Kawhi Leonard seeks 'What it do baby' trademark
From NBA Twitter and media reports
LA Clippers star Kawhi Leonard filed with the U.S. Patent and Trademark Office to trademark two phrases for use on clothing and footwear.
Washington, D.C. trademark lawyer Josh Gerben revealed on Twitter that Leonard is attempting to trademark “What it do baby” and “City views over interviews.”
Kawhi Leonard has filed two new trademark applications:
1. WHAT IT DO BABY
2. CITY VIEWS OVER INTERVIEWS
My breakdown 👇 pic.twitter.com/NDixdKG6qt
— Josh Gerben (@JoshGerben) October 28, 2019
The USPTO says the trademarks were filed by Leonard, LLC on Oct. 23.
“What it do baby” went viral after the Toronto Raptors won the NBA championship last season. Leonard uttered the phrase in an Instagram video taken by former teammate Serge Ibaka.
It’s unclear where the “City views over interviews” phrase comes from, but it could be related to his latest commercial for New Balance, which showcases his love for Los Angeles without him saying a word.