Ryan Brijs

Alex Kramers

A half dozen mannequins – draped in first- and second-round prototypes of adidas-manufactured uniforms – along with buckets of shredded paper and countless rolls of adhesive tape, flooded every corner of Kings Creative Director Ryan Brijs’ third-floor Sleep Train Arena office, transforming the executive workspace into a makeshift design and fashion studio.

With a team-wide push for innovation – on top of a looming, final deadline – Brijs and Kings VP of Brand Development Erica Rau shifted from tweaking pixilated patterns on computer screens to physically attaching and exhaustively reconfiguring printed paper strips on purple, black and white fabric.

“Initially, my office walls were covered with designs, but once we had some mannequins and prototypes, it really turned into this experiment lab where we mocked up patch-work on uniforms,” recalls Brijs with a chuckle. “I was printing out – the best that I could – stripes to go down the sides of the uniforms, so we were hanging up and taping paper to see what worked best and which color-ways we liked the most.”

A ferocious steam of ideas throughout the course of the entire two-and-a-half-year rebuilding initiative – as team personnel ranging from Kings President Chris Granger to Kings players shuttled in and out of the office and granted a first-hand perspective – culminated in the construction of a classic but strikingly revamped aesthetic.

“You can do a lot of things in the two-dimensional space, but when you see them in 3-D, there are a lot of aspects that don’t work,” says Rau. “We wanted to be true to our roots, but at the same time, our new era and our new mantra are all about modernizing and looking to be inventive wherever we can … We ultimately came to a place we all feel really excited about.”

Although Kings decision-makers, in continued collaboration with Hattiesburg, Miss.-based branding agency RARE Design, explored hundreds of elaborate designs – toying with pinstripes, colors outside of the primary palate and caricatures of royal sashes – rather than needlessly departing from the boundaries of identity, gravitated toward a motif that serves as a fine-tuned extension of its core parameters.

“We’re not doing our jobs unless we push the limits,” says Kings Chief Marketing Officer Ben Gumpert. “We wanted to make a bold and very fitting statement for who we are as a franchise, who we are as a city and who we are as a team, but we also wanted to make sure we were still true to ourselves. We didn’t want to be in a position where we pushed so far it almost left from that very important foundation and connection we have.”

For Founder and Principal of RARE Design Rodney Richardson, the uniform set’s distinctive visual elements bring an iconic ideology to the surface in a reimagined capacity, neatly balancing historic cues with contemporary style.

“Sometimes, teams want a complete departure from their past, but other teams have sometimes departed a little too much and want to go back,” says Richardson. “I think what the team realized throughout this project is that they wanted to reconnect this great heritage – to tie in heritage of the past couple of decades – and then (find) how it blends into the true comprehensive story of the Kings and how it projects forward.”

Inspired by design elements from as many as four retro uniforms – from the mid-1970s Kansas City era to stylistic, asymmetrical cuts prominent in the early 2000s – the new looks provide subtle yet intricate nods to the franchise’s longstanding legacy.

“We wanted to look through our jersey anthology, so to speak, and really understand … (if) there are elements that maybe existed before and resonate with who we are again,” says Gumpert. “If you look at our team history, there were pivotal times when we had double-striping down the side, so we brought forth that element with a modernized take.”

“Some of the striping in the late ‘80s and early ‘90s – right before the rebrand in ’94 – were some of the other eras we wanted to pull from and to take forward in our concept of the logo rebrand,” adds Brijs. “The late Kansas City years and the first uniform in 1985-86 had a similar striping.”

At the same time, the organization was careful to not directly replicate earlier-period looks or inadvertently shift backward in exploring an assortment of options.

“We tried ‘Sacramento’ across the chest – and we know fans are really passionate about our city – but with the new typeface, it just became so cramped and condensed,” he says. “It almost took us back to where we’d been before. We looked at ‘Sactown’ and ultimately went with the city’s acronym, ‘SAC.’”

“Vlade talked a lot about his love for the city, the fanbase and team pride,” says Gumpert. “He talked about walking out of the tunnel, how meaningful it is and how he remembers each and every game. Those three letters represent Sacramento, and he absolutely loves both how simple and bold it is.”

The depth of the organization’s commitment to The New Era of Proud extends from prominent emblems on the front of the uniforms to the concealed baby-blue inside collar and tucked-away lower hem tagline, which hide intricate identifiers on parts of the fabric that aren’t visible on the highest-definition TV broadcasts.

“Baby blue is such a special color for this team – it’s one of those heartbeat colors that every fan remembers,” says Richardson. “We looked at whether it should take a larger place throughout the entire identity, but (even though) it’s not a primary color moving forward, it’s one of those heart-and-soul pieces that’s part of the connection with core fans. So the details are things only people who are the closest to the franchise will connect with and know what it means.”

A more conspicuous but nonetheless deliberately-understated aspect of the global uniform is the introduction of the unique, interlocking ‘S’ pattern, which inadvertently came to symbolize a number of fundamental ideologies.

“We wanted something that encompassed Sacramento, so the ‘S’ comes from the Sacramento city flag, which is representative of the rivers,” says Brijs.
“When it started to look like a chain, which is a symbol of strength, we were digging it because, for us, it represents what our fans did, which is link and come together in a really strong way to fight for this team,” adds Rau.

The idea of the pattern being more than decorative, but profoundly metaphorical, once again resonated strongly with Sacramento’s VP of basketball operations and general manager.

“When you hear Vlade talk about togetherness and teamwork, you can see how the same interlocking elements are very much a part of it,” says Gumpert. “It’s the connection our team needs to have with the community and understanding we’re all in this together.

Incorporating a heralding lion in place of the center crown and an asymmetrical stripe on the left side, the look functions as a definitive extension of the team’s international focus.

“Having strength and being even more modern is adding a single stripe and pushing the limits,” says Gumpert. “We talk about growing the game of basketball and ensuring it’s the premier sport of the 21st century, so the black jersey – with the global crest at the center – certainly represents that mission.”

Prior to putting on each of the new uniforms to simulate dunks and jumpers as part of the team’s first photoshoot, Willie Cauley-Stein – an inquisitive second-year big man who has a passion for art and design – studied the overt embellishments and theorized which angles and aspects would be electrified by zoomed-in cameras.

“Right away, he was keying in on various elements, asking, ‘What’s that pattern about? That looks clean and that looks modern,’” recalls Gumpert. “If you look back to his first press conference, someone asked him, ‘What do you think about being in Sac?’ He said, ‘I know I look good in purple.’ We asked him about it, and he remembered exactly what he said. So when he put on the uniform, he was excited and joking about it.”

“He liked all of them, but I’m pretty sure his favorite was the global uniform,” recalls Brijs. “He thought it was really cool and clean, and he looked fantastic in it. He was stoked during the photography, and even more so as he got to try the different jerseys on and really understand he’s representing our city by wearing them.”

Much like the ongoing revitalization and transformation of Sacramento, the new uniforms introduce a strong foundation the organization plans to further enhance as it embraces the newly-launched era of Kings basketball in The River City.

“We’re going to continue to look at how to evolve the story,” says Gumpert. “We’re a community that continues to grow, that continues to show the world what Sacramento is about. We’ll continue to think about how we can best show who we are and what we represent – whether it’s in our uniforms or everything else we do.”

making-of-kings-new-uniforms

Making Of: Kings New Uniforms

sacasingh

सैक्रामेंटो प्राउड

"यह गहरे पैठी हुई भावना है, और जो हमारे शहर और हमारी टीम के बीच के संबंधों को परिभाषित करती है।" - सैक्रामेंटो किंग्स के चीफ़ मार्केटिंग ऑफ़िसर बेन गम्पर्ट।

ज़ोरदार घोषणा अब टीम के नए ढले कोर्ट पर 32 फ़ुट तक फैला है, जो 2014-15 के सीज़न में किंग्स प्रशंसकों का स्वागत करने के लिए अनेक नई सुविधाओं से लैस होकर चमक रहा है।

समृद्ध परंपरा और इतिहास के साथ, गहरे बैंगनी रंग ने टीम के क़रीबी साइडलाइन पर उत्कीर्ण 15 रजत अक्षरों को घेर रखा है।

तीन दशकों से, सैक्रामेंटो एनबीए के ज़ोरदार समर्थकों का घर रहा है।

अब, जब कि टीम अपने मालिक विवेक रणदिवे के नेतृत्व में अपना दूसरा सीज़न शुरू करने जा रहा है, किंग्स उसके सतत समर्पित प्रशंसक आधार के साथ उसके संबंध का प्रतिनिधित्व करने वाली सतह पर प्रतिस्पर्धा में उतर रहा है।

"सैक्रामेंटो प्राउड यह जानने से संबंधित है कि हम कभी नहीं भूल पाएँगे कि हम कहाँ से हैं और किसका प्रतिनिधित्व कर रहे हैं," गम्पर्ट ने कहा।

दो दशकों तक, बैंगनी रंग ने किंग्स और उनके प्रशंसकों को एकजुट किया। अब, टीम के प्राथमिक रंग ने पूरी तरह से टीम के अद्यतन प्लेइंग सर्फ़ेस को घेर रखा है।

"हमने कोर्ट के लिए एक नए, गहरे बैंगनी रंग को चुना," किंग्स क्रिएटिव डायरेक्टर रेयान ब्रिज्स ने कहा।

"यह शानदार, शक्तिशाली रंग है और बारीक़ी से हमारे 2014-15 के यूनीफ़ॉर्म से मेल खाता है।"

साइडलाइन से बेसलाइन तक सुगमता से परिवर्तित होते हुए, सैक्रामेंटो का नाम अब परिष्कृत हार्डवुड पर नए टाइपफ़ेस में 38 फ़ुट तक फैला है।

कोर्ट पर अपनी शुरुआत करते हुए, बैंगनी क्राउन का जोड़ा, नया गौण किंग्स लोगो, तीन सूत्री लाइन के अंदर प्रत्येक घेरे से सटे कोर्ट का गौरव बना है।

किंग्स का पुराना आज़माया हुआ प्रमुख लोगो पहले की अपेक्षा अधिक महत्वपूर्ण भूमिका में अपने सेंटर-कोर्ट पोज़िशन पर लौट आया है।

"यह काफ़ी बड़ा है, 20 फ़ुट गुणा 23 फ़ुट का," ब्रिज्स ने समझाया। "इस सीज़न में बड़े सेंटर-कोर्ट लोगो के साथ लीग में जाने वाली हमारी एकमात्र टीम नहीं है, लेकिन निश्चित रूप से हमारी टीम सबसे बड़ी टीमों में से एक है।"

वर्षगाँठ मुबारक हो

टीम के 30वें सीज़न के उपलक्ष्य में, चयन प्रतियोगिता के दौरान एक रेट्रो-प्रेरित कीर्तिमान प्रतीक टाइमलाइन के पास दिखाई देगा।

"यह हमारे सीज़न टिकट सदस्यों द्वारा चुने गए डिजाइन का एक सरलीकृत संस्करण है," ब्रिज्स ने कहा। "टीम इस वर्ष अपने होम जर्सी पर पैच के रूप में इस चिह्न को पहनेगी।"

टीम-संयोजन नींव के प्रति उसकी विशिष्ट भावना से लेकर, सैक्रामेंटो बास्केटबॉल के शानदार सीज़न के लिए मंच तैयार हो चुका है।

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किंग्स द्वारा शानदार नए कोर्ट का अनावरण

Steven Wilson

“It’s a deep-seated sentiment, and one that defines the relationship between our city and our team.” – Sacramento Kings Chief Marketing Officer Ben Gumpert.

The powerful declaration now spans 32-feet on the team’s freshly-minted court, shining amongst a host of new features set to welcome Kings fans for the 2014-15 season.

Rich in tradition and history, a deep purple surrounds the 15 silver letters embossed on the team’s near sideline.

For three decades, Sacramento has been home to the NBA’s loudest supporters.

Now, as the team embarks on its second season under the leadership of Owner Vivek Ranadivé, the Kings will compete on a surface representative of its connection with its relentlessly-devoted fanbase.

“Sacramento Proud is about knowing that we never forget where we’re from and who we represent,” said Gumpert.

For two decades, purple has united the Kings and their fans. Now, the team’s primary color fully encases the team’s updated playing surface.

“We opted for a new, darker purple for the court,” said Kings Creative Director Ryan Brijs. “It’s a richer, stronger shade and it closely matches our 2014-15 uniforms."

Seamlessly transitioning from sideline to baseline, Sacramento’s name now stretches 38 feet in a new typeface across the refinished hardwood.

Making its debut on the court, a pair of purple crowns, the new secondary Kings logo,  graces the court adjacent to each hoop inside the three-point line.

The Kings time-tested primary logo returns to its center-court position in a much more prominent role than before.

“It's quite large, approximately 20-feet by 23-feet,” explained Brijs. “We’re not the only team in the League going with a big center-court logo this season, but ours is certainly one of the biggest.”

Commemorating the team’s 30th season, a retro-inspired milestone emblem will appear near the timeline during select contests.

“It’s a simplified version of the design our season ticket members selected,” said Brijs. “The team will also wear this mark as a patch on their home jerseys this year.”

From its distinct sentiment to its team-uniting foundation, the stage has been set for a PROUD season of SACRAMENTO basketball.

kings-unveil-bold-new-court

Kings Unveil Bold New Court

SACRAMENTO, CA – The Sacramento Kings today announced four leadership additions to the business operations staff: Ryan Montoya will serve as senior vice president of strategy, innovation and technology, Randy Koss as senior vice president of real estate development, Ryan Brijs as director of creative services and Allison Yee-Garcia as director of marketing.

Ryan Montoya joins the Kings as senior vice president of strategy, innovation and technology where he will provide direction and manage the implementation of strategic innovation initiatives by the Kings. Prior, Montoya founded a new media strategic firm that provided strategy for professional sports teams and presidential campaigns. Throughout his career, Montoya has advised, invested and served at all levels of early stage Internet companies. He is a graduate of Notre Dame and holds an MA from the University of Denver Korbel School of International Studies.

Randy Koss has been named senior vice president of real estate development where he will oversee real estate asset management, development and finance. Previously, Koss served as the executive director for Morgan Stanley Real Estate Funds, where he oversaw the fund’s investments and strategic direction. Prior to Morgan Stanley, he served in various capacities at Macerich, including general manager and asset development manager. Koss is a graduate of University of California, Los Angeles and holds an MBA at University of California Berkeley’s Haas School of Business.

With over 10 years of experience, Ryan Brijs joins the Kings as director of creative services. Ryan will direct and spearhead all creative efforts, including design, writing, photography, illustration and all other projects that shape the Kings brand. Prior, he served as creative director for XanGo where he led creative services and managed long-term strategic planning. Ryan has experience in leading creative teams for both ad agency and in-house design settings. Brijs is a graduate of the University of Utah.

Allison Yee-Garcia has been named director of marketing where she will provide strategy and direction for marketing and drive brand awareness for the Kings. Prior, she served as director of account services with 3fold Communications where she oversaw the execution of projects for all advertising and marketing client accounts. Yee-Garcia also served as chair of the marketing and public relations committee at the Sacramento Area Commerce and Trade Organization (SACTO) from 2011-13. Yee-Garcia is a graduate of the University of California, Irvine.

“Our recruitment strategy has always been focused on hiring the most innovative professionals to grow the franchise into the premier sports franchise of the 21st century,” said Kings President Chris Granger. “So I’m pleased to announce and welcome these talented individuals to the Kings family.”

Ryan Brijs

Making Of: Kings New Uniforms

किंग्स द्वारा शानदार नए कोर्ट का अनावरण

Kings Unveil Bold New Court

Sacramento Kings Announce Four Additions to Leadership Team