NBA flagship store reopens in New York City

The NBA Store in NYC recently reopened with a new layout, new in-store activations and new product.

The National Basketball Association (NBA) reopened its iconic flagship store in New York City ahead of the league’s 75th Anniversary season, which tipped off on Tuesday, Oct. 19. The store features a range of official NBA and WNBA merchandise and memorabilia, including exclusive NBA products, apparel, jerseys, headwear, sporting goods, toys, and collectibles from major brands including Mitchell & Ness, New Era, Nike, and Wilson. Also included is a customization service where fans can personalize jerseys and hats for all 30 NBA teams.

Through its ongoing partnership with Fanatics, the NBA tapped leading sports retailer, Lids, to operate the store, which is partly owned by Fanatics.

The flagship store is located at 545 5th Ave, New York, NY 10017.