To effectively connect with their fan base and showcase IOGEAR products, Kings Guard Gaming sought to spark authentic engagement through unique content and storytelling pieces across various channels.
1. Product unboxing videos with the Kings Guard Gaming team. The players, led by their highest performing teammate, were filmed as they opened and reacted to multiple IOGEAR products, conveying their thoughts and interest in the items. This video was then shared across all social media platforms.
2. Behind-the-scenes looks at the team’s streaming set up and products. Through videos and photos, the Kings Guard Gaming team was able to show real life application and effective use of IOGEAR products while giving fans a unique perspective into the Kings Guard Gaming’s competition set up.
3. Enter-to-win opportunities with product giveaways. Kings Guard Gaming integrated IOGEAR into existing sweepstakes, securing new leads and driving increased sales that were substantially greater than those that IOGEAR had generated through promotions that were not affiliated with the team.