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2023-24 City Edition: The City Calls

The 23-24 City Edition uniform is a celebration of 150 years of the iconic San Francisco cable car and its distinctive gold bell—invoking the theme “The City Calls” presented by Rakuten.
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The City Calls, Presented by Rakuten

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The sloping “San Francisco” typeface, embellishments, and the numbers on the jersey are directly inspired by the front of the city’s oldest working cable car, #578.

2023‑24 City Edition Uniform

thumbnail-image: Sloping San Francisco Typeface: The orientation of the city name across the font on the front of the jersey mirrors the sloping hills found throughout the City.
thumbnail-image: Paying Homage to a Classic: The font of the jersey number is a tribute to the city’s oldest working cable car, #578.
thumbnail-image: Cable Car Tracks: From the jersey through the shorts, the pattern running along the side panel of the uniform symbolizes the Cable Car tracks throughout our City.
thumbnail-image: Cables and Cogs: Within the waistband is representation of the steel cables and cogs that power cable cars up and down the City’s steep hills.
thumbnail-image: Custom Monogram:This unique symbol on the front left leg of the uniform shorts is inspired by the classic insignia located on San Francisco cable cars.

1 / 5Sloping San Francisco Typeface: The orientation of the city name across the font on the front of the jersey mirrors the sloping hills found throughout the City.

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