LeBron James set another record Saturday night when his 2003-04 Upper Deck rookie card sold for $1.845 million at Goldin Auctions.
It's the most expensive basketball card ever purchased and the priciest trading card of any kind in the modern era (since 1980).
According to Darren Rovell of Action Network, the winning bidder was Leore Avidar, the CEO and co-founder of Lob.com, a San Francisco-based company which automates direct mail for businesses.
This LeBron James card just sold at @GoldinAuctions for $1.8 million, the record for a modern day card.— Darren Rovell (@darrenrovell) July 19, 2020
Winner is @LeoreAvidar, who says purchase is part of strategy to “bring something big to the collectibles and alternative asset business in the coming months.” pic.twitter.com/rN9lepvVpE
Only 23 versions of the Patch Autograph Parallel collection for James were ever produced. The rare card received a 9.5 mint gem grading from Beckett grading service.
Numbered 14 of 23, the card attracted 34 bids over the course of the 26-day auction.