The Suns’ Official Socks are Poetry in Motion

Stance
by Ben York

In case you missed it, socks are “in.”

Earlier this year in April, the NBA and socks company Stance agreed to a licensing deal that made Stance the official sock maker of the league.

Thank goodness, because Stance today revealed the exclusive oncourt socks of the Phoenix Suns and they are absolute FIRE.  

According to the press release, the Stance NBA Collection will feature its "innovative Triniti Technology, which combines anatomical cushioning, targeted compression and superior moisture wicking."

We caught up Tzvi Twersky, Director of Basketball at Stance, for some unique insight into the design.

Suns.com: When designing the Suns' official socks, what was the inspiration behind the two colorways?

Twersky: When designing the 'core' colorway, focus was on the team's primary colors and 2015-16 uniforms. We wanted to design a sock that could be worn -- and would look good -- with all of the jerseys. 

Suns.com: The Suns' purple and orange are certainly iconic colors. How much fun was incorporating the purple and orange in an updated, modern way?

Twersky: The "logo" sock was approached with same focus. Only difference is that logo is actually on the back, so we could tone down the team colors some. That way, the logo could stand out more and speak for itself. 

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