Lakers Announce Partnership with FanDuel
LOS ANGELES & NY (November 21, 2014) – The LA LAKERS today announced their first-ever partnership with FanDuel, the leader in one-day fantasy sports. The fully integrated marketing agreement makes FanDuel an official sponsor of the Lakers, thereby increasing FanDuel’s exposure during all Lakers games, including closed-circuit television broadcasts and an online presence.
“The Lakers are excited to welcome FanDuel as a new partner of the Los Angeles Lakers,” said Tim Harris, Lakers Senior Vice President, Business Operations/Chief Operating Officer. “We look forward to aligning with FanDuel as they make their mark across the sports-entertainment industry as the leader in one-day fantasy sports leagues. We consider this a tremendous opportunity for collaboration and anticipate a long-standing relationship with FanDuel.”
“Partnering with the Lakers was a no-brainer for us at FanDuel,” said Nigel Eccles, CEO, FanDuel. “The Lakers have such a rich history, are a storied franchise and have a great fan base in a major market. They're an ideal partner for us as we continue to target sports fans across the country.”
FanDuel is the leading one-day fantasy sports company that is transforming the world of fantasy sports with an exciting new way to play. Since 2009 FanDuel has taken the one-day fantasy sports concept from launch to paying out over $10 million in prizes every week, and growing. New public and private leagues form daily and range in size from two to thousands of players. Buy-ins start at $1 and payouts happen after games end. Based in New York City with an office in Edinburgh, Scotland, FanDuel is venture backed and has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital. For more information, visit www.fanduel.com or download the iPhone app in the Appstore.
Media Contact: Justine Sacco, FanDuel: firstname.lastname@example.org or 646.930.0964
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