Kings Broadcast NBA’s First Facebook Live 360 Video

360fly camera technology showcases Sacramento’s entertainment in real-time.
by Jonathan Santiago
Digital Managing Editor

Since the Sacramento Kings moved to Golden 1 Center, the Tech and Digital teams have continued to look for ways to push the envelope to enhance the fan experience.

For the first time in League history, a team broadcast via Facebook Live 360 a special look behind the curtain.

Thursday marked another advancement in how the Kings interact and engages with fans, featuring Sacramento Kings Dancers and Dunkers.

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To deliver the live 360 video stream, the team deployed a 360fly 4K camera to capture the action for Facebook viewers.

“Through technology, we’re able to welcome more fans and viewers behind the scenes of various elements that go into the excitement that is NBA Basketball,” said Kings Owner and Chairman Vivek Ranadivé. “We’ll continue to explore ways we can enhance the fan experience in and out of the arena – and around the world.”

Only one team can say it has an autonomous data machine that patrols the halls, the NBA’s largest and only 4K Ultra HD videoboard, and a first-of-its-kind dual venue and team app that allows fans to have “remote control” access to the arena’s features.

The Kings are proud to continue the mission to bring fans an experience that is "bigger than basketball."


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