Orlando Magic Executive Leadership
The DeVos Family
The DeVos family purchased the Orlando Magic in September of 1991. Since then, the family has proudly served in its self-appointed role as the franchise’s “caretaker” while operating under the belief that the NBA franchise really belongs to the Central Florida community and the loyal Magic fans.
Orlando Magic Tenure
Since 1991, the franchise has won six division championships, two Eastern Conference titles and had seven 50-win seasons, including a franchise-record 60 victories in 1995-96. The Magic have advanced to the playoffs 16 times during that span, while finishing with a .500 record or better in 17 of the last 28 seasons. The operation of the Magic has always been a passion and priority for the entire family – starting with the late Rich and Helen DeVos, and their four children and spouses. Today, Rich and Helen’s grandchildren, as the third generation of DeVos family members, are increasingly active with the team and affiliates as well.
Affiliates include the team’s NBA G League franchise, the Lakeland Magic, which began play in 2017-18 in nearby Lakeland, Florida; the Orlando Solar Bears of the ECHL, which serves as the affiliate to the National Hockey League’s Tampa Bay Lightning; and Magic Gaming, which competed in the inaugural seasonof the NBA 2K League in 2018.
The DeVos family is actively involved with philanthropic and community efforts in Central Florida and beyond – contributing more than $500 million in the last five years alone to nonprofit causes. Much of the family’s philanthropy supports efforts to come alongside underserved communities and support their work to enact meaningful change, remove barriers, and allow for all to achieve their full potential. One such effort is a partnership with the Orlando Magic Youth Foundation (OMYF), which seeks to positively impact nearly 100,000 youth each year through programs addressing education, the arts, homelessness, and health and wellness. The DeVos family covers all operating expenses for the OMYF so that each dollar raised can go to kids who will benefit from it.
Commitment to Orlando
The family played a key role in helping to secure the state-of-the-art Amway Center in Orlando. Opening in October 2010, the Amway Center is part of a public community venues program that also includes a new Performing Arts Center and a renovation of the Citrus Bowl Stadium. The Magic and the DeVos family also contributed $12.5 million toward construction of five community recreation centers throughout Orange County, Florida, as part of its commitment to build the new Amway Center.
DeVos family members were introduced to the Central Florida community during Orlando’s drive to bring a Major League Baseball team to “The City Beautiful.” An ensuing relationship was formed between the DeVos family and the city of Orlando that culminated with the purchase of the team.
The family patriarch and Amway co-founder, Rich, understood the impact professional sports can have on the upcoming generation and inspired his family to remain committed to ensuring the team provides a positive, encouraging example for all.
Rich and Helen DeVos Court Memorial Insignia
In 2019, the Orlando Magic permanently dedicated its home court at the Amway Center to honor its late Senior Chairman, Rich DeVos and his late wife, Helen DeVos.
The court prominently features a “Rich and Helen DeVos Court” memorial insignia.
After purchasing the Magic in 1991, Rich and Helen’s vision was that the team and organization would serve as a platform to improve the Central Florida community.
They led by example donating more than $2 million annually to the local community through grants, sponsorships of events, donated tickets and autographed merchandise.
Their legacy lives on today through the Orlando Magic’s community and philanthropic contributions.
Dan DeVos, Chairman/Governor
Dan DeVos serves as chairman of the Orlando Magic and a member of the NBA Board of Governors. In this role, he focuses on long-term strategic planning for the organization and new business initiatives. He also represents ownership in business and public relations activities while working closely with the Magic’s CEO regarding business and basketball operations.
DeVos is chairman of RDV Sports which, in addition to the Orlando Magic, includes the Orlando Solar Bears of the ECHL, the Lakeland Magic of the NBA G League, and Magic Gaming of the NBA 2K League. He also leads the Orlando Magic Youth Foundation as the organization’s chairman.
In addition to his commitment to the Magic, DeVos supports a number of sports, business and philanthropic endeavors. He is co-owner, CEO and governor of the Grand Rapids Griffins of the American Hockey League (AHL) – the 2013 and 2017 Calder Cup Champions, and the top affiliate for the NHL’s Detroit Red Wings. DeVos serves as a member of the AHL’s executive committee as well.
In business, DeVos is chairman and CEO of DP Fox Ventures, LLC, a diversified business development and management company with interests in real estate, transportation and sports. DP Fox employs more than 1,500 professionals through companies including Fox Powersports and Fox Motor Group, a retail transportation group representing 48 manufacturers at 50 locations in Michigan and Chicago.
A member of the board of directors of Amway, the world’s largest direct selling company, DeVos also serves as president/CEO of Cape Eleuthera Resort and Marina on the island of Eleuthera in The Bahamas. Additionally, DeVos is a partner in the Georgian Automotive Group, based in Barrie, Ontario, as well as a partner of CWD Real Estate Investment in Grand Rapids, Michigan.
DeVos is involved in a variety of philanthropic organizations including serving on the board of trustees for Hope Network Foundation, as past president of the board of the Grand Rapids Symphony, and as vice chair of the Grand Valley University Foundation. He also serves on the board of trustees for Northwood University, his alma mater.
His wife, Pamella, is president and creative director of PAMELLA ROLAND. They have two daughters and one son.
Alex Martins, Chief Executive Officer/Alternate Governor
Alex Martins, who has spent 34 years in professional sports management and rejoined the Magic in June 2005, was promoted to chief executive officer on December 7, 2011. He previously served as president for more than one year and was the team’s chief operating officer from 2006-10. Martins also serves as CEO of SED Development, LLC, an affiliate of the Magic which is currently planning an entertainment mixed use development across Church Street from the Amway Center. Martins represents the Magic as the team’s alternate governor to the NBA Board of Governors, as well as managing partner of the Lakeland Magic, Orlando’s affiliate in the NBA G League. Martins is a member of the NBA’s Team Media Advisory Committee, Labor Relations Advisory Committee and Business & Basketball Committee, as well as having served on the NBA’s Season Restart Committee which has advised the league on the return to play from the COVID-19 hiatus.
Martins, who served in various senior-level management capacities with the Magic between 1989-98 and as the organization’s executive vice president of marketing and franchise relations in 2005-06, oversees all operations of the club, as well as those of the Orlando Solar Bears of the ECHL and the Lakeland Magic of the NBA G League.
During the past 15 years, Martins led the Magic in a transformation of its business operations, while overseeing a ticket sales, premium sales and corporate partnership effort which saw the most successful business year in the history of the franchise in the 2010-11 season. The transformation process received the recognition of the SportsBusiness Journal which named the Magic as a finalist for Professional Sports Team of the Year, the only NBA team to be named a finalist that year.
Similarly, Martins has spearheaded the transformation of the current Magic basketball operations department, with the hiring and management of the current basketball administration leadership. He is also currently overseeing the development staff for the construction of the Magic’s new, 130,000-square foot AdventHealth Training Facility, which is scheduled to be completed and open in late spring of 2022.
Included in the franchise’s success has been the largest season ticket base in franchise history in 2010-11 (14,200), the most successful corporate partnership sales effort in franchise history in 2020-21 and the highest group ticket sales in the NBA three of the last four years. Amongst these records is the largest increase in attendance in the NBA over the five-year period from 2010-15.
Martins was instrumental in helping to secure the state-of-the-art Amway Center in Orlando. The Amway Center is part of a public community venues program that also includes a new Performing Arts Center and a renovation of the Citrus Bowl Stadium. The new Amway Center opened in October 2010. The facility was named a finalist for the SportsBusiness Journal’s Sports Facility of the Year Award for two consecutive years and captured the award in 2012. Additionally, the Magic also contributed $20 million toward and constructed five community recreation centers throughout Orange County, Florida, as part of its commitment to build the new Amway Center. The Amway Center was also honored in 2013 with the Customer Experience Award during TheStadiumBusiness Awards presentation held in association with TheStadiumBusiness Summit in Manchester, England.
At the annual NBA Sales and Marketing Meetings, the Magic have regularly been recognized with several awards during the past decade including the “New Full Season Ticket Award” twice for being No. 1 in the NBA in new full season tickets sold, a “90 Percent Renewal Award” for being just one of five teams to achieve a 90 percent-or-higher season ticket renewal rate in 2007, a “Sponsorship Account Performance Award” for the extraordinary number of accounts secured by the global partnerships department and the “Retailer of the Year Award” twice, for the team’s retail sales performance. The team has also been awarded the NBA Sponsorship Retention Award in two of the last three seasons.
Martins originally joined the Magic as director of publicity/media relations in April 1989. In September of 1996, he was promoted to senior director of communications. He also previously served as the Chairman of the Board of the Magic Action Team Community Fund. The Magic Action Team Fund developed into the Orlando Magic Youth Foundation, which has distributed more than $26 million to local nonprofit organizations during the last 31 years, including more than $1 million last season. Additionally, Martins served on the developmental board of the DeVos Sport Business Management Program at the University of Central Florida. The program has been funded through a $9 million endowment by Rich and Helen DeVos and awards dual Masters degrees in Sport Management and Business Administration.
Martins also has served as the senior vice president of marketing and branding for the NBA’s New Orleans Hornets, vice president of communications and public affairs with the NFL’s Cleveland Browns and vice president of sports ventures with the Tavistock Group. At Tavistock, Martins served as tournament director of The Tavistock Cup, a PGA Tour-sanctioned event.
Martins started his career as a student assistant in the Villanova sports information department, assisted in the Philadelphia 76ers public relations department and was also the assistant sports information director at Georgetown University (1988-89).
Martins currently serves as the Chair of the UCF Board of Trustees, as well as Chair of the Finance and Facilities Committee. He previously served as Vice Chair, as well as Chair of the Educational Programs Committee. Martins is also past chairman of the Metro Orlando Economic Development Commission and The Central Florida Partnership, as well as past chairman of the Orlando Community Construction Corporation, the entity responsible for the construction of the Dr. Phillips Center for the Performing Arts. He also has served on the board of directors of the Orlando/Orange County Convention & Visitors Bureau and the Central Florida Commission on Homeless. Martins also currently serves on the Central Florida board of directors for Seaside National Bank & Trust, and is the Chairman of the Governor’s Council of the Orlando Economic Partnership.
In April 2015, Martins received the James B. Greene Economic Development Award, which is the highest honor bestowed by the Orlando Economic Development Commission, and recognizes an individual whose work has contributed substantially to the economic prosperity of the region. In 2013, he was awarded the Charles Andrews Memorial Hospitality Award for Community Leadership by the Central Florida Hotel and Lodging Association. The award is CFHLA’s highest honor recognizing an individual’s achievements and contributions to the Central Florida hospitality industry as well as the community at large. Martins was also named to Florida Trend’s Florida 500 list, as well as Orlando Magazine’s 50 Most Powerful People of 2021.
Following the tragedy at Pulse nightclub in June 2016, Martins was chosen by the City of Orlando to Chair the board of directors for the largest fund for victims of the shooting, the city-sponsored OneOrlando fund.
Martins earned his MBA from the University of Central Florida, where he is a member of the College of Business Administration’s Hall of Fame and recipient of University’s Distinguished Alumnus Award. He also serves on the Dean’s Executive Council for the College of Business Administration at UCF, and was honored with the opportunity to serve as Commencement Speaker at UCF in August 2008.
A native of Kearny, New Jersey, Martins earned a Bachelor of Science degree in business administration from Villanova, where he graduated from in 1986. He resides in Winter Park, Fla., with his wife, Juliet, and daughters, Sophia (17) and Gabrielle (15).
Charles Freeman, President of Business Operations
Charles Freeman is entering his 26th season with the Orlando Magic and was promoted to president of business operations in June of 2018. Freeman’s responsibilities include oversight and management of ticket sales, premium sales, client services, ticket operations, global partnerships, premium services, marketing, arena operations, retail, philanthropy and social responsibility.
Freeman started with the Magic in 1996 as a market research analyst for corporate sponsorship and broadcast sales. He was responsible for all research and strategic planning for the department. In 1997, Freeman was promoted to business manager of sales and was in charge of developing and implementing new business strategies for the sales division.
In the spring of 1999, as business development manager, Freeman began working with ownership on a variety of strategic projects. In the summer of 2001, he was promoted to director of business development and focused on the growth and expansion of RDV Sports, as well as new business ventures for the DeVos family.
In July 2005, Freeman was promoted to vice president of business development and strategy, and then was promoted to senior vice president of business development in August 2007, after helping to oversee the team’s efforts to obtain the necessary approvals for the Amway Center. He was responsible for the design, construction, and development of the Amway Center which opened in October 2010. In October 2012, Freeman was promoted to chief revenue officer and in July 2015 was named Chief Operating Officer. In these roles, Freeman oversaw all sales and marketing efforts for the organization. For all of his efforts, he was selected to the SportsBusiness Journal’s Forty Under 40, a recognition that spotlights the nation’s top young sports executives under the age of 40.
Freeman graduated from Rollins College with a major in economics and minor in business administration. He resides in Orlando, Fla. with his wife, Pam, and two children, Charlie (17) and Addison (15).
Jeff Weltman, President of Basketball Operations
Jeff Weltman, who brings more than 30 years of experience in basketball operations in the NBA, was named president of basketball operations of the Orlando Magic on May 23, 2017. He is responsible for overseeing all aspects of the team’s basketball operations department.
Since joining Orlando, the Magic advanced to postseason play in back-to-back seasons in 2018-19 and 2019-20 for the first time in eight years (since 2010-11 and 2011-12). During his second season in Orlando (2018-19), the Magic clinched a berth into the NBA Playoffs for the first time since 2012 and captured the Southeast Division title, their first since 2009-10.
Weltman came to Orlando after four seasons with the Toronto Raptors, including his final season as general manager (2016-17). He joined the Raptors as executive vice president, basketball operations in 2013.
Prior to joining Toronto, Weltman spent five seasons as assistant general manager of the Milwaukee Bucks from 2008-13. During his tenure with Milwaukee, he assisted in all basketball, salary cap and administrative matters.
Weltman came to Milwaukee following one year as director of basketball administration in Detroit (2007-08) and five seasons as assistant general manager with the Denver Nuggets (2001-06).
During his time in Denver, Weltman helped engineer personnel moves that shifted the Nuggets from a struggling team with no salary cap flexibility to one of the up-and-coming teams in the NBA. The Nuggets won 49 games in 2004-05, the fourth-most since the franchise joined the NBA in 1976. In 2003-04, the Nuggets posted the sixth-biggest turnaround in NBA history, improving their win total by 26 games and reached the playoffs for the first time since 1995.
Weltman joined the Nuggets after spending 13 seasons with the Los Angeles Clippers, where he served as director of player personnel since 1994.
The New York native originally joined the Clippers as video coordinator in 1988 and was immediately elevated to a scouting position. During his last season in Los Angeles (2000-01), the Clippers improved their win total by 16 – the biggest turnaround in the league.
Weltman graduated in 1987 from Oberlin College in Ohio, where he earned two varsity letters in basketball. He and his wife, Alexis, have twin daughters, Lucy and JJ.
John Hammond, General Manager
John Hammond was named general manager of the Orlando Magic on May 23, 2017. He begins his fifth season with the Magic, bringing more than 39 years of coaching and administrative experience to Orlando. Hammond came to the Magic after spending nine seasons (2008-17) as general manager of the Milwaukee Bucks.
During Hammond’s 30 years in the NBA, his teams have made 17 postseason appearances, including two seasons with Orlando (2018-19, 2019-20). During the 2018-19 season, the Magic clinched a berth into the NBA Playoffs for the first time since 2012 and captured the Southeast Division title. After reaching the playoffs again in 2019-20, it marked the first time in eight years (since 2010-11 and 2011-12) that Orlando advanced to postseason play in back-to-back seasons. President of Basketball Operations Jeff Weltman served as assistant general manager under Hammond for five seasons (2008-13) and also worked with him in Detroit (2007-08).
Hammond was named general manager of Milwaukee on April 11, 2008 and promptly generated an eight-win improvement in his first season and another 12 during his second, earning the 2009-10 NBA Executive of the Year Award.
Prior to joining the Bucks, Hammond spent seven seasons as vice president of basketball operations with the Detroit Pistons, where he was responsible for directing day-to-day operations of the basketball operations department, handling player personnel issues and assisting in roster development. During his time with Detroit, the Pistons were 330-158 (.676), reached the Eastern Conference Finals six consecutive times (2003-08), made two straight trips to the NBA Finals (2004-05) and captured the NBA World Championship in 2004. In addition to his time as vice president of basketball operations, Hammond also served as director of player personnel, scouting director and assistant coach in two stints with the Pistons.
Hammond began his NBA career in 1989 as an assistant coach and scout with the Minnesota Timberwolves. From there, he joined Larry Brown’s staff with the Los Angeles Clippers, where they advanced to the playoffs in 1992 and 1993. Hammond had a second stint with the Clippers in 2000-01, joining Alvin Gentry’s staff as lead assistant. That team saw a 16-game improvement and Hammond was noted as a key in developing first-year players Darius Miles, Keyon Dooling and Quentin Richardson.
Prior to his NBA career, Hammond spent six seasons at Southwest Missouri State, where he helped lead the school to three consecutive NCAA Tournament berths (1986-88) and a trip to the NIT in 1985. He also spent two seasons at Houston Baptist (1981-83), two seasons at Nebraska (1979-81) and three seasons at the high school level in Nebraska.
A native of Zion, Ill., Hammond graduated from Greenville College in Illinois, where he earned two letters in basketball and served as a student assistant coach. He and his wife, Marsha, have a daughter, Lauryn.
Matt Lloyd, Vice President of Basketball Operations
Matt Lloyd begins his tenth season with the Orlando Magic and first as vice president of basketball operations, after being promoted in October of 2021. He has served as assistant general manager since being hired on June 29, 2012.
Lloyd is responsible for overseeing the Magic’s professional, college and international scouting departments, as well as assisting with roster management and development. He also served as interim general manager during the 2017 offseason.
Prior to joining the Magic, Lloyd spent 13 seasons with the Chicago Bulls, his last five as the team’s director of college scouting. As director of college scouting for Chicago, he oversaw the scouting and information compilation of prospects for the NBA Draft, along with statistical analysis of pro and amateur players. Lloyd implemented and maintained a database which organized scouting information.
Lloyd began with the Bulls in 1994 as a game-day and special projects employee in the video room. He joined the team full-time in 1999 and was the team’s media services coordinator for four seasons. Lloyd then joined the basketball operations department in 2003, and served as senior manager of basketball operations/scout for four seasons.
In addition, Lloyd also worked as a game-day employee with the Chicago White Sox in their video department for five years.
Prior to joining the Bulls full-time, Lloyd spent one year (1998-99) as the assistant director of information services for Conference USA, and a year-and-a-half (1997-98) as director of media services for the Arena Football League. He also completed an internship at ESPN during his senior year of college.
Lloyd is married to his wife, Cortney.
Pete D’Alessandro, Assistant General Manager
Pete D’Alessandro joined the Orlando Magic as assistant general manager in June of 2017 after spending two seasons (2015-17) as senior vice president of business and team operations with Denver.
In his role with the Nuggets, D’Alessandro assisted in multiple areas, ranging from league operations to team budgeting. It was his second stop in Denver, where he also spent two seasons (2010-12) as advisor to the executive vice president of basketball operations and one season (2012-13) as vice president of basketball operations.
D’Alessandro spent two seasons (2013-15) as general manager of the Sacramento Kings.
From 2004-08, D’Alessandro worked for the Golden State Warriors. Initially hired prior to the 2004-05 campaign as director of basketball operations, he was promoted to assistant general manager shortly after the 2006-07 season.
Prior to working on the team side of the business, D’Alessandro spent seven years working at a Washington, D.C.-based sports agency which represented both NBA and international basketball players.
D’Alessandro began his basketball career in 1986 as a student at St. John’s University. He served as video coordinator for the men’s basketball team from 1986-90 under Hall of Fame Head Coach Lou Carnesecca. He later graduated from Nova Southeastern University School of Law in May of 1994 and was admitted to the New York State Bar in 1995.
D’Alessandro and his wife, Leah, have a daughter, Kate (12) and a son, Ben (9).
Jim Fritz, Chief Financial Officer
Jim Fritz, who has 34 years of experience in management, including the last 27 years with the Magic, was promoted to chief financial officer in May 2006. Fritz’s responsibilities include executive management of the organization’s financial affairs, as well as information technology, legal services, risk management and aviation.
In his role, Fritz oversees the accounting, financial reporting, debt financing and treasury management functions. In addition, he serves the business on strategic planning and business development initiatives. Fritz has previously held the Magic's controller, director and vice president of finance positions during the previous 11 years.
Prior to joining the Magic, Fritz worked for five years in the audit practice at PricewaterhouseCoopers and for two years at Hotel Management Associates where he served as Corporate Controller. Fritz received his master’s and undergraduate degrees in accounting from Florida State University and he is a Certified Public Accountant. Fritz serves on the Board of Directors for the Orlando Magic Youth Foundation as its Treasurer, the Board of Directors, the Finance and Audit Committee and the Hearts of Gold Gala Committee at the Coalition for the Homeless of Central Florida and he also serves on the Board of Directors, Executive Committee and Audit & Finance Committee as Vice Chair of Finance for the Orlando Economic Partnership.
A native of Central Florida, Fritz resides in Orlando, Fla., with his wife, Donna. They have a son, Zachary and daughter, Nicole.
Michael Forde, Chief Sales Officer
Michael Forde is entering his 18th season with the Orlando Magic and was promoted to chief sales officer in August 2017.
Forde has executive leadership responsibilities for the corporate, ticket, premium and retail sales units of the organization. His responsibilities include the oversight for all sales including tickets, hospitality, ICON suite membership, tourism and retail for both the Orlando Magic and Amway Center.
His corporate team is instrumental in developing marketing solutions for local, regional and national companies seeking an affiliation with the Orlando Magic brand and the Amway Center.
Forde also overseas ticket sales, premium sales, corporate sales and retail department.
In addition to his current responsibilities, Forde provides strategic sales support for Orlando Solar Bears, Lakeland Magic, Magic Gaming and the Sports & Entertainment District.
Forde began with the Magic as a partnership development manager and was later promoted to assistant director of corporate partnerships during the summer of 2008. He was then promoted to director of corporate partnerships in August 2009, vice president of corporate partnership sales in July 2012 and senior vice president of corporate partnerships and premium sales in March 2014.
Prior to joining the Magic, Forde and his wife owned and operated Players Sports Marketing, an event management and marketing firm specializing in youth sports.
Forde serves on the Greater Orlando Sports Commission, where he is past chair. He formerly served as the Chair of the Local Organizing committee of the NCAA men’s basketball tournament in 2017.
A native of Philadelphia, Pa., Forde earned his bachelor’s degree from the University of Delaware. He and his wife, Vivian, reside in Lake Mary, Fla. and have three children and three grandchildren.
Joel Glass, Chief Communications Officer
Joel Glass, who joined the Orlando Magic in October 1995, was promoted to chief communications officer in June 2015.
Glass is responsible for directing communication and media/public relations efforts related to the Magic. He is responsible for media operations, strategic communications, media releases, publications and statistical material, while also coordinating media interviews with players, coaching staff members and front office personnel. Glass also oversees the team’s digital news content team and the team’s television and radio broadcasting department.
Glass joined the Magic as the assistant director of basketball publicity/media relations in October 1995. He was promoted to director of team media relations in 1998, then promoted to vice president of communications in July 2006. Glass was later promoted to senior vice president of public relations in July 2012.
Glass arrived in Orlando from the University of Florida sports information department, where he worked for more than nine years. While at UF, Glass spearheaded media/public relations for basketball, while also assisting with football and the men’s spring sports program. While with the Gators, Glass was the winner of 23 national publication and writing honors, as awarded by the College Sports Information Directors of America.
A 1986 graduate of the University of Iowa and a native of Wilmette, Ill. (north of Chicago), Glass spent three summers working in the Chicago White Sox public/media relations department while in college. At Iowa, he served as a writer for The Daily Iowan, covering football, basketball, baseball, golf and wrestling.
In the community, Glass has been involved with Teach-In, a community-based program where professionals share their experiences at area schools, and has served as a youth basketball and baseball coach. He is also a certified High School, Little League and Babe Ruth baseball umpire and has worked games in the Florida Collegiate Summer League, as well as three Atlanta Braves minor league extended spring training games. Glass formerly served as a Heart of Florida United Way board member, and is currently on the advisory committee for the Orlando Magic Youth Foundation, as well as a City Year board member.
Glass resides in Orlando, Fla. and has two children, Max (24) and Madeline (21).
Esu Ma'at, Chief Diversity, Equity & Inclusion Officer
Esu Ma'at begins his second season with the Orlando Magic, being named chief diversity, equity & inclusion (DE&I) officer in November 2020.
Ma'at's role with the team will be multi-dimensional, with a focus on integrating DE&I strategy with the Magic's business goals, along with the team's values and key performance indicators; attracting, engaging and retaining diverse talent; owning accountability for driving equity and belonging; and enhancing organizational culture, brand reputation and social impact.
Ma’at is a trans-disciplinary thought leader who has a distinguished track record of success, driving a 21st century vision for diversity, equity and inclusion. He will work closely with the Magic's executive leadership team and the entire staff, along with the team’s social justice task force, to implement a holistic and impactful DE&I strategy, bringing a powerful impact to the organization, the NBA and the Central Florida community.
Prior to joining the Magic, Ma'at created and led the United States Tennis Association (USTA) Eastern Diversity and Inclusion department. He serves as an advisory board member for the All-In Diversity Project, a London-based, non-profit organization focused on DEI indexing and worldwide standards. He was appointed to the Orlando Economic Partnership DEI Task Force in March and will begin serving as Class Chair for Leadership Orlando Class 101 this fall.
Ma’at earned a bachelor’s degree in economics from Fairleigh Dickinson University and a master of science degree in sports management from Columbia University. He also completed his D&I training at the Cornell University School of Industrial and Labor Relations.
Audra Romao, Chief People Officer
Audra Romao, SPHR is entering her 23rd season with the Orlando Magic and was promoted to chief people officer in June 2015. She oversees the people team and office services for the “team behind the team.”
Romao started with the Magic as the assistant director of human resources in May 1999. She was promoted to director of human resources in October 2005, then to vice president of human resources and administrative services in May 2007 and later to senior vice president of human resources and administrative services in July 2012.
Prior to 1999, Romao worked as an HR Generalist for Gambro Healthcare, an international medical manufacturing company with offices in Central Florida. Romao began her HR career in 1994 when she spearheaded the start-up of a human resources department for First Atlantic Federal Credit Union in Long Branch, N.J.
Romao earned a BS degree in human resources management in 1993 from Cabrini College, a liberal arts university in Radnor, Pa. In 2000, Romao received her MA degree in human resources management from Rollins College in Winter Park, Fla. Romao holds a Senior Professional in Human Resources (SPHR) designation, a professional certification through the Society for Human Resource Management.
Romao is on the Board of Directors for the Always Wear Your Seatbelt Foundation (alwayswearyourseatbelt.org), which helps raise awareness for seat belt safety. She is also a member of the Leadership Business Advisory Board for Crummer Graduate School of Business and an active mentor for their Mentorship program. Recently Romao joined two additional boards with the Mental Health Association of Central Florida (https://www.mhacf.org) and the Orlando Philharmonic Orchestra (https://orlandophil.org).
Romao and her husband, Lou, reside in Orlando, Fla. with their beloved English bulldogs, Noah and Louna.
Shelly Wilkes, Senior Vice President, Marketing and Social Responsibility
Shelly Wilkes rejoined the Orlando Magic in July 2020 as senior vice president of marketing and social responsibility. In her role, she oversees overall brand strategy, fan and community engagement, and the Orlando Magic Youth Foundation.
Prior to rejoining Orlando, Wilkes served as team president of the Lakeland Magic, G League affiliate of the Orlando Magic, for more than three years (December 2016-July 2020). She was responsible for overseeing the day-to-day business operations of the team and was the first female team president in G League history.
Wilkes spearheaded naming rights deals, arena renovations, corporate partner signings, and innovation in ticket sales. Specifically, she was instrumental in leading the charge to bring professional basketball to the Lakeland community for the first time in 2017-18. Wilkes led several of the G League team’s most significant accomplishments, including the naming rights deal with the City of Lakeland to rebrand the former Lakeland Center to the RP Funding Center. She also oversaw the opening of a new practice facility in 2020, partnering with the City of Winter Haven and Polk County.
Prior to the Lakeland Magic, Wilkes spent 13 seasons with the Orlando Magic and started as a game-night staff member in the marketing department during the 2003-04 season, before being hired full-time in August 2004 as group sales coordinator. She held multiple positions within the sales and marketing areas of the company focused on fan engagement and live entertainment.
In February 2020, Wilkes was selected to the SportsBusiness Journal’s Forty Under 40, a recognition that spotlights the nation’s top young sports executives under the age of 40.
Wilkes received her bachelor’s degree in general business from the University of Central Florida in 2002 and was a member of the women’s volleyball team. She later graduated from the DeVos Sport Business Management Program at UCF in 2004 and earned master’s degrees in both business administration and sport business management.
Wilkes lives in Orlando with her husband, Dallas, and daughters, Quinn and Addison.
Chris D'Orso, Senior Vice President of Sales and Operations
Chris D’Orso enters his 33rd season with the Orlando Magic and was promoted to senior vice president of sales and operations in July 2012. His responsibilities include overseeing the day-to-day operations of sales for the Amway Center including season, premium, suites, hospitality, partial, group and tourism sales as well as retail, and ticket operations for both the Orlando Magic and Amway Center.
A mainstay in the organization since the team’s inception, D’Orso joined the Magic in 1989 as the promotions/publicity coordinator. After two seasons in that capacity, he moved into the sponsorship sales department as a corporate account manager for the next three years. In 1994, D’Orso was promoted to the assistant director of marketing position, and in 1998 was promoted to director of marketing. He served as director of ticket sales and marketing from 1999 and was promoted to vice president of marketing and sales in 2002, a position he held for seven years. In 2009, he was named vice president of sales and ticket operations and promoted to senior vice president of sales and operations in 2012.
D’Orso graduated in 1988 from Fairfield University with a bachelor’s degree in communications. He actively works with the Dr. Phillips and Central Florida YMCA and the Make a Wish Foundation.
D’Orso and his wife, Christine, reside in Windermere, Fla., and have two sons, Harrison and Alex.
Jeff Lutes, Senior Vice President of Technology
Jeff Lutes serves as the senior vice president of technology. In this role, he oversees the information technology and broadcast technologies and services departments, which in turn are responsible for the technology strategy and execution for the Orlando Magic, Lakeland Magic, Magic Gaming, Orlando Solar Bears, and the Amway Center.
Prior to joining the Magic, Lutes worked as the vice president of technology for an international manufacturing company in Central Florida. He spent ten years with CNL Financial Group, located in Central Florida, where he served as CIO of the Shared Services Organization and vice president of business systems for CNL Hotel and Resorts.
Lutes currently serves as board chair for Second Harvest Food Bank of Central Florida and is on the board of the Orlando Tech Council, part of the Orlando Economic Partnership, as well as active on several advisory councils for other entities.
Lutes earned a BS degree in computer information services in 1988 from Oakland University in Rochester, Mich. He and his wife, Sherry, reside in Winter Garden, Fla., have two sons, Kyle (31) and Connor (28), and a daughter, Mariel (25).
Katie Stocz Miller, Senior Vice President of Premium & Client Services, Fan Experience & Operations
Katie Stocz Miller is in her 16th season with the Orlando Magic, where she has grown her career from sales executive to senior vice president of premium and client services, fan experience and operations. She is responsible for leading the Magic’s premium and client services teams and customer service initiatives, while implementing short and long-term retention strategies that increase fan affinity, maximize revenue and continue to strengthen the Orlando Magic brand.
Miller started with the Magic in December 2006 season as a ticket sales representative. She was promoted to ticket sales manager in April 2007, and later to assistant director of ticket sales in July 2010. After being named director of client services in August 2011, Miller was later promoted to senior director of client services in 2014, vice president in 2016 and her current position in June 2019.
Prior to joining the Magic, Miller spent three years in minor league baseball as the director of client services and sales for the Savannah Sand Gnats. She has also spent time with WATH/WXTQ radio in Athens, Oh., the Cleveland Browns and the Southern Ohio Copperheads.
Miller is the president for WISE Greater Orlando (Women in Sports and Events), and actively serves on the board for Central Florida Community Arts. Miller is passionate about her involvement in the Central Florida community, and has previously served on the board for the Adult Literacy League, as a member of the Ohio University Alumni chapter, and also mentors young professionals in collegiate sport business programs, including the University of Central Florida.
A native of Cortland, Oh., Miller earned her bachelor’s degree in journalism with a minor in psychology from Ohio University. She and her husband, Steve, reside in Altamonte Springs, Fla., with their daughter, Maya (8) and son, Cole (5).
Jay Riola, Senior Vice President of Strategy & Innovation
Jay Riola is entering his 16th season with the Orlando Magic. He was promoted to senior vice president of strategy & innovation in July 2019. Riola oversees the Magic’s business strategy and innovation efforts including data engineering, strategy and analytics, mobile strategy, CRM, digital marketing and marketing technology, as well as other strategic initiatives and special projects.
Riola started with the Magic as an intern in 2006 and worked as part of the Magic’s internal team overseeing the design and construction of the Amway Center, which opened in 2010. Since 2010, he has worked in several roles to grow the Magic’s data and analytics program from a small, startup effort into a department that is regarded by sports industry professionals as a best-in-class team. Riola has also helped lead the Magic’s mobile strategy and digital technology efforts, including advancement of the team’s mobile app and development of new and innovative digital ticketing solutions. In 2016, he helped lead the process to bring the Orlando Magic’s G-League team, the Lakeland Magic, to Lakeland, Florida, negotiating the deal with the City of Lakeland and the RP Funding Center.
In addition to his role with the Magic, Riola is an adjunct instructor with the DeVos Sport Business Management Graduate Program at the University of Central Florida, where he teaches a sport business analytics course. He is active in the broader sports business industry serving on several boards and advisory committees, including currently serving as chair for UCF’s DeVos Sports Business Management Program’s Advisory Board, Baylor University’s Center for Sports Strategy and Sales (S3), KORE Software’s Customer Advisory Board, the Greater Orlando Sports Commission’s Human Rights Committee for its 2026 FIFA World Cup Candidate City Bid and the NBA’s Team Innovation Advisory Council (TIAC). Riola also serves on the board of Sports2Change, a nonprofit organization he founded that encourages volunteerism among youth student-athletes in Central Florida.
Riola received his bachelor's degree in business administration with concentrations in finance and marketing from Trinity University in San Antonio, Texas in 2006, where he played on the men’s basketball team. He received his MBA from the University of Florida in 2011. Riola currently resides in Orlando’s College Park neighborhood with his wife, Julia. They have a daughter, Madeline, and a son, Mason.
Jeff Bissey, Vice President of Finance
Jeff Bissey begins his 27th season with the Orlando Magic. As the vice president of finance, he oversees the daily accounting and financial operations of the Magic and its affiliates, including financial analysis and reporting, audit and tax return preparation, budgeting, and cash management.
Bissey joined the Magic in October 1994 as an intern in the basketball operations department. He was hired as a staff accountant in the finance department in July 1995 and held the position of accounting manager and controller before being promoted to vice president in 2015.
Bissey received his bachelor’s of science degree in finance from Kansas State University in 1991. He later graduated from Wichita State University with a master’s of education in sports administration in 1995. Bissey is on the board of directors for the Foundation of Foster Children.
He resides in Longwood, Fla., has a son, Brett, and a daughter, Leah.
Linda Landman Gonzalez, Vice President of Community Relations and Government Affairs
President, Orlando Magic Youth Foundation (OMYF)
Linda Landman Gonzalez joined the senior leadership team of the Orlando Magic in September of 2007. In August of 2020, she was named vice president of community relations and government affairs. Landman Gonzalez serves in a leadership role overseeing community relations, government relations, community partnerships, social justice, and multicultural insights. In addition, she serves as the president of the Orlando Magic Youth Foundation.
Landman Gonzalez spent nine years as director of diversity and community relations for Darden Restaurants, Orlando’s only Fortune 500 Corporation. While at Darden, she managed community partnerships, employee volunteer opportunities and community leadership development in ten top markets nationwide, including Orlando. Landman Gonzalez also managed corporate giving, while developing a second language translation initiative for the corporation.
Prior to joining Darden, Inc., Landman Gonzalez served as vice president of Hispanic Sales and Marketing for Barnett Bank of Central Florida.
Landman Gonzalez serves in several volunteer and leadership activities, including: Advent Health for Children Foundation, Executive Committee of United Arts, Executive Committee of the Orlando Shakespeare Theater, OCPS Foundation, OEP Foundation for Orlando’s Future, United Way, Hispanic Chamber of Commerce of Metro Orlando (HCCMO) Government Affairs Committee, Past Chair and Executive Board Member of Casa de Mexico of Central Florida, One PULSE Program and Education Committee, and is a Trustee of the City of Orlando’s Children’s Trust Committee. She currently chairs the OEP Policy Advisory Committee and serves on the OEP DEI Task Force as the chair of the Societal subcommittee. Landman Gonzalez is a past chair of the board and currently serves on the executive leadership committee of the Central Florida Commission on Homelessness and is Chair Emeritus of the Valencia Foundation. Additionally, she serves as a member of the advisory board of Fifth Third Bank.
Landman Gonzalez was named Businesswoman of the Year by the Orlando Business Journal in 2012. On September 26, 2014, she was the recipient of the 2014 Athena Leadership Award. Linda was named Downtowner of the Year 2015 by Mayor Buddy Dyer and the Downtown Orlando Partnership in March 2016. The Early Learning Coalition of Orange County named Landman Gonzalez the recipient of the 2018 Toni Jennings Early Learning Champion award. Linda was recognized in April of 2018 by the Central Florida Sports Commission for her service within the community and received the Community Sports Leadership Award. The Orlando Business Journal named Landman Gonzalez the Foundation Executive of the Year in October 2018. The Winter Park Chamber of Commerce recognized Landman Gonzalez as their 2020 Woman of Influence. Florida Trend listed Landman Gonzalez as one of Florida’s 500 most influential in 2019 and 2020.
Landman Gonzalez earned a bachelor’s degree in education from the Universidad Nacional Autonoma de Mexico in Mexico City, Mexico and resides in Orlando with her husband, Roberto.
Brenda Hayslett, Vice President of People
Brenda Hayslett, SPHR is entering her 15th season with the Orlando Magic and was promoted to vice president of people in July 2019. She oversees benefits, compensation, employee relations, employee engagement and human resources administration for the Orlando Magic, Magic Gaming, Lakeland Magic and the Orlando Solar Bears. Hayslett started with the Magic in July of 2007 and previously served in the roles of human resources manager, assistant director of human resources, director of human resources and senior director of people.
Prior to 2007, Hayslett worked as a paralegal before joining Invacare Corporation, an international medical manufacturing company, where she worked for 17 years. Hayslett began her HR career in 1999 as a recruiter before relocating to Central Florida.
Hayslett earned a BS degree in paralegalism from Dyke College, a private business college in Cleveland, Ohio. She received her MA degree in business and human resources management from the University of Central Florida. Hayslett holds a Senior Professional in Human Resources (SPHR) designation, a professional certification through the Society for Human Resource Management. In 2018, Hayslett joined the board of directors for A Gift for Teaching (www.AGiftFor Teaching.org), whose mission is to improve education by providing resources and surplus materials free to teachers for their students in need.
Hayslett resides in Winter Springs, Fla. with her husband, Scott.
J.T. McWalters, Vice President of Global Partnerships
J.T. McWalters begins his 16th season with the Orlando Magic. As vice president of global partnerships, McWalters oversees all areas of the department, which includes new and retention sales efforts, activation and fulfillment of all partnership agreements, and building strategic marketing strategies for all Orlando Magic partners, as well as Magic Gaming partners, the company’s esports division.
McWalters started as a corporate partnership account specialist in April 2006 and was promoted to corporate partnership account manager in August 2008. He was subsequently promoted to assistant director of partnership activation in January 2012, and director of corporate partnership activation in 2013. In those roles, he managed the day-to-day activation and retention of several partner brands, playing a role in growing the overall corporate partnership revenue for the organization each season. During the construction of the Amway Center which opened in 2010, McWalters managed the development of several sponsor entitlement spaces. He was named vice president of partnership strategy in November 2018 and later vice president of partnership activation & strategy in June 2019, leading the vertical of the department responsible for activation, retention sales and strategy development of partnership assets and partnership measurement. McWalters was named vice president of global partnerships in July 2020 to lead the overall department.
Prior to joining the Magic, McWalters spent time as an account executive with both Silverman Media & Marketing Group in Westbury, N.Y., and For Sport Enterprises in New York, N.Y. He started his career working in the front office of the TD Waterhouse Cup, an ATP sanctioned and US Open Series men’s professional tennis tournament in Commack, N.Y.
A native of Long Island, N.Y., McWalters received his bachelor’s degree in communications with a concentration in sports journalism from Springfield College, MA. He and his wife, Gwen, reside in Winter Garden, Fla. with their daughter, Emmeline (9), and sons Jack (6) and James (2).
Paul Moletteire, Vice President of Ticket Operations
Paul Moletteire is currently in his 29th season with the Orlando Magic. He was promoted to vice president of ticket operations in July 2017. Moletteire is responsible for managing the ticket operations of both the Orlando Magic and Amway Center.
Moletteire started as a media relations intern in August of 1991 and was hired full-time in September of 1992 as a box office representative. He was subsequently promoted to ticket services manager in January of 1999 and to assistant director of fan relations in December of 2004. In July of 2006, he was promoted to director of season ticket services and operations. In August of 2009, his role was changed in preparation of the opening of the Amway Center in 2010. His current focus is on ticket operations for the team, in addition to providing leadership for the day-to-day activities of the Amway Center’s ticket operations and box office.
Moletteire received his bachelor’s degree in business administration from the University of Central Florida in 1989. He currently serves on the Board of Directors for Boys Town Central Florida.
Moletteire and his wife, Vicki, reside in Oviedo, Fla., and have a son, Jack (22) and a daughter, Kara (20).
Nyea Sturman, Vice President & General Counsel
Nyea Sturman is entering her 17th season with the Orlando Magic and was named vice president & general counsel in July of 2019. Prior to this role, she held the roles of general counsel, assistant director of legal services, and spent seven years in the Magic’s corporate partnerships department, most recently as the partnership business manager, focusing on strategic planning, budgeting, market research, contract negotiation, and sweepstakes compliance.
In her current role as vice president and general counsel, Sturman is responsible for overseeing the legal services department and providing counsel to the Orlando Magic (NBA), Lakeland Magic (NBA G League), Orlando Solar Bears (ECHL) and Magic Gaming (NBA 2K League).
Sturman graduated from Cornell University (B.S., Industrial and Labor Relations), the University of Oregon (M.B.A., Sports Business) and Marquette University Law School (J.D., Certificate in Sports Law), during which time she completed internships with the National Football League, Milwaukee Bucks, and the Pettit National Ice Center. During her time at Marquette University Law School, Sturman served as the executive editor of the Marquette Sports Law Review and the president of the Sports Law Society. She is admitted to practice in Florida, New York, and Wisconsin, is a member of the Association of Corporate Counsel, serves on the Advisory Board for the National Sports Law Institute, and serves on the Board of Directors for the Sports Lawyers Association, The Gift of Swimming, the Florida Sports Foundation, and the Foundation for Seminole State College.
Sturman resides in Longwood, Fla.