Alex Martins Inducted Into the Orlando Magic Hall of Fame

ORLANDO – The Orlando Magic’s mission statement is to be world champions on and off the court delivering legendary moments every step of the way.

The latest member of the organization’s Hall of Fame not only helped create that mantra, but also embodied it.

On Monday afternoon, Alex Martins became the 14th inductee into the Orlando Magic Hall of Fame during a ceremony at the Kia Center.

“We are excited to welcome Alex Martins into the Orlando Magic Hall of Fame,” said Magic chairman Dan DeVos. “His innovative business acumen has transformed our organization, while working tirelessly to make the Magic an invested community partner. For his efforts that spanned three decades, this is truly a worthy recognition for Alex and his family, and we look forward to continuing to work with him in his role as vice chair.”

On the court, Martins was a member of Orlando’s staff for both NBA Finals runs, first in 1994-1995 and then, in 2008-2009. However, his impact in the organization’s off-the-court endeavors are nearly impossible to match.

During his tenure as CEO, Martins led a transformation of the Magic’s business operations, while overseeing a ticket sales, premium sales and corporate partnership effort which saw the most successful business years in the history of the franchise.

In March 2024, the Sports Business Journal named the Magic as one of the “Best Places to Work in Sports,” the only franchise in the four major professional sports leagues to receive the recognition.

“Through Alex’s time with the organization, he has been a steadfast leader, trusted confidant of the family (and) an advisor,” said Magic Managing Director Ryan DeVos. “He’s really been an extension of what we as a family are trying to do down here in the Central Florida community.”

His effort and collaboration with local business and political leaders helped to secure the Kia Center as a sports and entertainment home, which opened in October 2010. The Kia Center was named the Sports Business Journal’s Sports Facility of the Year in 2012.

“It remains one of the most memorable moments of my career,” Martins explained during the ceremony. “It’s one of the greatest collaborative efforts in our city’s history. This arena wasn’t just a construction project, it was a statement about Orlando. About who we are and what we can accomplish when public and private sectors work hand in hand.”

Martins, who has spent 38 years in professional sports management, now serves as vice chair of the Orlando Magic. In this position, he acts as a senior advisor to the Magic Board of Directors to advance long-term strategic initiatives and serve as a resource to Magic executives.

Martins also represents the Magic as the team’s alternate governor to the NBA Board of Governors, as well as oversees all operations of the Orlando Solar Bears of the ECHL and the Osceola Magic of the NBA G League.

He served as the Orlando Magic’s chief executive officer for 14 seasons (2011-25). He has held various senior-level management capacities with the Magic between 1989-98 and upon his return to the organization in 2005, including director of media relations, executive vice president of marketing and franchise relations, president and chief operating officer.

“Alex has a relentless standard for excellence,” said Magic President of Business Operations Charlie Freeman. “I had a front row seat to that for 20 years. His standard, his commitment to getting it right, didn’t just shape (the building of the Kia Center), it shaped an organization. It shaped a culture. And it helped shape the Orlando Magic.”

In his position, he helped oversee the Orlando Magic Youth Foundation (OMYF), which has now donated more than $31 million to more than 500 local Central Florida nonprofit community organizations impacting more than two million kids.

The OMYF remains committed to helping children in Central Florida realize their full potential, especially those most at-risk, by supporting nonprofit organizations offering youth-based programs in the areas of education, housing/homelessness, the arts, and health and wellness programs.

“It’s perhaps the work that’s closest to my heart,” said an emotional Martins during the ceremony. “Through the foundation, we’ve been able to touch and improve the lives of countless children and families (and) give back to the community that’s given us so much. There’s no greater reward than knowing that the Magic can make a lasting difference well beyond the court.”

The Orlando Magic unveiled its inaugural Hall of Fame class back on April 9, 2014, naming the first two inductees, Magic co-founder Pat Williams and the team’s first-ever draft pick and current community ambassador, Nick Anderson.

Martins also joins Shaquille O’Neal (2015), Rich DeVos (2016), Anfernee Hardaway (2017), Jimmy Hewitt (2017), Tracy McGrady (2018), David Steele (2019), Darrell Armstrong (2020), John Gabriel (2022), Brian Hill (2022), Dennis Scott (2023) and Dwight Howard (2025) in the team’s Hall of Fame.

“I would have never imagined when I started back in 1989 as the director of public relations with the team that I would have sat in the seat of CEO and where I am today,” Martins explained. “I would have never dreamt that I would be in the Hall of Fame. It’s really the success of the organization that leads to something like this. I’m incredibly grateful, particularly to the DeVos family for making the decision and for allowing me to be a member of the Hall of Fame.”

The Orlando Magic Hall of Fame honors and celebrates the great players, coaches and executives who have had a major impact during the team’s illustrious history. It bridges the past with the future of Magic basketball, and the exhibit, located in Kia Center on the terrace level near the Orlando Magic Fan Experience, provides Magic fans an opportunity to learn some Magic history while in the building.