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Kelly Oubre Jr. debuts clothing brand at New York Fashion Week

The Hornets' new swingman takes his affinity for fashion to the next level with the launch of his clothing brand, Dope$oul.

From News Services

Kelly Oubre Jr. launches the first collection of his new clothing brand, Dope$oul, during New York Fashion Week.

Charlote Hornets swingman and fashion rising star Kelly Oubre Jr. debuted his brand Dope$oul’s first limited capsule collection at pop-up event during New York Fashion Week on Friday night. The 001 capsule, which is set to be released later this Fall, featured nine pieces.

The outfits are inspired by the ease and comfort of streetwear and minimalism, including a grey “Rebirth” hoodie, a black “$till” hoodie, a grey “Unbound” tee, a black “Malibu” tee, black “Message” Sweats, cargo denim pants, black flare jeans, a puffer jacket, a “Reincarnated” rug, a branded baseball cap, and ski mask.

Utah Jazz guard Jordan Clarkson and Oklahoma City Thunder guard Shai Gilgeous-Alexander were also in attendance for the event.

Oubre’s newest fashion venture should come as no surprise. The 25-year-old is quickly emerging as one of the league’s best dressed players and his outfits are often accessorized with diamond pendants and a pair of shades.

The fashion industry has become increasingly popular with other NBA stars as well, including Los Angeles Lakers guard Russell Westbrook, who launched his clothing line called “Honor the Gift” in 2016.

While the integration of basketball and fashion is nothing new, today’s NBA stars are showing off their unique styles more than ever as a way to express themselves off the court.

Expect to see Oubre sporting his latest collection and more throughout the 2021-22 season where he’ll suit up for the first time in a Hornets jersey alongside his new and ever-so-stylish teammate LaMelo Ball.