An ode to the Miami Heat franchise, the 2023-24 City Edition uniform puts “HEAT Culture” at the front and center of the team’s on-court identity.
A black-colored base allows key elements to shine, starting with the jersey’s namesake: the “HEAT Culture” wordmark. Along the ride side runs “The Mantra”, which is the Heat’s long-standing pledge to be “the hardest working, best conditioned, most professional, unselfish, toughest, meanest, nastiest team in the NBA.”
The jocktag features Heat President and former Head Coach Pat Riley’s famous quote, “The Main Thing is the Main Thing,” when competing for a championship.
No matter what… The Main Thing is always The Main Thing
Got the guts? Shop everything #HEATCulture right now – https://t.co/suTMZ1mmU2 pic.twitter.com/2lfKtbNPHM
— Miami HEAT (@MiamiHEAT) November 2, 2023
