ORLANDO – The Orlando Magic and MTN DEW® are teaming up to support local artists, unveiling a poster series featuring 10 of the team's upcoming matchups by commissioned, independent artists. The first one featured will be tonight, Friday, January 21 when the Magic host the Los Angeles Lakers (poster image above and in link), by Erik McGrew, an illustrator and designer currently living in Orlando. These one-of-a-kind, limited originals will be available for $15 at the Magic Team Shop at Amway Center with all proceeds going to the Orlando Magic Youth Foundation (OMYF).
The gameday posters will be featured for the following matchups:
- Jan. 21 vs. Los Angeles Lakers
- Jan. 23 vs. Chicago Bulls
- Feb. 5 vs. Memphis Grizzlies
- Feb. 6 vs. Boston Celtics
- Feb. 16 vs. Atlanta Hawks
- Mar. 8 vs. Phoenix Suns
- Mar. 15 vs. Brooklyn Nets
- Mar. 22 vs. Golden State Warriors
- Mar. 26 vs. Sacramento Kings
- Apr. 3 vs. New York Knicks
"The Orlando Magic are proud to team up with our great partners, MTN DEW, on this opportunity to showcase local artists," said Magic Vice President of Global Partnerships J.T. McWalters. "We believe the arts breathe life into a community while creating a character and culture that can shape cities. We look forward to showcasing what these talented artists have to share with our fans."
As an additional show of support for each of the artists, the Magic and MTN DEW have created various opportunities for exposure. The Magic will highlight each of them during the game their posters are featured. One artist will also have the opportunity to work with a Magic player to design a pair of custom shoes. In addition, one will be selected to design a mural that will appear in a to-be-determined location in Central Florida.
The Magic and MTN DEW's poster series idea was born to create further opportunities for artists to showcase their talents while providing them with a platform. The two organizations believe that art is a vital component to creating a more vibrant community. Much like sports, art can speak any language, transcending all barriers.
“We are proud to bring this exciting platform to local artists and help showcase their talent to the world," said MTN DEW Marketing Senior Manager Kristin Hibner. "As the Official Soft Drink of the Orlando Magic, it is important for us that we create these bridges with Magic fans and bring opportunities to our community.”
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® ZERO SUGAR, MTN DEW MAJOR MELON™ and MTN DEW MAJOR MELON™ ZERO SUGAR. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
About the Orlando Magic
Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning six division championships (1995, 1996, 2008, 2009, 2010, 2019) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $26 million to local nonprofit community organizations over the last 31 years. The Magic’s other entities include the team’s NBA G League affiliate, the 2021 G League champion Lakeland Magic, which began play in the 2017-18 season in nearby Lakeland, Fla.; the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning; and Magic Gaming, of the NBA 2K League, which began play in the spring of 2018. The Magic play their home games at the award-winning Amway Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience Award and named SportsBusiness Journal's 2012 Sports Facility of the Year. For ticket information log on to OrlandoMagic.com or call 407-89-MAGIC.