AUSTIN (Oct. 7, 2026) – The San Antonio Spurs invite fans to take part in “Road to I-35,” a weeklong series of fan activations across Austin from Monday, Oct. 19 through Saturday, Oct. 24. The festivities will lead into the Spurs game against the Houston Rockets at Moody Center on Friday, Oct. 23. Road to I-35 will feature free coffee, community events, live music, giveaways, appearances by the Coyote and more. Fans can text ROADTOI35 to 210-444-5940 for additional information.
“We’re looking forward to spending the week in Austin and giving fans plenty of ways to connect with the Spurs before Friday’s game at Moody Center,” said Jordan Mandelkorn, Jordan Mandelkorn, VP Marketing, Creative, & Retail at SS&E. “There’s something for everyone throughout the week, and we hope fans join us with their friends and family as we celebrate Spurs basketball across Austin.”
Tipoff Week Activities:
| DATE | ACTIVATION | DETAILS |
| Monday, Oct. 19 – Friday, Oct. 23 111 Sandra Muraida Way Ste 101, Austin, TX 78703 | Free Coffee at Mattina Coffee and Wine Bar | Fans can enjoy free coffee at Mattina Coffee and Wine Bar Monday, Oct. 19 through Friday, Oct. 23. Coffee will be available beginning at 10 a.m. on Monday, and 7 a.m. Tuesday through Friday. |
| Monday, Oct. 19: 111 Sandra Muraida Way #101, Austin, TX 78703 | Spurs Pop-Up at Mattina Coffee and Wine Bar | Fans can enjoy a Spurs merchandise pop-up and free coffee at Mattina from 10 a.m. to 1 p.m., with an appearance from the Spurs Coyote. |
| Tuesday, Oct. 20 1700 E Cesar Chavez St, Austin, TX 78702 | Opening Night Watch Party | The Spurs will host an Opening Night Watch Party, presented by Michelob ULTRA, at Chalmers beginning at 7 p.m. The Spurs season opener against the Oklahoma City Thunder will tip off at 8:30 p.m. |
| Wednesday, Oct. 21 114 Linden St, Austin, TX 78702 | Spurs Fit Club | Fans can join casual 3-on-3 pickup basketball games at Lustre Pearl East from 6 to 9 p.m. Hosted alongside The Move, the event will welcome participants to rotate into games and feature an appearance from the Spurs Coyote. |
| Thursday, Oct. 22 10106 Menchaca Rd, Austin, TX 78748 | Road to I-35 Kickoff Concert | The Road to I-35 Kickoff Concert will take place at Armadillo Den from 6 to 10 p.m. The free, public celebration will feature live music, a Coyote appearance, face painting, a photo booth, free churros and elote, giveaways and raffle prizes. The music lineup includes Mariachi Corazon de Tejas at 6 p.m., Micah Edwards at 7:30 p.m. and Timmy Skelly at 9 p.m. |
| Thursday, Oct. 22 – Friday, Oct. 23 2110 Speedway, Austin, TX 78705 | Spurs AI Hackathon | Interested participants can apply for the Spurs AI Hackathon on Oct. 22–23 at UT Austin’s McCombs School of Business. The two-day event will bring participants together to collaborate in teams, explore AI in sports and turn their ideas into working prototypes. Limited spots are available, and applications can be submitted here. |
| Friday, Oct. 23 1607 San Jacinto Blvd, Austin, TX 78701 | Pregame Tailgate | Fans can join the Spurs for a pregame tailgate at Scholz Garten from 5:30 to 8:30 p.m. ahead of the Spurs game against the Houston Rockets at Moody Center. |
| Saturday, Oct. 24 2434 Guadalupe Road, Austin, TX 78705 | Spurs at the UT Tailgate | The Spurs will join When Where What Austin for a University of Texas football tailgate featuring a half-court basketball activation and giveaways. Fans can also enjoy live music and food and drink offerings at the tailgate. |
About Spurs Sports & Entertainment
Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and several first-class venues in South Texas – all supported by a staff of more than 1,000 full and part-time employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League) and San Antonio FC (USL), and serves as the controlling member of LOVB Austin, as well as manages the day-to-day operations of the Frost Bank Center, The Rock at La Cantera, Toyota Field and Ricos STAR Soccer Complex. The SS&E investor group is led by Managing Partner Peter J. Holt.
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