(Atlanta Hawks)

Hawks Shop and Chase Collaborate to Launch New Apparel Celebrating Black History

The Collection Made with Local Artist Jordan “Doodlejor” Best is Available In-Store and Online at Hawksshop.com; Chase Cardmembers Receive $10 Off When Purchasing With Their Chase Card at the Hawks Shop at State Farm Arena

ATLANTA – In celebration of Black History Month, the Hawks Shop, the official team store of the Atlanta Hawks, and Chase collaborated with Atlanta-based artist and illustrator Jordan “Doodlejor” Best to produce a new hoodie and crewneck that celebrates local entrepreneurship and pays tribute to Black History Month and the legacy built by great artists who have impacted culture through their diverse experiences in Atlanta and throughout the world. 

These items are available for purchase at the Hawks Shop across from Gate 1 at State Farm Arena and online at Hawksshop.com all throughout February. All Chase cardholders will receive $10 off the purchase (in-arena only) of any item from the limited-edition collection. Cardholders will also receive $20 off their purchase in the Hawks Shops (in-arena only) when they use their Chase debit or credit card on a purchase of $100 or more.

“I always strive to bring confidence and Black culture through my clothing and artwork,” said Doodlejor. “This collaboration feels like I am solidified with the home team. I’d like to thank the Hawks and Chase for all their support and for providing me this opportunity to give back to the city of Atlanta.”

The exclusive hoodie and crewneck blend modern comfort and style, catering to Atlanta’s streetwear enthusiasts. The front of the hoodie showcases a black base, with an animated hawk leaping over the Hawks logo on the top left. On the back side highlights “HAWKS” in bold, dynamic script featuring vibrant red, yellow, and black lettering, all seamlessly integrated with the Hawks logo and Doodlejor’s trademark tag, which is artistically set within a basketball hoop’s backboard.

The crewneck presents a white base, prominently displaying “HAWKS” in the same striking color palette and lettering style, complimented by an illustrated hawk hovered above and accompanied with his signature trademark. The back features a black-hooded hawk sporting a Hawks jersey carrying a basketball, capturing the spirit of the game in every detail.

“We are honored to collaborate with local visionary artist Doodlejor to bring this limited-edition retail collection to the city of Atlanta in celebration of Black History,” said Amy Serino, Hawks’ Senior Vice President of Brand Merchandising. “By combining Doodlejor’s unique artistic flair with our commitment to quality and style, we’ve created something truly special. We’re proud to collaborate with Chase and bring it to our fans as we celebrate the rich cultural heritage of our community.”

The Atlanta Hawks and Chase identified Jordan “Doodlejor” Best as an artist whose work highlights the most confident attitudes of Blackness and 90’s Hip-Hop. His artistic vision aims to combine pure acceptance and ownership of one’s unfiltered interests and uncompromised personality to award the absolution of Swank. 

In 2020, the Atlanta Hawks and Chase formed a multi-year partnership with several pillar programs focused on increasing financial health in Atlanta’s communities and creating economic opportunities for local residents. Most recently, the Hawks and Chase joined forces to host their “Rookie Entrepreneur Program” to empower 10 local entrepreneurs through educational workshops.

In addition, Chase and the Hawks teamed up for the Hawks’ seventh annual HBCU Night Presented by Chase, which celebrated the educational excellence and unique culture of the more than 100 Historically Black Colleges and Universities.

To learn more about this retail collaboration between the Hawks, Chase and Doodlejor, visit Hawksshop.com/Doodlejor.

To secure tickets to any upcoming games throughout the remainder of the 2024-25 season, visit Hawks.com/tickets.