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LeBron seeks trademark for 'Taco Tuesday'

From NBA Twitter and media reports

LeBron James has been the social media face of ‘Taco Tuesday.’ Now he wants to own it — literally.

The NBA superstar reportedly filed a trademark for the meal-centric term. Gerben Law Firm attorney Josh Gerben disclosed the filing on Twitter, adding that James intends to continue his social media posts while creating a Taco Tuesday podcast.

James’ Taco Tuesday social posts went viral thanks to his unbridled enthusiasm and the inclusion of friends and family members.

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