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The Los Angeles Lakers and Hyperice announced today a multi-season sponsorship agreement that names Hyperice the Official Recovery Technology Sponsor of the team. The sponsorship marks the first with an individual NBA team, and further amplifies Hyperice’s landmark global NBA league partnership signed in July 2020.

Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, will provide the team with the full suite of Hyperice devices and technologies to optimize performance and accelerate recovery. The players will also be equipped with Hypervolt Plus percussion massager and Venom thermal and vibration lines courtside during games, in addition to customized HyperTanks at the UCLA Health Training Center.

“I have been a die-hard Lakers fan as long as I can remember. When I started Hyperice, I sought out Lakers players and training staff to validate our technology early in the product testing and development phases,” said Anthony Katz, Founder and President of Hyperice. “Some of those products, and their future iterations, would go on to become industry changing and brand defining. After working with the team for nine years, we are proud to make our sponsorship official with the premier franchise in the NBA.”

“We are excited to be the first NBA team to be officially sponsored by Hyperice,” said Lakers President of Business Operations, Tim Harris. “We are committed to giving our players access to the best tools and technology to help optimize their performance and recovery. Hyperice is the industry leader in this technology and we are thrilled to be able to provide our team with the latest and most advanced devices and equipment at both the UCLA Health Training Center and courtside at our games.”

“Similar to the Lakers, Hyperice innovates at a pace that far exceeds the competition and I’m thrilled that the Lakers are the first NBA team on their roster,” said Anthony Davis, Hyperice Investor.

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Lakers Name Hyperice  Official Recovery Technology Sponsor

Joey Ramirez

EL SEGUNDO – The Los Angeles Lakers announced today a multi-season sponsorship agreement with MIR Audio Video-Bang &amp; Olufsen.

With the new sponsorship MIR Audio Video-Bang &amp; Olufsen will become the Official Presenting Sponsor of the annual Los Angeles Lakers Celebrity Golf Invitational and Dinner.

“We are very happy to have MIR Audio Video-Bang &amp; Olufsen as a presenting sponsor for one of our biggest fundraising events of the year,” said Eugenia Chow, Executive Director of the Lakers Youth Foundation. “MIR is a local business that takes great pride in giving back to the community and we are excited to have them as part of our team.”

The 25th Annual Lakers Celebrity Golf Invitational and Dinner presented by MIR Audio Video-Bang &amp; Olufsen was recently held on Monday, April 6, 2015 at the renowned Riviera Country Club in Pacific Palisades, CA.  Guests enjoyed a day on the course with Lakers Legends and celebrity golfers, and an evening VIP reception and awards dinner with the current Lakers team and Head Coach Byron Scott.  The event was the most successful tournament to date, raising $400,000 for the Lakers Youth Foundation.

“MIR Audio Video-Bang &amp; Olufsen is exceptionally honored and excited to work with such an outstanding organization as the Los Angeles Lakers and the Lakers Youth Foundation. MIR shares the same commitment to excellence in serving and representing the people of Los Angeles,” said Roy Ziv, Vice President of Sales for MIR Audio Video-Bang &amp; Olufsen.

The deal also recognizes MIR Audio Video-Bang &amp; Olufsen as the Official Technology Designer of the Lakers War Room, outfitting the Lakers draft night room with state of the art digital and audio equipment.

About LYF: The Los Angeles Lakers Youth Foundation is a registered 501(c)(3) organization and the official team charity of the Los Angeles Lakers.  Founded in 1992, the Foundation’s mission is to help underserved youth develop their potential by providing positive experiences and resources in education, health and wellness, and sports.  Each year, the Lakers Youth Foundation serves thousands of children through programs such as Lakers Read to Achieve, Junior Lakers, Fit for Life with the Lakers, and a Season of Giving.  The Foundation is equally committed to providing youth with access to safe learn and play areas.  To date, the foundation has funded a school teaching garden, 15 Lakers Reading &amp; Learning Centers, and 31 basketball courts throughout Los Angeles and Hawaii.  The Foundation also awards quarterly grants to charities that offer youth programs closely aligned with the foundation’s priority areas.

About MIR Audio Video-Bang &amp; Olufsen: Family owned and operated, MIR Audio Video-Bang &amp; Olufsen serves to provide the latest products from the best audio video lines in the world. In addition to providing the best in audio video merchandise, MIR offers custom audio video installation and complete home automation. MIR also works directly with businesses and offers commercial installations as well as supplying electronics for large scale televised broadcasts and media such as Stand Up to Cancer, ESPN, and The Academy Awards.

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Lakers Announce New Sponsorship with MIR Audio Video-Bang & Olufsen

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Long a supporter of athletic competition across a range of sports, Maxxis is again expanding its roster of professional sponsorships. The company has announced that it will be the exclusive tire sponsor of the Los Angeles Lakers basketball team for the 2014-15 season.

“We are excited to welcome Maxxis as a new marketing partner of the Los Angeles Lakers for this season,” commented Tim Harris, senior vice president of business operations and chief operating officer. “We showcase similar values, including commitment to providing high-quality products and ensuring that our products measure up to the toughest competitors in our respective industries.”

As the Official Tire of the Lakers, Maxxis will receive promotional opportunities including courtside LED TV signage and a banner in the Toyota Sports Center practice arena. The company will also host a giveaway night during the season for Lakers fans, who will receive a specially prepared Maxxis/Lakers promotional item for attending.

“We are happy to associate the Maxxis brand with the LA Lakers, a team which has featured so many legendary players over the years. Basketball is popular around the world, so we hope to reach Lakers fans in this country and outside the U.S. as well,” said Maxxis Marketing Manager Matt Clark.

Sponsorship of popular teams and events has been a pillar of Maxxis’ brand strategy for many years. Other teams currently sponsored by the company include the New York Yankees, Baltimore Orioles and Cincinnati Reds baseball teams; the Australian Open tennis tournament; and Liverpool FC, the globally popular British soccer team.

Maxxis is proud to sponsor the Los Angeles Lakers, and looks forward to cheering them on to victory throughout the coming season.

About Maxxis International
For over 47 years, Maxxis International has delivered high-quality tires to both original equipment and aftermarket customers. Maxxis offers products for automotive, light truck, motorcycle, ATV, bicycle, lawn &amp; garden and industrial use. The company has operations in Asia, Europe and North America, and its products are distributed in approximately 180 countries. For more information, please visit maxxis.com.

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Maxxis to Sponsor Lakers in 2014

LOS ANGELES &amp; NY (November 21, 2014) – The LA LAKERS today announced their first-ever partnership with FanDuel, the leader in one-day fantasy sports.  The fully integrated marketing agreement makes FanDuel an official sponsor of the Lakers, thereby increasing FanDuel’s exposure during all Lakers games, including closed-circuit television broadcasts and an online presence.

“The Lakers are excited to welcome FanDuel as a new partner of the Los Angeles Lakers,” said Tim Harris, Lakers Senior Vice President, Business Operations/Chief Operating Officer.  “We look forward to aligning with FanDuel as they make their mark across the sports-entertainment industry as the leader in one-day fantasy sports leagues. We consider this a tremendous opportunity for collaboration and anticipate a long-standing relationship with FanDuel.”

“Partnering with the Lakers was a no-brainer for us at FanDuel,” said Nigel Eccles, CEO, FanDuel.  “The Lakers have such a rich history, are a storied franchise and have a great fan base in a major market.  They're an ideal partner for us as we continue to target sports fans across the country.”

About FanDuel
FanDuel is the leading one-day fantasy sports company that is transforming the world of fantasy sports with an exciting new way to play.  Since 2009 FanDuel has taken the one-day fantasy sports concept from launch to paying out over $10 million in prizes every week, and growing. New public and private leagues form daily and range in size from two to thousands of players. Buy-ins start at $1 and payouts happen after games end.  Based in New York City with an office in Edinburgh, Scotland, FanDuel is venture backed and has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital. For more information, visit www.fanduel.com or download the iPhone app in the Appstore.

Media Contact: Justine Sacco, FanDuel: justine@fanduel.com or 646.930.0964

sponsors

Lakers Name Hyperice Official Recovery Technology Sponsor

Lakers Announce New Sponsorship with MIR Audio Video-Bang & Olufsen

Maxxis to Sponsor Lakers in 2014

Lakers Announce Partnership with FanDuel