Stories behind each New Orleans Pelicans logoBy: Jim Eichenhofer, Hornets.com, @Jim_Eichenhofer
In the words of designer Rodney Richardson, here are more extensive details on the stories and explanations behind the new logos of the New Orleans Pelicans:
CRESCENT CITY LOGO
“We wanted to create a mark that represents the city itself. Affectionately known as 
the Crescent City due to its position in the crescent bend of the Mississippi River, the city is actually situated at the tip of the crescent. This is a position of good fortune. And as the word ‘crescent’ actually means ‘to grow’, we wanted to capture that spirit as the city continues to grow and flourish. This is a mark that truly pays homage to the growing life of the city.”
THE PELICANS NAME
“The pelican, as a symbol, represents teamwork, group dynamics, regeneration/renewal and resourcefulness. It symbolizes the determination to not only survive, but thrive – even when the odds are stacked against him. It’s for these reasons, among others, that early explorers and settlers adopted the pelican as a symbol for the region and eventually the state. The brown pelican (the pelican of Louisiana and the Gulf South) is the only North American pelican that aggressively dives from the air into the water for its food, making him the only pelican species that is an active hunter, not an inactive forager.”