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Vice president of digital media for New Orleans Pelicans.

Pelicans.com

NEW ORLEANS – The National Basketball Association (NBA) today unveiled the logo for NBA All-Star 2017 in New Orleans, La.  The Crescent City-inspired design features an iconic ironwork border with the classic fleur-de-lis symbol strewn across the background.  The New Orleans Pelicans’ team colors – gold, navy and red – are also incorporated into the logo scheme.

The 66th annual NBA All-Star Game will be played on Sunday, Feb. 19 at Smoothie King Center, home of the Pelicans.  NBA All-Star 2017 will be broadcast on TNT and in more than 200 countries and territories in more than 40 languages.

In addition to the game, Smoothie King Center will host the BBVA Compass Rising Stars Challenge on Friday, Feb. 17 and State Farm® All-Star Saturday Night on Saturday, Feb. 18, while the NBA All-Star Practice, NBA All-Star Celebrity Game and NBA Development League All-Star Game presented by Kumho Tire will take place at the Mercedes-Benz Superdome.  This will mark the third time New Orleans has been the site of the league’s annual midseason celebration, having hosted the event in 2008 and 2014.

Additional details on tickets, schedule and other All-Star information will be released at a later date.  Follow @NBAAllStar on Facebook, Instagram and Twitter for the latest All-Star news.

About NBA All-Star 2017
NBA All-Star 2017 in New Orleans will bring together some of the most talented and passionate players in the league’s history for a global celebration of the game.  The 66th NBA All-Star Game, which will take place on Sunday, Feb. 19 at Smoothie King Center, will reach fans in more than 200 countries and territories in more than 40 languages.  TNT will televise the All-Star Game for the 15th consecutive year, marking Turner Sports’ 32nd year of NBA All-Star coverage.  Smoothie King Center will also host the BBVA Compass Rising Stars Challenge on Friday, Feb. 17 and State Farm All-Star Saturday Night on Saturday, Feb. 18.  The NBA All-Star Practice, NBA All-Star Celebrity Game and NBA Development League All-Star Game presented by Kumho Tire will take place at the Mercedes-Benz Superdome.

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NBA unveils New Orleans-inspired NBA All-Star 2017 logo

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