2023-24 City Edition: The City Calls
The 23-24 City Edition uniform is a celebration of 150 years of the iconic San Francisco cable car and its distinctive gold bell—invoking the theme “The City Calls” presented by Rakuten.
The City Calls, Presented by Rakuten
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The sloping “San Francisco” typeface, embellishments, and the numbers on the jersey are directly inspired by the front of the city’s oldest working cable car, #578.
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