minutes.  Following the final round, Nesquik presented a check at center court to the Boys and Girls Clubs of Boston in the amount of $10,000.  This generous donation will be used to purchase sports equipment for after-school programs to encourage daily physical activity and fun play for children and families in the Boston Area.

“Providing opportunities that encourage kids to be more active is what Nesquik is all about,” said Daniel Koch, Marketing Manager for Nesquik. “We’re thrilled to support the families in this community with an exciting and memorable event with the Celtics.” said Koch.

The night was a memorable one for each and every participant.  It gave them the chance of a lifetime to shoot hoops on the famed Celtics parquet floor.  Thanks to the Celtics and NESTLÉ Nesquik, the Boys and Girls Clubs of Boston will have the proper funds to boost active play for their youth going into the summer months.

Galleria.loadTheme('https://i.cdn.turner.com/nba/nba/.element/media/2.0/teamsites/celtics/js/galleria/themes/classic/galleria.classic.min.js');
// Initialize Galleria
Galleria.run('#galleria', {
    picasa: 'useralbum:118199924866461391249/NesquikShootoutMarch262014',
    picasaOptions: {
        sort: 'date-posted-asc',
        imageSize: 'medium'
    }
});
jQuery.noConflict();

celtics-nesquik-host-basketball-shootout

Celtics, Nesquik Host Basketball Shootout

The Boston Celtics Celebration of Champions Luncheon, presented by Harvard Pilgrim Health Care, was held on Feb. 7, at the Seaport World Trade Center in Boston.

Harvard Pilgrim Health Care has been the Official Health Care Provider of the Boston Celtics since 2003, making this the 11th annual luncheon.  With continuous demonstrations of being exceptional partners over the years, both organizations have a lot to celebrate when collaborating for an event.

The afternoon began with lunch being served at the onset of an eventful agenda.  Guests included Celtics ownership, HPHC and Celtics executives, appreciated corporate partners and valued season ticket holders.  Following lunch, prestigious members of the 1964, 1974, and 1984 World Championship Celtics teams took the stage to take part in a panel discussion.  Hosting the panel was sportswriter and NBA columnist, Jackie MacMullan.

In attendance from all three Boston Celtics championship teams were Tommy Heinsohn (1964), JoJo White (1974), Steve Kuberski (1974), Paul Silas (1974), Cedric Maxwell (1984) and Gerald Henderson (1984).  While looking back on a successful three decades for the Celtics organization, some of the past teammates reflected on team records, generations of past coaching staffs, and team championship anniversaries.

Celtics team president Rich Gotham spoke on behalf of the Celtics organization, wishing the former players a “Happy Anniversary” for each championship year being celebrated.  This year marks the 50th anniversary for the 1964 team, the 40th anniversary for the 1974 team, and the 30th anniversary for the 1964 team.  Gotham, along with Boston Celtics managing partner, co-owner and president of the Boston Celtics Shamrock Foundation,  Steve Pagliuca, also gave thanks to Harvard Pilgrim Health Care for their continued support throughout the years and for being such an outstanding partner.

The Annual Harvard Pilgrim Health Care Luncheon is an event that both organizations continuously look forward to in order to take a moment to celebrate a successful partnership.

Galleria.loadTheme('https://i.cdn.turner.com/nba/nba/.element/media/2.0/teamsites/celtics/js/galleria/themes/classic/galleria.classic.min.js');
// Initialize Galleria
Galleria.run('#galleria', {
    picasa: 'useralbum:118199924866461391249/2014HarvardPilgrimHealthCareLuncheonFebruary72014',
    picasaOptions: {
        sort: 'date-posted-asc',
        imageSize: 'medium'
    }
});
jQuery.noConflict();

2014-harvard-pilgrim-health-care-luncheon

2014 Harvard Pilgrim Health Care Luncheon

Celebrity Chef Ming Tsai and the Boston Celtics joined Sun Life Financial to officially kick off its commitment to preventing diabetes, helping the YMCA of Greater Boston promote the YMCA’s Diabetes Prevention Program, which provides participants with the tools, resources and information to reduce risk factors associated with the disease.

In November, the U.S. division of Sun Life pledged $250,000 to YMCA of the USA to support the national expansion of the YMCA’s Diabetes Prevention Program, a commitment that is part of Sun Life Financial ’s broader, global effort to prevent the disease and mitigate its complications.  Sun Life’s international contributions to this initiative include a $10 million commitment in Canada over the last year.  In celebration of the partnership, Sun Life generously donated $100,000 to the YMCA of Greater Boston at the Celtics event on January 30, 2014.

To get the event started, Lucky the Leprechaun suited up and treated the kids to an infamous “Lucky Dunk Show”.  Celtics forward Brandon Bass and Legend/Assistant Coach Walter McCarty led a youth physical activity session.  The nationally renowned chef then led a cooking demonstration for participants to see how to prepare healthy options.

Wes Thompson, President of Sun Life Financial U.S. stated, “Sun Life Financial recognizes that diabetes poses a critical national public health crisis, and as such, it demands our immediate attention,” said Thompson. “Through our partnership with YMCA of the USA we are aiming to raise awareness of the risk factors associated with diabetes and provide the resources and information to help members of our community protect what they love most about their lives.”

Other fitness, nutrition and wellness activities, including a Zumba class and a free  diabetes risk assessment were provided, all designed to show the 150 area youth and adult participants how they can incorporate healthy eating and physical activity into daily routines.

Bass mentioned,  “It’s great helping to teach people to understand how important it is to eat right and stay fit.   After all, the bottom line for me is that there’s no chance I’d be playing in the NBA without following these guidelines myself.”

Galleria.loadTheme('https://i.cdn.turner.com/nba/nba/.element/media/2.0/teamsites/celtics/js/galleria/themes/classic/galleria.classic.min.js');
// Initialize Galleria
Galleria.run('#galleria', {
    picasa: 'useralbum:118199924866461391249/SunLifeSupportsYMCASDiabetesPreventionProgramJanuary302014',
    picasaOptions: {
        sort: 'date-posted-asc',
        imageSize: 'medium'
    }
});
jQuery.noConflict();

sun-life-supports-ymcas-diabetes-prevention-program

Sun Life Supports YMCA’s Diabetes Prevention Program

BOSTON - The Mass. State Lottery and the Boston Celtics hosted the first “Lunch with the Legends” for winners of the $2 Boston Celtics Instant Ticket Second Chance Bonus Drawings on Saturday, Sept. 7.  Celtics Legends Jo-Jo White, Dave Cowens and Cedric Maxwell participated in a special question and answer session and signed autographs for 40 lucky winners and their guests.  The winners also enjoyed behind the scenes access to the Boston Celtics Practice facility.

Upon arrival, fans got the chance to check out the exclusive memorabilia in the Hall of Fame room and were then treated to a buffet lunch. Following lunch, the winners were escorted onto the Celtics practice court and treated to the question and answer session with the three Celtics Legends.

White, Cowens and Maxwell hung around after the question and answer session to sign autographs and pose for pictures with the 1984 World Championship trophy.  The players also accompanied the guests during a tour of the locker room.

The Mass. State Lottery and the Boston Celtics are committed to bringing the team, the fans, and the Legends closer together through unique and memorable events as part of the $2 Celtics Instant Game Second Chance Bonus Drawings. There will be four more luncheons taking place throughout the remainder of the year.

Galleria.loadTheme('https://i.cdn.turner.com/nba/nba/.element/media/2.0/teamsites/celtics/js/galleria/themes/classic/galleria.classic.min.js');
// Initialize Galleria
Galleria.run('#galleria', {
    picasa: 'useralbum:118199924866461391249/MassStateLotteryLegendsLuncheonSeptember72013',
    picasaOptions: {
        sort: 'date-posted-asc',
        imageSize: 'medium'
    }
});
jQuery.noConflict();

mass-state-lottery-legends-luncheon

Mass. State Lottery Legends Luncheon

The 2013 Celtics Partner Summit was held on June 21 at the Hyatt Regency Newport in Newport, R.I.  Guests of the Summit were welcomed with an exclusive traditional New England clam bake on the water.

The eighth-annual event began with a few words from Celtics Managing Partner, Governor and CEO Wyc Grousbeck, followed by the Team President’s Address from Rich Gotham.  Senior VP of Corporate Partnerships and Business Development, Ted Dalton, also gave an update on the evolvement of the Celtics’ business and what to look for in the upcoming season.

The afternoon session consisted of three panel discussions. The first was titled Get a Grip: Analyzing Big Data; followed by Inside Celtics Basketball; and then Content: If You Build It, They Will Come.

The Big Data panel was hosted by Valerie Camillo, VP of Team Marketing and Business Operations for the NBA.  The panel featured Senior Manager of Business Intelligence for Delivery Agent, Chris Drake; Senior Account Director for Scarborough Research, Darren Hayden; and Celtics Assistant General Manager and Team Counsel, Mike Zarren.   Panelists discussed how to analyze information to help improve customer relationships and run your business more efficiently.

The next panel gave attendees a look Inside Celtics Basketball, reflecting on the 2012-13 season and highlighting the upcoming draft in which the team held the 16th pick. The dialogue was carried by Mike Gorman, who is Comcast SportsNet New England’s play-by-play announcer for Celtics games.  Panelists included Celtics Managing Partner &amp; Alternate Governor, Steve Pagliuca; Assistant General Manager, Mike Zarren; and Team President, Rich Gotham.

After a quick Tostitos Chip and Salsa break, the final panel gathered on stage with moderator Eran Lobel, CEO/Executive Producer for Element Productions, to discuss content creation, partner integration, and distribution platforms.  Panelists included Greg Angland, Media Director for Norbella; Bill Bridgen, General Manager and Executive VP for Comcast SportsNet; Gabe Smallman, President of Adept Mobile; and Todd Wallace, Senior Marketing Manager for Dunkin’ Donuts, Inc.

To wrap up the afternoon, Celtics forward Jared Sullinger gave the closing remarks.  With note in hand, Sullinger made a point to call out a few of his favorite sponsor community events, including Read to Achieve, presented by Kia, and the TD Bank Music Clubhouse.   As guests departed, they were given a Spinner Boarding Bag courtesy of Samsonite with a customized Celtics luggage tag attached.

Galleria.loadTheme('https://i.cdn.turner.com/nba/nba/.element/media/2.0/teamsites/celtics/js/galleria/themes/classic/galleria.classic.min.js');
// Initialize Galleria
Galleria.run('#galleria', {
    picasa: 'useralbum:118199924866461391249/2013AnnualPartnerSummitJune212013',
    picasaOptions: {
        sort: 'date-posted-asc',
        imageSize: 'medium'
    }
});
jQuery.noConflict();

2013-annual-partner-summit

2013 Annual Partner Summit

Harvard Pilgrim Health Care is the Official Health Care Provider of the Boston Celtics. Through the years with HPHC, we have hosted an exclusive luncheon for our valued season ticket holders, Celtics owners and executives, and our corporate partners. 2013 marks the 10-year anniversary of our partnership making this year’s event extra special. On April 11, attendees gathered at the Revere Hotel in Boston’s Back Bay for a memorable afternoon.  Some of the VIP guests included Celtics Managing Partner &amp; CEO, Wyc Grousbeck; Celtics Managing Partner, Steve Pagliuca; and HPHC Senior VP of Sales &amp; Customer Service, Vin Capozzi who was gifted a framed Celtics jersey featuring the number “10” to commemorate the partnership.

After lunch was served, a discussion on the importance of team work and how it contributes to success was represented through an all-star coaching panel hosted by Sports Illustrated NBA Columnist Ian Thomsen.  Joining Thompsen on the panel was Head Coach of the Harvard University Men’s Basketball Team, Tommy Amaker; former head coach of the UCONN Huskies Men’s Basketball Team, Jim Calhoun; recently named head coach of the WNBA Connecticut Suns, Anne Donovan; and former NBA coach, Dave Cowens.

We are looking forward to next year’s HPHC Luncheon and to another 10 years!

Galleria.loadTheme('https://i.cdn.turner.com/nba/nba/.element/media/2.0/teamsites/celtics/js/galleria/themes/classic/galleria.classic.min.js');
// Initialize Galleria
Galleria.run('#galleria', {
    picasa: 'useralbum:118199924866461391249/2013HarvardPilgrimHealthCareLuncheonApril112013',
    picasaOptions: {
        sort: 'date-posted-asc',
        imageSize: 'medium'
    }
});
jQuery.noConflict();