--First of its kind, courtside area designated for Sacramento’s active online fanbase, and provides loyal social-media supporters chance at in-game seat upgrades--

SACRAMENTO, CALIF., Nov. 5, 2012 --– In their endless pursuit to offer fans the most advanced connection and access to the team, the Sacramento Kings today announced the unveiling of Kings Social Media Headquarters (#KingsHQ) at Sleep Train Arena.

Located at the bottom of Section 106, the courtside corner will be the epicenter of Kings social media updates and interaction throughout the 2012-13 season.

“Since the advent of social media, the Sacramento Kings and its fanbase have been active participants in the ever-evolving online conversation,” said Kings Senior Vice President of Broadcasting, New Media and Brand Development Craig Amazeen. “Through Kings Social Media Headquarters, we aim to shine the spotlight on and reward our social-media-savy Sixth Man, as well as showcase the variety of ways in which fans can enrich their 24/7/365 Kings experience in and out of the arena.”

Beginning with the “Blackout” Home Opener on Nov. 5, fans in attendance will have a chance to get upgraded to one of the six designated seats by way of the Official Sacramento Kings App presented by Verizon or alternate Kings social-media avenues announced in-game.

Joining the lucky winners just mere feet from on-court action, the Kings New Media Team will be delivering updates and engaging with supporters worldwide via’s Live Chat, Twitter, Facebook, Instagram and more.

For a chance to enjoy a game in Kings Social Media Headquarters, fans are encouraged to check out the latest ticket offers online at and to stay current with the team via the following platforms.

  • Official Sacramento Kings App presented by Verizon – available for download in iTunes App Store and on Google Play.
  • • @SacramentoKings on Twitter.
  • • Sacramento Kings on Facebook.
  • • SacramentoKings on Instagram.

The official hashtag of Kings Social Media Headquarters is #KingsHQ.

About the Sacramento Kings: Maloof Sports & Entertainment includes the Sacramento Kings and Sleep Train Arena. Owned by the Maloof family with long-term partners, the organization is committed to being a contributing member of the community. Teaming up with local leaders and nonprofit organizations to give back to those in need throughout the region, MS&E has donated more than $20 million in cash and in-kind donations to more than 200 charitable entities over 13 years of Maloof family ownership. For more information, please visit or call 916-928-0000.