DraftKings Partners With Rockets
Houston Rockets Announce Partnership with Daily Fantasy Sports Leader DraftKings
HOUSTON – The Houston Rockets basketball team announced today a partnership with Boston-based daily fantasy sports leader DraftKings. The Rockets are proud to be among the first NBA franchises to work with DraftKings, the largest US-based destination for daily fantasy sports, which offers contests for experts and casual players alike. In addition to daily fantasy basketball, DraftKings also offers fantasy contests in additional major professional and college team sports.
The partnership includes branded team bench areas and court side signage.
“The Rockets are thrilled to be one of the major cornerstone franchises aligning with DraftKings,” said Rockets Vice President of Corporate Development John Croley. “We consider DraftKings to be an industry leader and are excited to partner with them as they provide fans one more way to interact and engage with the Houston Rockets through daily fantasy sports.”
“The Houston Rockets have a strong dedication to their fervent fan base, the Red Nation, and DraftKings couldn’t be more excited to partner with the team,” said DraftKings Vice President of Business Development Jeremy Elbaum. “The Rockets have adopted the hashtag #pursuit this year—and this aggressive, scrappy attitude truly fits both the team and its fans, and DraftKings and our players as well. We’re looking forward to our work with the Rockets to enhance the fan experience, both in the arena and through other media, with special daily fantasy contests, programs and information.”
More than 41 million people in the United States and Canada play fantasy sports and daily fantasy sports are a burgeoning component of this multi-billion dollar market.
Launched in April 2012, Boston-based DraftKings, Inc. is the largest, U.S.-based online gaming destination where players engage in daily fantasy sports competitions across fantasy professional football, baseball, golf, basketball, hockey, and soccer, and college football and basketball. DraftKings offers free and pay contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners. For more information, visit DraftKings at www.draftkings.com, like DraftKings at www.facebook.com/draftkings, and follow DraftKings at www.twitter.com/draftkings.