Chief Marketing & Innovation Officer
Dewayne Hankins enters his eighth season with the Trail Blazers and Rose Quarter in 2020-21, and second as Chief Marketing & Innovation Officer. In his current role Hankins oversees the team’s Brand Marketing, Broadcast, Content, Corporate Partnerships, Creative Services, Esports, Fan Development, Game Operations and Retail departments.
Under his leadership, the organization’s critically acclaimed social media team has increased engagement by more than 279 percent between the 2016-17 and 2019-20 seasons and won the NBA’s Digital Innovation Award five times. Hankins also played an instrumental part in utilizing the Trail Blazers’ data-driven digital strategy to achieve franchise records over the last six seasons in game attendance, ticket sales and corporate sponsorship. By providing the marketing strategy for all Rose Quarter events, Hankins has assisted in bringing in an increasing number of concerts year over year, with 2019 being a record-setting year for the venues. Additionally, Hankins orchestrated significant redesigns to the Trail Blazers and Rose Quarter websites and mobile apps, significantly increased outreach in Oregon and the Pacific Northwest, led the redesign of the Trail Blazers’ iconic pinwheel logo and rebrand of the uniforms and established Portland’s new NBA 2K League esports franchise, Blazer5 Gaming. He was named as one of the International Leaders Under 40 Class of 2018 by Leaders in Sports, based in London.
Before joining the Trail Blazers organization from Anschutz Entertainment Group (AEG), Hankins oversaw the digital efforts of AEG’s sports properties worldwide, including the LA Kings and LA Galaxy, most notably the Kings’ cutting-edge social media initiatives from 2010-13. Prior to joining AEG, he spent time with the Minnesota Wild and Miami Marlins. Hankins currently serves on the NBA Team Marketing Advisory Board and NBA2KL Business Council. He also serves on the board of All Hands Raised, a local nonprofit focused on racial equity in Multnomah County’s education system. A native of Lockport, Ill., Hankins is a 2002 graduate of Iowa State University, where he majored in Journalism & Mass Communications. He and his wife, Gloria, and their sons, Hudson (8) and Grady (6), reside in Northwest Portland.