Atlanta Hawks Aim To Match Fans On "Swipe Right Night"

ATLANTA -- The Atlanta Hawks are encouraging fans to use the people-connecting mobile app Tinder to transform Philips Arena into the premier social networking hub in the NBA. “Swipe Right Night” will take place on Jan. 7, when the Eastern Conference-leading Hawks welcome the Memphis Grizzlies to town for a 7:30 p.m. tipoff.

“Hawks games have always been a great place to meet fun and vibrant people and we think ‘Swipe Right Night’ will take that to a whole new level,” said Hawks CEO Steve Koonin. “We were pioneers of the in-game ‘Kiss Cam’ and are hopeful that we can assist in making some more love connections at our games.”

Fans who use the app can simply swipe right to express interest in meeting other Hawks fans while at the venue. If the user gets a like in return … it’s a match. Designated in-arena locations will be provided for Tinder users to meet and will also include the chance to mingle with Jezebel Magazine’s Most Eligible Atlantans, who will also be in attendance.

The night’s theme of connecting Hawks fans will include unique in-game promotions and continue when team radio broadcast partner 92-9 The Game treats select fans to a special dating game involving on-air talent.

Tickets can be purchased here with no ticketing fees for as little as $15, and include a $10 food and beverage credit.