Hawks and UPS Goodr event
(Atlanta Hawks)

Hawks and UPS Team up with Goodr to provide Groceries and Books to more than 300 Families in Fulton County

Hawks Two-Way Players Chaundee Brown Jr. and Sharife Cooper Were Joined by Volunteers from Hawks and UPS to Pack and Distribute One-Week Supply of Groceries at ‘Books and Bites’ Pop-Up Festival

ATLANTA – On Friday, June 24, the Atlanta Hawks and UPS, the team’s official delivery and hometown Atlanta logistics partner, joined together with Goodr, an Atlanta-based social impact startup leveraging technology to reduce food waste and end hunger, to provide a one-week supply of groceries, easy-to-prepare recipes and age-appropriate books for more than 300 families in Fulton County. The event provided students and families, with many of those in the Therrell Cluster, with nutritious meals, reading materials and activities to help combat summer slide. 

Joining on site to assist were Hawks two-way players Chaundee Brown Jr. and Sharife Cooper as well as members of Hawks Entertainment including Harry the Hawk and the ATL Hawks Dancers. 

“We are grateful to UPS in joining us in this effort to fight local food insecurity,” said Hawks Vice President of Corporate Social Responsibility Andrea Carter. “Coming together with Goodr for ‘Books and Bites’ and finding meaningful ways to engage underserved families speaks to our values as an organization and what it means to be ‘True To Atlanta.’”

At the Greenbriar Mall parking lot, executives and volunteers from Hawks and UPS packed and distributed books and free groceries such as shelf-stable items, snacks for children, fruits, beverages, ready-made meals and more.

Additional activities included a bounce house, book reading area and lounge, tailgate games, snack area, balloon art, face painting, a dental and vision assessment area and more. Executives in Human Resources from UPS also spoke to participating families about job openings.

“Goodr is always honored to partner with the Atlanta Hawks and UPS to support underserved Atlantans,” Goodr Founder and CEO Jasmine Crowe said. “Feeding both body and mind is important. This means that the impact of ‘Books and Bites’ will last beyond just the meals provided for the families involved.”

In Nov. 2021, the Atlanta Hawks and UPS provided Thanksgiving Day essentials to more than 350 families in Clayton County. The event featured Hawks Head Coach Nate McMillan, Assistant Coach Joe Prunty and Hawks players Clint Capela and Jalen Johnson, who were joined by UPS employees and volunteers to pack and distribute groceries for free in time for the holiday. In Dec. 2021, the Hawks announced Jasmine Crowe, Founder and CEO of Goodr as a recipient of the ‘Forever 404 Honors presented by Sharecare.’