Campaign Generated Millions of Impressions and Encouraged Atlantans to Vote in the 2022 Elections
ATLANTA – On Monday, Nov. 7, the Atlanta Hawks will culminate their weeks-long ‘ATL Vote’ campaign with a special spotlight just prior to the team’s game against the Milwaukee Bucks. The campaign, which generated millions of impressions, provided fans with regular updates and information regarding the process for voting in the 2022 Georgia elections.
Before tipoff, a special message about the importance of voting will be shared with the crowd. The game, set to tip at 8:15 p.m., is part of the NBA’s league-wide initiative to not schedule any games on Election Day (Nov. 8) in an effort to encourage everyone in the NBA family to vote or volunteer.
“We have always believed that it is important for everyone to have their voice heard,” said Hawks and State Farm Arena Chief Executive Officer Steve Koonin. “We are excited for Monday’s game against Milwaukee and want to remind all of our fans to vote in this important election.”
In September, with 30 days left to register to vote, the Hawks began their ‘ATL Vote’ campaign. On Monday, Oct. 17, the Hawks, in conjunction with the start of early voting in the state of Georgia, lit up the sky and unveiled the largest billboard in Georgia with an illuminated voting message for its first 24 hours. This new wrap display, located above State Farm Arena’s Sapphire Parking Deck on the corner of Marietta Street and Centennial Olympic Park Drive, added 4.8 million LEDs of highly visible, bright digital signage to one of downtown Atlanta’s busiest corners.
Two years ago, during the 2020 election cycle, State Farm Arena was turned into Georgia’s largest-ever voting precinct, with more than 50,000 votes cast at the downtown Atlanta venue.
Learn more about the Hawks’ ATL Vote campaign by visiting Hawks.com/vote.
Limited tickets remain for the game on Monday, Nov. 7 against Milwaukee and can be secured at Hawks.com/tickets.