Atlanta Native and SWAG Shop Owner Helps Create Special Content for Team’s Upcoming Season
ATLANTA – Earlier this afternoon, the NBA announced its schedule for the upcoming 2023-24 regular season. As part of this announcement, the Atlanta Hawks teamed up with GRAMMY® Award-winning artist Killer Mike for a special announcement video delivered by Papa Johns.
In this video that debuted across the Hawks’ official social media channels, the organization highlighted the biggest matchups of the upcoming 2023-24 season in a special script read by Killer Mike. Father, husband, activist, business owner, and Michael “Killer Mike” Render is as synonymous with Atlanta as Coca-Cola and The Varsity.
“I’m overjoyed with joy, and I feel like I’m behind the team.” Killer Mike said, “Atlanta’s been slept on for too long, and it’s time to shake things up and wake up the Eastern Conference and the entire NBA. We got shooters, we got defenders – what we not this season, it's pretenders. We want rings and things and Magic City and Blue Flame still got the best wings. I look forward to seeing y’all this season!”
Featured matchups of the Hawks season include the Boston Celtics, Golden State Warriors, Miami Heat and the New York Knicks. In addition, the team will participate in the NBA’s first In-Season Tournament. Group Play games will take place in November and include commemorative giveaways while supplies last.
“We were honored to be able to team up with Atlanta icon Killer Mike on this season’s schedule release video,” said Hawks’ EVP and Chief Marketing Officer Melissa Proctor. “Killer Mike is a part of the Hawks family. His impact, his music, and his words continue to be heard by a global audience, and we’re glad to partner with him and amplify his phenomenal new album ‘Michael’ with our schedule release.”
Raised in the Adamsville/Collier Heights neighborhood on the Northwest side of the city, Render made a name for himself as an activist well before he ever recorded a song. As the grandson of a union member grandfather and civil rights advocate grandmother, being socially and politically active is in his blood.
Michael Render and his wife and business partner, Shana Render, opened the first S.W.A.G. Shop at State Farm Arena during the $192M renovation of the building. This four-chair barbershop overlooks the action and ensures fans are looking their freshest on gamedays.
Single-game tickets will be available for purchase on Monday, Aug. 28. To get early access to tickets via presale on Aug. 24, sign up for Hawks Insider at Hawks.com/Insider.
Select theme-night games will be available to purchase on August 18 at Hawks.com/promo.
Chase, the official bank, credit card, wealth management and investment banking partner of the Hawks, will offer Chase debit and credit cardmembers exclusive presale access to purchase single tickets to all home games at State Farm Arena. Chase cardmembers can access the presale by using the first six digits on their card. More details will be shared soon via Hawks promotional channels.
For access to more than just tickets, check out the Hawks’ Stack Pack, starting at only 10 games. In this plan, fans can choose from four fan-favorite-themed packs. All Stack Pack Members receive higher savings and exclusive benefits including playoff priority, exclusive events, a personal membership consultant and much more.
Learn more about the 2023-24 schedule delivered by Papa Johns at Hawks.com/drop.