Women in Sports Q&A Features - Lynette Nickelson

Please provide your full job title and how long you have held the position.

Senior Booking Coordinator – 6 months

Game presentation Coordinator – 18 years

Kroenke Sports total years of employment -  23 years

Please share a little bit about yourself, (hometown, where you went to school, how long you’ve lived in Colorado).

Hometown:  Wichita, Kansas

Lived in Colorado since 1973

Graduated from East High School

College:  University of Colorado |Denver - BA Communications|Theatre

What are your hobbies and why do you enjoy it/them?

Attending plays/theatre. As a fan, you get to immerse yourself into the storytelling and forget the outside world for 2-3 hours.  To me, that’s “magical”!

Favorite book:

Flying West Book of Plays by author Pearl Cleage

What made you want to pursue a career in sports?

Love the game of basketball but was really looking for a job after graduating college. Getting in the door was my first step.  The next move was on me to move up in the organization with the skills I have.  I worked my way up from working in security for 6 months to the position I’m in now. I have also had to perform the anthem at a Nuggets game because my anthem singer got sick right after sound check.  That’s live entertainment!

What does a typical day at your current job look like or entail?

Going to different websites to find new half-time acts that I feel our demographics/fans would enjoy.  Want to try and find different acts each season but also still include the fan favorites (such as Red Panda and Christian and Scooby).  Generating contracts and all the logistics that come with booking a musical act. Coordinate set-up so client/performer is fully prepared for their performance. Booking and listening to anthem links for potential anthem singers not only for the Nuggets.

What are some of your favorite things or experiences when it comes to working in sports?

Traveling to different countries that I might not have had the opportunity to go to such as China and London. Also worked the Mammoth lacrosse championship game in New Orleans right after Katrina and was able to meet a lot of people who were affected by the tragedy in New Orleans.  Nuggets also, had a game where over 50 people that were relocated to Colorado attended a game.  Wonderful moments to make people SMILE.

How important is it to see women continue to push past barriers especially in a male-dominated industry?

I LOVE IT!  Seeing them slowly being incorporated into a male-dominated industry as an assistant coach, referee.  One foot in the door is all it takes for Women to take that next step.  Men better watch out!  Next step - a woman head coach one day.