Dewayne Hankins

President of Business Operations

Dewayne Hankins enters his ninth season with the Trail Blazers and Rose Quarter in 2021-22, and first as President of Business Operations. Having served as Chief Commercial Officer & Executive Vice President since 2020, Hankins was named to his new role in November 2021.

As Chief Commercial Officer and Executive Vice President, Hankins oversaw the team’s Brand Marketing, Broadcast, Content, Commercial Partnerships, Creative Services, Esports, Fan Development, Game Operations and Retail departments. Under his leadership, the organization’s critically acclaimed social media team won the NBA’s Digital Innovation Award five times, with social engagement and web traffic performing higher than ever year-over-year. Hankins also played an instrumental part in utilizing the Trail Blazers’ data-driven digital strategy to achieve franchise records in ticket sales and corporate partnerships, specifically in digital media revenue.

By providing the marketing strategy for Rose Quarter events, Hankins assisted in bringing in an increasing number of concerts to the campus. He was named as one of the International Leaders Under 40 Class of 2018 by Leaders in Sports, based in London and was selected to speak at South by Southwest (SXSW) on three occasions, including 2020, 2017 and 2016.

Hankins was instrumental in signing the first Cryptocurrency company, StormX, to an NBA jersey patch deal in 2021. This multi-year partnership began with the 2021-22 season and includes placement of the StormX logo on the Trail Blazers game and practice jerseys and is the Trail Blazers’ first International Rights Partner as part of the NBA’s International Marketing Program.

Additionally, Hankins played a key role in the negotiation of the broadcast deal with ROOT SPORTS, a joint venture between AT&T Sports Networks and the Seattle Mariners. ROOT SPORTS will bring Trail Blazers games to more fans than ever before across Oregon, Washington and Alaska. Hankins was also integral in hiring the Trail Blazers broadcast talent, with the Trail Blazers finishing third in the league in broadcast TV ratings in the 2020-21 season.

Before joining the Trail Blazers organization from Anschutz Entertainment Group (AEG), Hankins oversaw the digital efforts of AEG’s sports properties worldwide, including the LA Kings and LA Galaxy, most notably the Kings’ cutting-edge social media initiatives from 2010-13. Prior to joining AEG, he spent time with the Minnesota Wild and Miami Marlins. Hankins currently serves on the NBA Team Marketing Advisory Board and NBA2KL Business Council. He also serves on the board of All Hands Raised, a local nonprofit focused on racial equity in Multnomah County’s education system. A native of Lockport, Ill., Hankins is a 2002 graduate of Iowa State University, where he majored in Journalism & Mass Communications. He and his wife, Gloria, and their sons, Hudson (9) and Grady (7), reside in Northwest Portland.

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