GEICO Joins Magic And Amway Center as Champions of the Community Partner
August 30, 2010
ORLANDO – The Orlando Magic announced today a new, multi-year relationship with GEICO as the auto insurer joins the franchise and the new Amway Center as a ‘Champions of the Community’ partner. The ‘Champions of the Community’ designation represents an elite tier of brands committed to Central Florida and the Parramore community.
As part of the ‘Champions of the Community’ relationship, GEICO will receive entitlement to the GEICO Garage, a parking garage adjacent to the Amway Center and located beside I-4. The entitlement to the City of Orlando parking facility will bring a revenue stream to the city. As another element of the partnership, GEICO also receives designation as the Official Auto Insurance of the Orlando Magic and beginning this season, will receive a digital signage package inside the Amway Center, presence on the Magic’s official website, OrlandoMagic.com, and will receive print advertisements in the game-day program, in-game radio spots and be incorporated into a number of promotions throughout the season such as giveaways and halftime sponsorship.
“We are honored to have GEICO join our ‘Champions of the Community’ partnership category for the new Amway Center,” Orlando Magic President Alex Martins said. “GEICO has been a partner with the Orlando Magic for more than 10 years, and in that time has demonstrated the qualities that align with our ‘Champions of the Community’ partners. We look forward to incorporating GEICO into our Central Florida fan base and for them to play an integral role in the new Amway Center for many years to come.”
“GEICO is proud and pleased to join the Orlando Magic and Amway Center as a ‘Champions of the Community’ partner,” said Ted Ward, GEICO vice president of marketing. “The Orlando Magic is a real champion of the community through its sponsorships and scholarships. We look forward to continuing our partnership with this outstanding franchise.”
GEICO joins the Orlando Magic and Amway Center as the fourth “Champions of the Community’ partner, joining PepsiCo, AirTran Airways and Harris Corporation. Opening in the fall of 2010, the facility, which will be operated by the City of Orlando and owned by the Central Florida Community, will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic.
About GEICO
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO provides auto insurance coverage for 9 million policyholders and insures more than 16 million vehicles.
In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.
As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to https://www.geico.com.
About The Orlando Magic
Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. On the court, Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had six 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 5,000 volunteer hours annually. In addition, over the last 20 years nearly $15 million has been distributed to local non-profit community organizations via the Orlando Magic Youth Fund (OMYF), a McCormick Foundation Fund since 1994, which serves at-risk youth. Ticket highlights for next season in the new Amway Center include: 2,500 seats priced $15 or less, 7,000 seats priced $25 or less, and for the first time ever a $5 per game ticket while supplies last. For ticket information log on to www.orlandomagic.com or call 407-89-MAGIC.
About Amway Center
The Orlando Magic is the developer of the Amway Center which will compete to host major national events, concerts and family shows. Opening in the fall of 2010, the facility will be operated by the City of Orlando and owned by the Central Florida community. The Amway Center was designed to reflect the character of the community, meet the goals of the users and build on the legacy of sports and entertainment in Orlando. The building’s exterior will feature a modern blend of glass and metal materials, along with ever-changing graphics via a monumental wall along one façade. A 180-foot tall tower will serve as a beacon amid the downtown skyline. At 875,000 square feet, the new arena is almost triple the size of the current Amway Arena (367,000 square feet). The building features a sustainable, environmentally-friendly design, unmatched technology, featuring 1,100 digital monitors and the largest, high-definition scoreboard in an NBA venue, and multiple premium amenities available to all patrons in the building. Every level of ticket buyer will have access to: the Budweiser Baseline Bar, Food Court, Club Restaurant, Nutrilite Magic Fan Experience and Orlando Info Garden, Kid’s Zone and multiple indoor-outdoor spaces which celebrate Florida's climate.