Golden State Warriors guard Stephen Curry tops the NBA’s list of most popular jerseys for the second half of the 2023-24 season based on NBAStore.com sales, while the Warriors rank third on the league’s most popular team merchandise, the league announced today. Curry has led the NBA in jersey sales on NBAStore.com for three of the last seven years.
Additionally, through the end of March, Warriors Shop has led all NBA team stores in total team retail sales, arena sales and e-commerce sales. Warriors merchandise is available year-round at Warriors Shop, located in Thrive City, and online at shop.warriors.com.
NBA’s most popular jerseys from the second half of the 2023-24 season:
- Stephen Curry, Golden State Warriors
- LeBron James, Los Angeles Lakers
- Jayson Tatum, Boston Celtics
- Victor Wembanyama, San Antonio Spurs
- Giannis Antetokounmpo, Milwaukee Bucks
- Luka Doncic, Dallas Mavericks
- Devin Booker, Phoenix Suns
- Kevin Durant, Phoenix Suns
- Damian Lillard, Milwaukee Bucks
- Tyrese Maxey, Philadelphia 76ers
- Ja Morant, Memphis Grizzlies
- Joel Embiid, Philadelphia 76ers
- Nikola Jokic, Denver Nuggets
- Lamelo Ball, Charlotte Hornets
- Jalen Brunson, New York Knicks
NBA's most popular team merchandise from the second half of the 2023-24 season:
- Los Angeles Lakers
- Boston Celtics
- Golden State Warriors
- Milwaukee Bucks
- Chicago Bulls
- Philadelphia 76ers
- New York Knicks
- Phoenix Suns
- San Antonio Spurs
- Denver Nuggets