The Sacramento Kings implemented two promotions at nine select game nights to incentivize fans to use Apple Pay: Fans who paid with Apple Pay at concessions could purchase water for only $1, and retail purchases using Apple Pay earned a free gift.
To effectively engage with fans, Apple Pay brand ambassadors assisted fans through the quick and easy Apple Pay setup process, allowing them to take advantage of the promotions.
To market the offer, permanent signage was implemented at retail and concessions points of sale throughout the arena along with digital signage on the exterior of the arena to reach fans prior to entry. Additionally, the Kings amplified the promotion through purposeful in-venue engagement, training of gameday staff, and strategically located messaging.
Finally, concession stand staff were also incentivized to advocate for fans to complete their purchases with Apple Pay, with top performing concession stands being rewarded with gift cards.