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San Antonio Spurs Team Up With SXSW to Offer Exclusive Ticket Combo for I-35 Series Game and SXSW Music

Two Iconic Local Brands Combine for Limited-Time Offer

SAN ANTONIO (Feb. 12, 2024) – The San Antonio Spurs today announced they are teaming up with South by Southwest® Conference and Festivals (SXSW) to offer a special discount that includes tickets to the Sunday, March 17 Spurs I-35 Series game and SXSW Music Festival. This collaboration between the two local brands celebrates a major weekend of entertainment in Austin as SXSW and the Spurs both converge on the city. The ticket offer is available now through Monday, Feb. 26 while supplies last.

SXSW Music runs from March 11 through March 16 and includes nearly 1,200 showcasing artists on over 65 stages across Austin, from legendary performers to the most exciting new talent. As part of the annual I-35 Series, the San Antonio Spurs will bring their gameday action to Austin that same weekend. With this exclusive offer, fans can maximize their time in the city by attending both SXSW Music Festival and the I-35 Series for a week-long culmination of sports, music and culture.

Spurs x SXSW Ticket Offer Details

  • SXSW Music wristband at a discounted price of $99
  • 25% off ticket to the Spurs I-35 Series game on Sunday, March 17 versus the Brooklyn Nets
  • Access to discounted bookings at hotels in downtown Austin and near Moody Center 
  • Text SXSW to 210-444-5050 for the link to purchase 

The I-35 Series is presented by Alienware and X World Wallet and the Spurs 2023-24 season is presented by H-E-B.

“This collaboration brings together a top-tier lineup of events, sharing the best of what Austin has to offer across sports and entertainment,” said Brandon James, Senior Vice President of Strategic Growth & Deputy General Counsel at Spurs Sports & Entertainment. “SXSW and the Spurs are two local brands that have managed to earn global recognition while staying true to our roots, and we take pride in being a part of the premier Austin entertainment experience for visitors and locals alike.”

“We couldn’t be more thrilled to connect with the legendary San Antonio Spurs and bring some of the Music Festival experience to their dedicated fans,” said Jann Baskett, SXSW Co-President and Chief Brand Officer. “We’re like-minded brands, and it’s an excellent opportunity for our two communities to come together in Austin — the energy of SXSW and the Spurs together will no doubt provide fans plenty of unexpected discovery and excitement.”

About SXSW 

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film and television screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2024 will take place March 8–16 in Austin. Learn more at sxsw.com. To register for the event, please visit sxsw.com/attend. 

About Spurs Sports & Entertainment 

Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and two venues – all supported by a staff of more than 1,000 full and part-time employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League), and San Antonio FC (USL), as well as manages the day-to-day operations of the Frost Bank Center, Toyota Field and STAR Complex. In November 2021, SS&E broke ground on The Rock at La Cantera, a multiphase $500 million legacy project that extends across 45 acres and is home to the new Victory Capital Performance Center, a state-of-the-art training facility for the San Antonio Spurs, a 22-acre park, and Frost Plaza, a community-centered outdoor space. Future phases will feature a human performance research center and space for medical, hospitality and office use. The SS&E investor group is led by Managing Partner Peter J. Holt.