2023 All-Star

Adam Silver unveils streaming experience of the future via the NBA App at 2023 NBA All-Star Tech Summit

New personalized options would be part of future live game streaming experience

SALT LAKE CITY — At today’s NBA All-Star Tech Summit in Salt Lake City, NBA Commissioner Adam Silver introduced new personalized options that would be part of the future live game streaming experience, including a feature for fans to scan their own avatar into a live NBA game via the NBA App and replace an NBA player.  Click HERE to view a clip of Commissioner Silver scanning and inserting legendary host Ahmad Rashad into a live Utah Jazz game.

In addition to the avatar option, the future telecast will offer fans more customized experiences, including a wider selection of alternate languages, high-profile influencer and celebrity commentary, the ability to transport the game to virtual locations, new animated graphics, integrated betting and enhanced camera angles.