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The Atlanta Hawks unveiled their new primary and secondary logos Monday, and with it came the beginning of a new identity: The Atlanta Hawks Basketball Club.

The primary logo features the team's evolved "Pac-Man" unveiled to much fanfare during the 2014 Playoffs, with the Atlanta Hawks Basketball Club wordmark encircled around it. 

The Atlanta Hawks Basketball Club moniker expands on the idea that we are more than just a team of 15 players. Our Basketball Club recognizes the contributions of the entire staff to our success. It respects and honors past players and coaches and their significance. Ultimately, the new Basketball Club designation reflects our commitment to building an emotional connection with our fans and maintaining an inclusive environment that welcomes all people. In the Atlanta Hawks Basketball Club, “everyone matters” and all are welcome.

The Hawks also unveiled a completely new secondary logo that pays tribute to the history of the city of Atlanta. The wings of a Hawk lift a basketball engulfed in flames, symbolizing how the city of Atlanta rose from the ashes to become one of the nation’s leading international cities.

For fans, becoming a member is the highest level of commitment in the Club. Click here to learn more about Membership.

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Welcome To The Club!

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ATLANTA -- The Atlanta Hawks today announced that a definitive agreement has been signed for the purchase of the NBA franchise by an ownership group led by Tony Ressler, co-founder of Ares Management.  The group also includes seven-time NBA All-Star Grant Hill, Clayton Dubilier &amp; Rice partner Rick Schnall, and Spanx founder Sara Blakely and Marquis Jet co-founder Jesse Itzler, who are married.

The transaction, which includes operation of Philips Arena, requires the approval of the NBA Board of Governors. Terms of the sale were not released.

“We are honored and thrilled to have been chosen to become the new stewards of the Hawks,” said Ressler. “We respect the NBA’s approval process and, accordingly, can say no more other than we are incredibly excited by the Hawks’ success and wish them luck in the playoffs.”

“We are excited to welcome this new ownership group and are deeply gratified by its commitment to the Hawks and the Atlanta community,” said Hawks CEO Steve Koonin.  “We are pleased that the group is committed to continue building on the franchise’s storied history and recent success.”

The sellers were advised by Goldman, Sachs &amp; Co. and Inner Circle Sports, and the buyer by Moelis &amp; Co.

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Atlanta Hawks Announce Sale of Franchise to Ownership Group Led by Tony Ressler

ATLANTA -- GRAMMY® Award-winning music mogul and Atlanta native Jermaine Dupri has been added to tonight’s blockbuster performance featuring Ludacris at Philips Arena for Game 2 of the Atlanta Hawks’ First Round Playoff series against the Brooklyn Nets.

Dupri will join Ludacris, who is set to perform at halftime and give an extended concert following the game. The founder of So So Def Recordings, Dupri has garnered international acclaim as an artist, producer and songwriter.

Tipoff for Game 2 is scheduled for 7:00 p.m., with doors set to open at 5:00 p.m. Television coverage will begin on FOX Sports South and streaming on the FOX Sports GO app at 6:30 p.m.

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Atlanta's Jermaine Dupri To Perform At Game 2 Of Hawks vs Nets Series Tonight

NEW YORK -- The Atlanta Hawks’ Mike Budenholzer, who guided the team to the best regular season in franchise history, is the recipient of the Red Auerbach Trophy as the 2014-15 NBA Coach of the Year, the NBA announced today.

Budenholzer received 67 first-place votes and 513 total points from a panel of 130 sportswriters and broadcasters throughout the United States and Canada. The Golden State Warriors’ Steve Kerr, who led the Pacific Division champions to a franchise-record and NBA-high 67 victories in his first season as an NBA coach, finished second with 56 first-place votes and 471 total points. Jason Kidd of the Milwaukee Bucks was third with one first-place vote and 57 total points. Coaches were awarded five points for each first-place vote, three points for each second-place vote and one point for each third-place vote.

Budenholzer led Atlanta to a 60-22 record in his second season, three games better than the previous team high of 57-25 set in 1986-87 and matched in 1993-94. The Hawks earned both the No. 1 playoff seed in the Eastern Conference and a division title (Southeast Division) for the first time since 1993-94 -- the last season they had the NBA Coach of the Year (Lenny Wilkens). Atlanta made the playoffs for the eighth consecutive year, the longest active streak in the East.

After posting a 38-44 record last season, Budenholzer oversaw a 22-win improvement rooted in balance on offense and teamwork on defense. According to NBA.com/Stats, Atlanta tied for sixth in the league in offensive rating (points scored per 100 possessions) and ranked seventh in defensive rating (points allowed per 100 possessions). Six players averaged double figures in scoring, but none eclipsed 17 points per game. The Hawks set a franchise record for three-pointers with 818, ranked second in the NBA in assists (25.7 apg) and finished in the top five in field goal percentage (fourth), three-point field goal percentage (second) and free throw percentage (fifth).

Atlanta opened the season 5-5 before winning 35 of its next 38 games, a stretch that included a franchise-record 19-game winning streak. The 35-3 run also featured a 17-0 January, the best calendar month in NBA history and a perfect run that earned the Hawks’ starting five the Kia NBA Eastern Conference Player of the Month and Budenholzer his second NBA Eastern Conference Coach of the Month award of the season. The honors continued when a team-record four Hawks players were selected to the NBA All-Star Game, coached on the East team by Budenholzer.

The Coach of the Year Award is named after legendary coach and Hall of Famer Red Auerbach, who guided the Celtics to nine NBA Championships. In 1996, Auerbach was honored as one of the Top 10 Coaches in NBA History as the NBA celebrated its 50th anniversary.

For the second year in a row, complete media voting results for each NBA annual award will be posted on NBA.com/official after the announcement of each winner. Click here for those results.

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Mike Budenholzer Named 2014-15 NBA Coach Of The Year

ATLANTA -- The 2014-15 Southeast Division champion Atlanta Hawks entered the playoffs on the heels of the greatest regular season in franchise history, establishing new marks for wins, sellouts, season ticket memberships and retail sales, while also generating record-setting viewership totals for television broadcast partner SportSouth. Additionally, the Hawks saw a record 500% uptick in year-over-year season tickets sales, leading to one of the league’s strongest spikes in attendance percentage increase and a dramatic surge in team website traffic and social media popularity.

“We are humbled by the way the city of Atlanta has supported our team with their attendance, viewership and engagement socially and digitally,” Chief Executive Officer Steve Koonin said. “Excitement around Coach Bud and the team is at an all-time high and yesterday’s sold out crowd for our postseason opener is a testament to the belief this city has placed in our organization.”

The Hawks filled the seats at Philips Arena more than ever during the regular season, drawing a franchise-record 25 sellout crowds – including the final 11 home contests of the year and 24-of-the-last-27 games. Over 3,100 more fans per contest attended Hawks home games in 2014-15 than in 2013-14, a significant attendance percentage increase of 22.4%. In total, a Philips Arena record 713,909 fans attended Hawks games this season.

Viewership on SportSouth, the regional television home of the Hawks, grew by 120% compared to the 2013-14 campaign, including a 250+% increase among the millennial audience (18-34 years of age) and a 189% rise among viewers aged 18-49. On Feb. 2, SportSouth experienced what was then its highest-rated regular season Hawks broadcast ever, drawing a 4.7 household (HH) rating in the Atlanta DMA when the club traveled to New Orleans. Four days later, that record was broken when the Hawks garnered a 6.8 HH rating for their 124-116 home victory over Golden State – the highest-rated Hawks game, regular season or postseason, in the history of the network.

(Source: Nielsen NSI. Atlanta DMA Live + SD TV HH RATINGS)

Listenership of Hawks games on radio flagship WZGC-FM 92.9 The Game is up 16%, contributing to a top-five overall ranking among men ages 25-54 in a market with over 40 stations. Hawks Head Coach Mike Budenholzer and CEO Steve Koonin have morning and afternoon segments on the station every week, helping 92.9 to reach top-five positions in morning drive, midday and afternoon drive rankings.

Retail sales of merchandise at Philips Arena’s Hawks Shop and its website HawksShop.com were robust, as they each recorded the highest seasonal gross sales figures in franchise history. The top 10 in-arena merchandise total sales days in team history all occurred this season, contributing to a 96% increase in gameday sales as compared to 2013-14. This season, HawksShop.com shipped items to all 50 states, and 25 nations around the world, as sales rose 203% compared to last year’s season-ending figures.

Fan engagement on Hawks.com and team social media accounts has reached new heights this season:

On the court, the Hawks amassed a franchise-record 60 victories, securing the Eastern Conference’s No. 1 seed in the 2015 Playoffs, presented by Kia Motors, and claiming their first division title since the 1993-94 campaign. Atlanta went 17-0 in January, setting the record for most wins in an undefeated month in NBA history, during a 19-game win streak that tied for the fifth-longest streak all-time. The Hawks became the first team to have five teammates named the Kia NBA co-Eastern Conference Players of the Month when the starting five shared the award in January. Atlanta tied a league record with four All-Star Game participants, and the coaching staff earned the privilege of coaching the Eastern Conference All-Star team.

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Hawks Ride Historic Regular Season Into 2015 NBA Playoffs

ATLANTA -- Limited tickets for Games 1 and 2 of the Atlanta Hawks’ upcoming first round playoff series at Philips Arena will be released to the general public today at 12:00 p.m. The Hawks, on pace to set a new franchise mark for single-season attendance, encourage fans to become season ticket members to ensure an opportunity to obtain the best seats this postseason.

“This is a very exciting time to be a Hawks season ticket member,” said Andrew Steinberg, Executive Vice President and Chief Revenue Officer of the Atlanta Hawks. “Fans have packed Philips Arena in record numbers throughout the regular season, creating an electric atmosphere that helped fuel the team to the Southeast Division championship. Now, as a thank you, we’d like to offer our members a guaranteed opportunity to purchase playoff tickets and carry this momentum into the postseason.”

Demand for tickets has never been higher during Atlanta’s climb to the Eastern Conference’s No. 1 seed: from Dec. 23 – April 7, the Hawks sold out 22-of-25 home contests, including two separate sellout streaks of at least eight games. The Hawks have sold out Philips Arena on 23 occasions this season, four more times than they did the past four seasons combined, and just one shy of the franchise record of 24 set during the 1988-89 campaign at The Omni. Through 39 home contests, Atlanta is attracting over 3,200 more fans to Philips Arena per game than the club did last season, an attendance increase of greater than 18%.

Fans interested in securing 2015 NBA Playoffs tickets through a 2015-16 season ticket membership should call 1.866.715.1500 or visit Hawks.com/membership for details. To ensure ticket validity, the Hawks suggest fans purchase tickets through verified safe, official channels: Hawks.com, Ticketmaster and the Philips Arena box office.

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Hawks To Release Limited Number of Postseason Tickets Today

ATLANTA -- The Bert Show provides a young Atlanta Hawks fan the surprise of a lifetime. The FOX Sports Fan Express transported eight-year-old Lake Bozman of Kennesaw, Georgia and family to The Bert Show studios on Monday, April 6th to be presented with a unique opportunity: to become a part of the Atlanta Hawks team for a day.

The VIP experience provided by the Atlanta Hawks will take place on Tuesday, April 7th and include private transportation service to Philips Arena by Cooper Global, one-day contract to be an official member of the team signed by Head Coach Mike Budenholzer, presentation of custom jersey, attendance at official team warm-up, a tour of the locker room, and court-side seats as the Atlanta Hawks take on the Phoenix Suns at Philips Arena.

Lake Bozman was chosen to be one of 14 participants in this year’s annual trip to Walt Disney World as part of Bert’s Big Adventure. Bert’s Big Adventure is a nonprofit organization that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families. Suffering from Acute Myeloid Leukemia, Lake was unable to attend the 2015 trip, however, his mom Anna, dad Travis, brother Trindon and sister Cambree will all be a part of the Atlanta Hawks experience, joining him for all the afternoon’s festivities. 

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The Bert Show and Atlanta Hawks Team Up To Surprise Bert's Big Adventure Child

ATLANTA -- The Atlanta Hawks have signed forward Austin Daye to a multi-year contract, it was announced today by Head Coach Mike Budenholzer. He signed consecutive 10-day contracts with the Hawks on March 15 and March 25.

Daye has appeared in five games with the Hawks, and also played in 26 contests earlier this season with the San Antonio Spurs.