Orlando Magic and Disney Parks Extend Sponsorship

Magic and Disney Parks

Oct. 30, 2015

ORLANDO – To celebrate the extension of Disney Parks’ “Champions of the Community” (COTC) sponsorship with the Orlando Magic and Amway Center, Mickey Mouse had the opportunity to play hoops with several of his favorite Magic players.

“We are thrilled to have Disney Parks continue with us as one of our Champions of the Community partners,” said Orlando Magic CEO Alex Martins. “As a pillar in the Central Florida community, Disney has established a great legacy. We are so excited to have them remain a part of our team to continue building upon that legacy together. Our commitment to the Central Florida community will remain our focus, working towards the goal of becoming champions both on and off the court.”

With the extension, Walt Disney World will gain stronger visibility to showcase the Parks by enhancing its presence with digital and social media activations as well as signage and additional visibility within the Amway Center. The Disney Atrium will continue to immerse fans with an enhanced, interactive guest experience that allows for Disney video messaging to entertain fans.

As one of the Magic’s COTC sponsors, the Magic and Disney will continue to work together to positively impact and make a difference in the Central Florida community through support of the Orlando Magic Youth Foundation, the Magic’s charitable arm. Disney will also remain the Official Cruise Line and Official Theme Park of the Orlando Magic.

“Disney believes in Magic, and we’re thrilled to support the downtown venues that serve the community,” said Maribeth Bisienere, senior vice president of Disney Sports Enterprises and Disney Springs. “This sponsorship extension serves as another example of our company’s efforts to help make dreams come true across Central Florida.”

The Amway Center, which is operated by the City of Orlando and owned by the Central Florida community, hosts major national events, concerts and family shows and is the home of the Orlando Magic.

About Walt Disney World Resort

Walt Disney World Resort is a contiguous 40-square-mile, world-class entertainment and recreation center featuring four theme parks (Magic Kingdom Park, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom Park); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 26 resort hotels (including 10 Disney Vacation Club resort properties); 81 holes of golf on five courses; two full-service spas; Disney's Wedding Pavilion; ESPN Wide World of Sports Complex; and Downtown Disney. Walt Disney World Resort is committed to building better futures for children; last year, the company donated more than $28.5 million in cash and in-kind support to non-profit organizations in Central Florida and Disney VoluntEARS contributed a record 250,000 hours to community service. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971, and is open daily, year-round. For more information, visit www.disneyparks.com.

About the Orlando Magic

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. The Magic have seen great success in a relatively short history, winning five division championships (1995, 1996, 2008, 2009, 2010) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. In addition, over the last 25 years more than $19.8 million has been distributed to local nonprofit community organizations through the Orlando Magic Youth Foundation and the Orlando Magic Youth Fund, a McCormick Foundation Fund (OMYF-MFF) since 1994, which serves at-risk youth. Ticket highlights for the Magic's 2015-16 season in the Amway Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience Award and named SportsBusiness Journal's 2012 Sports Facility of the Year, include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced $50 or under. For ticket information log on to www.OrlandoMagic.com or call 407-89-MAGIC.


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